Academic News AD/PR STUDENTS CLAIM TOP TWO SPOTS IN COLLEGIATE EFFIE COMPETITION Advertising and public relations students in Liberty University’s Department of Communication Studies continued to shine in competitions this year, earning the top two spots at the Collegiate Effie Awards in New York, N.Y. The team of Curran Adelman and Janique Byrd won first place in the Collegiate Effie Awards’ MINI USA Brand Challenge for their
campaign, “Innovation: Worth a Double Take.” The team of Kim Soward and Paula Tan were runners-up in the competition, giving Liberty the top two finishes. A few days after graduation Liberty’s students were flown to New York where they, along with the other finalists, had the opportunity to present their campaigns to industry leaders and executives. The competition is hosted by Effie Worldwide (“Effie” is short for effectiveness), and was founded by the American
Byrd and Adelman’s winning poster presentation.
Janique Byrd (left) and Curran Adelman won first place in the Collegiate Effie Awards.
LIBERTY AND ITUNES U GIVE STUDENTS COURSE ACCESS ON THE GO
programs free of charge, 24 hours a day, seven days a week, on the iPhone, iPad, or iPod touch. A new iTunes app, announced in January, allows students to watch or listen to lectures, read books, view presentations, and check off a list of assignments as they are completed. Through iTunes U, prospective students and parents have the opportunity to view a course’s layout and workload ahead of time, listen to lectures, plan ahead for a class, or simply see what makes Liberty different from other institutions. For example, people can compare world literature classes at Liberty and Yale University, Brown said, finding that “Liberty integrates biblical teaching in its course.” Brown said iTunes U allows any student who is
Staying on the cutting edge of education, Liberty University’s Center for the Advancement of Faculty Excellence (CAFE) has created more than 150 Liberty University Online courses for iTunes U. “Liberty University is delivering academic excellence with biblical integration from some of the best professors in the discipline to multiple audiences,” said Dr. David Brown, associate director of CAFE. “This is just another form of getting the message of Christ and His creation to the world by every possible means.” With iTunes U, students can access course content for Liberty Online’s over 100 degree
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Marketing Association to educate and encourage effectiveness in the marketing communication industry. Liberty also took third place in its district in the National Student Advertising Competition. Earlier this year, alumna Keri Cook (’12) was named Student of the Year by PRWeek, a weekly trade magazine for the public relations industry. Liberty had two teams win first and second place at the 2012 John Caples International Awards in March.
already enrolled to take their course content on the go. A student is able to use his or her iOS (Apple’s mobile operating system) device and tap a link via their Blackboard course that would subscribe them to the iTunes U course. From there they could download videos or audio files to their portable device and listen at any time. “The military student that may have limited access to a computer can download his or her lectures and can listen from any place in the world at any time,” Brown said. Brown said Liberty’s iTunes U courses are collectively receiving about 105,000 hits and 33,000 user downloads a week on average. Liberty has offered videos and podcasts through iTunes U since 2006.