WHAT WE DO
Seekers Media content and marketing solutions connect tourism boards, attractions and brands with travelling consumers.
SEEKERS MEDIA NETWORK The Guide to Winter
TV, websites, social media, smartphone apps & content distribution affiliations
MILESTONES ACCOMPLISHED • • • • • • •
Media brands with proven followings Growing customer base Growing targeted audiences - 150,000 strong Own mobile software for 2yrs finalist awards, MOBILE & CROSS-PLATFORM 12.5 hrs of video (retained rights) Alumni
THE MARKET • PAIN POINT – Tourism amenities, attractions & brands struggling to get noticed within new media – Seekers has proven marketing tools & a strong network
• WHO CARES? 100+ customers including Solutions to communicate across smartphone, TV, online & via social media communities Dec 2011 Seekers technology featured in the
It’s also been featured on:
THE AUDIENCE Total audience interactions 561,878 (Since Nov 7, 2011 to April 23, 2012)
page views, e-news/social media post reads, mobile sessions 30,000 followers across e-news and social media
Targeted niche audiences Outdoor minded, fitness/festival focused (70% Albertan)
FESTIVALSEEKERS.COM Here for one reason – to research Festival vacation options approx 400 unique visits/day 3:39 mins: average time spent on FestivalSeekers.com – 60% are returning multiple times Average 4.72 page views with each visit 19,000+ monthly e-newsletter subscribers Typical FestivalSeeker 32 yr old female (60% female audience) Leads a recreation-oriented lifestyle Leaders among their peer groups Uses the internet as a source of information in an effort stay “in the know” 93% of travellers are going on-line for related info & to book their trips Source, Mountain News Corp. May, 2011
WHY KNOW YOUR AUDIENCE?
Today’s Marketing is done best: Market less @ people Means that we market with people
The better we know our audience through analytics and social media monitoring- the better we can position monetization efforts.
YOUR AUDIENCE?
THE SECRET TO FACEBOOK IS ALL… IN THE NUMBERS
LISTEN
Focus Groups
LISTEN
Focus Groups
WHAT’S THE POINT
Awareness? Sales? Evangelists? Why are you doing what your doing?
SOCIAL MEDIA METRICS
DEMOGRAPHICS
Who are your customers? Why do they use social media Understanding who you are speaking with allows you to offer best ways to monetize Social media contesting - ways to engage and convert into evangelists?
WHAT’S UR ONE THING
Apple = innovation Disney = magic Volvo = safety Tim Horton's = convenience
What is your thing and answer that question every day. In social media the more you sell - the less you sell. Future of marketing is about getting people psyched and using the analytics to ensure that this is happening.
CHANNEL PLAN
Now figure out what is your channels are going to be. Every publish/post always think about how you are going to generate a reaction. This way it grows the fan base and more have the opportunity to experience your brand offerings
KEEPING TABS
Analytics is the way to monitor the temperature of an online property
SUMMARY
warm temperature = strong audience = $$$
Jim Barr (aka Doc Pow) jim@seekers-media.com
@doc_pow