Last fiscal year, our marketing endeavors attracted close to 318,000 visitors to the Garden, where they were engaged and enlightened in countless ways. Multiple and ever-expanding channels of communication extended our reach – locally, nationally, and even globally – including an enhanced website and an extensive social-media network. The latter won international acclaim with the 2010 Shorty Award for innovative use of Twitter (tied with the Poetry Society of America and the Reduced Shakespeare Company). Through public relations we shared stories about the relevance of the Garden and the natural world to everyday life. An impressive
array of national media coverage published in “Southern Living,” “Woman’s Day,” “Birds & Blooms,” “AAA Mid-Atlantic,” and Reuters.com. Strategic partnerships rounded out our community relations. Dominion, our GardenFest Title Sponsor, collaborated with the Garden to produce videos about energy savings through landscape design and LED usage for holiday lighting. Meaningful alliances also strengthened with the Richmond SPCA (Fidos After 5); Prevent Child Abuse Virginia (Pinwheel Garden); Virginia Opera (Flowers After 5 and Rose Fest); and FeedMore (Community Kitchen Garden).
Sharing The Garden: Our Mission in Action
In the spirit of community support, the Lewis Ginter Botanical Garden provided more than 1,000 complimentary tickets and memberships for need-based groups and fundraising efforts hosted by churches, volunteer fire departments, foundations, and nonprofit groups in the Richmond metro area and across the state. Some examples include Special Olympics, Ronald McDonald House, Children’s Hospital, and the Make-A-Wish Foundation.
We hosted free visits for need-based groups during GardenFest, such as Children’s Hospital, Fairfield Court Unit Boys and Girls Club of Metro Richmond, and ASK (Association for the Support of Children with Cancer). Additional groups who enjoyed free admission other times of the year through our support of Blackwell Elementary School, Prince William County Community Service Horticulture Therapy Program, The Hermitage home for senior adults, Richmond Redevelopment Housing Authority’s public-housing communities, and many more. Each year we also donate approximately $100,000 of free or discounted meeting space to non profits and educational groups.
Shared resources, strategic partnerships, and an enduring vision connect Lewis Ginter Botanical Garden with our community. 18
Lewis Ginter Botanical Garden | Honor Roll of Donors 2010–2011
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“I recently visited the spectacular Lewis Ginter Gardens and was thrilled to see the accessible children’s tree house. As the mother of two daughters who use wheelchairs, the friend to stroller-pushers, and the daughter-in-law of a walker-user, I am most appreciative of the structure as well as the inherent philosophy that clearly says “come one, come all!” I look forward to returning and bringing others to enjoy your lovely, welcoming oasis.”
Margaret C. Herman
Financial Information
Total Property, Plant & Equipment Total Current Assets TOTAL ASSETS
$ 26,133,543 $ 23,378,298 $ 49,511,841
Total Current Liabilities Deferred aNd Accrued Expenses Total Non-Current Liabilities Long-term Debt Total Liabilities
$ 690,096 $ 3,265,631 $ 3,955,727
2010–2011 Income Chart for Public Support and Earned Income 2% OTHER EARNED INCOME
FACILITY RENTAL & CONCESSION INCOME
13% GARDEN SHOP EDUCATION & EDUCATION TRAVEL
8% 4%
47% CONTRIBUTIONS & ENDOWMENTS
26% MEMBERSHIPS & ADMISSIONS
Gifts to Lewis Ginter Botanical Garden, Inc., a 501(c)(3)organization, are tax deductible as permitted by law. Virginia residents may obtain registration and financial documents from the State Division of Consumer Affairs, P.O. Box 1163, Richmond VA 23218. DON WILLIAMSON
Public Communications & Partnerships
Every effort has been made to recognize all donations accurately, and we regret any errors in donor listings. If we inadvertently omitted or misspelled your name, please accept our sincere apology and contact our Development Manager at (804) 262-9887, extension 311, so we may update the Garden’s records. Thank you!
Lewis Ginter Botanical Garden | Honor Roll of Donors 2010–2011
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