MEDIA MAVEN
Joel Barker
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“Vision without action is a dream. Action without vision is simply passing the time. Action with Vision is making a positive difference.”
TABLE OF CONTENTS
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• Work Experience……...3 • Special Projects……….8 • Marketing Plan…...9 • Press Releases…17
WORK EXPERIENCE • Sales Experience
• Volunteer Work
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• Internships
Sales Experience
Benefits Coordinator
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• Determined eligibility for Medicare insurance plans according to CMS regulations • Enrolled Medicare Beneficiaries in Medicare insurance plans • Scheduled Appointments for Licensed insurance agents in several states • Pre-call plans before speaking with Medicare beneficiaries
Inside Sales Agent
Solicited Shareholders for proxy Votes Spoke with Shareholders concerning their investments Assisted Shareholders with proxy voting Performed Data Entry and Clerical Duties
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• • • •
Internships/ Volunteer Work
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WOODLAWN New Communities Program
Intern/Administrative Assistant
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• Performed Administrative and Office duties • Assisted Director and Community Organizers with projects and marketing incentives • Assisted with the implementation of information on website and articles
Maven/Outside Sales Consultant
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• Educated Community Businesses and Organizations about Southsidehealth.org • Assist with the marketing and development of data used for So. Side Communities • Established and ,maintain effective communication with business to show company products and services as assets • Responsible for the accuracy of data given and shared with Businesses in the territory assigned to • Executed Sales strategies to ensure a consistent marketing message
SPECIAL PROJECTS
• Marketing Plan
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• Press Releases
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Marketing Plan
Lett Art Agency Table of Contents
Executive Summary ------------------------------------------------------------------------------------Project Summary ----------------------------------------------------------------------------------------Project Description---------------------------------------------------------------------------------------Goals and Objectives-----------------------------------------------------------------------------------Management/Dissemination Plan -------------------------------------------------------------------Budget Summary ----------------------------------------------------------------------------------------Budget Justification -------------------------------------------------------------------------------------Evaluation Plan ------------------------------------------------------------------------------------------Bibliography ------------------------------------------------------------------------------------------------
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Appendix A: Letters of Support -----------------------------------------------------------------------
Lett Art Agency ROCK CHICAGO Bringing Business Back Executive Summary Contact Person
Ashley S. Lett 338 E. 56th St Chicago, IL 60637 773-816-6128 lettartchangeyou@comcast.net
Mission Statement
Our mission is to create opportunities that will develop our youth and young business professionals of Chicago---this is our passion and we feel that art is the key. We know that art itself is subjective and that it can be whatever you want it to be, and it has therefore been seen as a powerful tool in reaching all people. Project Summary
The purpose of this event is to show that young business professionals of color are transcending the status quo and are looking to help our city evolve and expand culturally. This networking event will demonstrate the effects of word-of mouth advertising and marketing by challenging each person who attends to personally invite business professionals in relationship to them. We are who we need to know--we are the voice and future of this city. Expected Results
We expect this event to represent a strong voice and be a great tool in bringing business back to our communities. We anticipate that this event will be successful based on our strong marketing and sales ability. Our Investment
Funding Request
We are requesting the proper services and funds to help with the execution of this event.
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The Lett Art Agency will provide the necessary steps to ensure the success of this event, which includes the dissimilation of all marketing materials.
Lett Art Agency Project Summary How many people are you away from meeting the person you need to know? Who Knows!---but one thing’s for sure, learning to network for the sake of building business relationships and gaining references is very important. Young business professionals are emerging all over Chicago, it’s almost impossible to speck with a young person who doesn’t have plans to start a business or to begin an exciting career. The young professional’s network is vast because everyone they know is full of dreams and aspirations---now is truly the time for yps’ to come together for the greater good of our communities---to be a voice to stop violence and with stand cultural barriers in this city. We are who we need to know.
Project Description Because our initial focus is on event planning it is very important for us to understand our service, to price our service correctly, to promote our service, and to find a place that is accessible for our consumers; and last but not least to create a setting that is pleasing for our audience. By understanding these four P’s we are confident that we can attract the necessary attention that would guarantee a successful event.
The chosen venue for this event is The Living Room , located in Chicago, IL. This will provide an elegant and sophisticated setting while also providing an edge on marketing for our age demographic. Another key marketing strategy will be of course the live entertainment and the meet and greet both during and after the show.
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By gearing this event toward most age demographics [25+] we have targeted a market which is conducive to increase interest in an event such as this.
Lett Art Agency Goals and Objectives GOAL 1
OBJECTIVE 1
What will happen?
How will it happen? Method/Strategy
When will it happen?
With what result or benefit?
Plan the event: what type of event, answer the most important questions: Who, what, when, where, why, and how.
1. Research target market 2. Determine the best ways to reach our market 3. Research all cost
Project months 1 May
This will prepare us to answer any questions that may arise, also it gives us an edge on marketing
GOAL 2
Gain a sponsorship from a variety of sponsors in the Chicago land Area
How will it happen? Method/Strategy Review and research business in the area, in order to figure out what businesses our market would be attracted to.
When will it happen?
With what result or benefit?
Project months 2-3 June-July
Gaining funds and support.
GOAL 3 What will happen? Start researching and developing marketing and sales leads
OBJECTIVE 3 How will it happen? Method/Strategy Create a web site to distribute information.
When will it happen? Project months 3 July
GOAL 4
With what result or benefit? This is a strong marketing tool to advertise our sponsors and our business; this is also a great first impression so it is important that this web site be done very professionally
OBJECTIVE 4
What will happen?
How will it happen? Method/Strategy
implementing all necessary marketing options
1. focus on direct sales 2. Carry out marketing incentives
When will it happen? Project months 3-4 July-Aug
With what result or benefit? Getting the information out to the public in order to stimulate interest in the event and develop commitment. Also this will give us an idea as to the appeal of this event, and give us time to make any adjustments needed
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What will happen?
OBJECTIVE 2
Lett Art Agency .
Dissemination Plan We are very excited and enthusiastic about publicizing this event because we are confident that we can gain the necessary exposure that we need to gain support for our community based events.
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It is essential that we implement the right marketing tools for this event, as we do not want to over promises or under deliver. Therefore, we have chosen to first focus on direct sales, and second to make contacts with local businesses that are willing to help up advertise our event, however our greatest marketing tool will be word-ofmouth because as young business professionals we are able to rich a multitude of young adults as well as sending out a great number of newsletters via the internet.
Lett Art Agency Budget Summary We have decided to seek funding from outside sources. The most effective approach is to choose businesses in our community who would benefit most and would offer the greatest support. We have fully researched our target market; the following charts display time usage and spending habits for our demographic [25-34 years old]. Chart 1 Age of reference person: Average annual expenditures and characteristics, Consumer Expenditure Survey, 2007
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This chart displays our market and their spending habits and characteristics. This chart is proof that our target market has a very strong presence in our economy. We can see that our target age demographic of 25-54 years old spends approximately $2,500 to $3,500 a year on both entertainment and dining.
Lett Art Agency Chart 2. Time spent for civilian population averages per/day on weekends; 2007 Annual Averages
This chart is significant because it shows the amount of time spent on various activities. It is also wise to note that although people spend more time on leisure and sports than entertainment it is evident that they spend more money on entertainment than leisure [chart 1].
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Source: Bureau of Labor Statistics, time averages per/day weekdays and weekends; Annual Averages 2007
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Public Relations
Contact: Ashley S. Lett Publicity Director Phone: 773-816-6128 Night line: 312-PUBLISH October 10, 2012 FOR IMMEDIATE RELEASE
DOES SPENDING TOO MUCH MONEY GIVE YOU GAS?
Have you given too much money to the Gas stations this year? How would you like to save $50 for every 1000 miles you drive? Well, for about $150 you can do just that--new natural gas conversion kits are expected to hit the market and saving are projected to soar. A new natural gas manufacturer has caught the eye of several investors including Bill Gates who feels that American consumers are ready for a network of alternative gas stations. Amoco, Exxon, and other large gasoline manufacturers are also expected to jump on the band wagon and invest in natural gas, which will be sold under their brand name using separate pumps. The idea is people are ready to save money on gas and in doing so will be inclined to utilize their vehicles
have stumbled on it! --more--
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more. So if you are a visionary and are looking for an excellent opportunity, you may
PRODUCT
PAGE TWO
In a plan to open natural gas stations nationwide, the natural gas manufacturer, Natgo is extending franchise opportunities to savvy investors. They are offering several incentives to make sure that your business runs smoothly; which include several mediums of advertising at little to no cost. Employee training and free local ad art to name a few and you guessed it, Natgo will also provide conversion kits for distribution to motorist which will help people convert their present car to run on both natural gas and gasoline—Talk about a hybrid! With natural gas you can never run out of fuel. Natural gas is a versatile solution for various needs and because of its use of underground pipelines there is a less likely possibility that you would not have access to this energy saver. Natgo partner Allen B. Weiss said, “Natural Gas is preferred by many to provide heat for their homes and cooking fuel—so why not have Natural Gas as an alternative to gasoline.—natural gas is a lasting resource”. Natural gas is expected to be the next mode of gasoline alternatives that provide a cleaner, cheaper, and more efficient solution for motorist who are concerned about the environment and want to save money.
at 800-432-1111. --end--
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If you feel you would like more information about this opportunity contact Natgo toll free
Contact: Ashley S. Lett Publicity Director Phone: 773-816-6128 Night line: 312-PUBLISH Begin: Jan 14, 2012 End: Jan 21, 2012
30 SECOND PSA: WESTLAND STUDENTS HELP THE LESS FORTUNATE
WANT TO MAKE A DIFFERENCE IN YOUR COMMUNITY? JOIN WESTLAND COMMUNITY COLLEGE ALONG WITH MAYOR CLINE AND THE ANODYNE CENTER IN LAUNCHING A FOOD DRIVE FOR WESTLAND’S NEW PROGRAM,“FROM THE HEART”—GEARED AT SERVING OVER 200 FAMILIES LIVING IN POVERTY. STAND IN THE FIGHT AGAINST DEPRIVATION BY DONATING NON PERISHABLE ITEMS OR MAKING A SMALL CONTRIBUTION TO
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HELP SOMEONE IN NEED—AFTER ALL IF YOU DON’T WHO WILL?
Contact: Ashley S. Lett Publicity Director Phone: 773-816-6128 Night line: 312-PUBLISH Begin: Jan 14, 2012 End: Jan 21, 2012
WESTLAND COLLEGE STUDENTS TAKE THE LEAD IN HELPING A COMMUNITY IN NEED
Students of Westland College are taking the lead in the fight against poverty in their community and are extending their arm to those who would care to join them in this battle. When students at Westland College discovered that nearly 200 families and individuals are living in chronic poverty in Persimmon County, they decided that something had to be done The Westland College Student Association has started a program called “From the Heart” to help those families and individuals in need. They are sponsoring free weekly meals as part of their goal to end poverty within their community. Westland College Student Association shows their compassion for their community in conjunction with the Anodyne Center and with the
need. To make a donation or for more information contact the WCSA at 847-657-1524. --end—
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support of Mayor Cline by launching a Food Drive beginning Jan 14 to serve those in
CONTACT INFO:
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Email: Vision@Ashleylett.com