Issuu on Google+

LEADER PUBLICATIONS

Off The Water | The place to be entertained.

www.LeaderPub.com Leader Publications • 217 North 4th Street, Niles, MI 49120 • 269-683-2100 • 888-725-0108

Why Leader Publications? 10 Reasons to Advertise With Us

1

Reach

2

Quality

3

Immediacy

4

Flexibility

5

Trust

6

Target Marketing

7

Selection

8

Environment

9

Value

10

Leader Publications reaches more than 60,000 households each week through its diverse products.

Higher income, higher education, top-earning adults are avid newspaper readers.

Newspaper advertising is among the fastest forms of advertising with extremely short deadlines that allow ads to be tailored and reach potential customers very quickly.

Newspapers, unlike most media, allow the advertiser to build an ad in many sizes.

More than any other medium, consumers believe respected and reputable businesses use newspapers.

Newspaper advertising can be targeted to specific demographics, sections, regions and zip codes.

Leader Publications offers options ranging from preprinted inserts to daily campaigns to niche products that encompass the full array of advertising opportunities.

The editorial environment of newspapers adds credibility and legitimacy to the brand being advertised.

With a much greater return on investment compared to other media, newspaper marketing costs just pennies per customer.

Proven Results

Newspaper advertising works! Newspapers create traffic, move merchandise and establish brands.

Reach New Customers A Snapshot of Our Audience

82.4% 83.9%

of local households regularly read products from Leader Publications of readers say they use Leader Publications to make decisions about purchasing goods or services

Who is Reading? Reader age

Reader Market demographics demographics

18-20................................................................00%.............................07% 20-24................................................................04%.............................09% 25-34................................................................13%.............................15% 35-44................................................................22%.............................17% 45-54................................................................25%.............................19% 55-64................................................................21%.............................15% 65-74................................................................13%.............................09% 75+...................................................................02%.............................09%

Education Some High School or Less..................................04%.............................16% Graduated High School......................................34%.............................33% Some College....................................................37%.............................32% Graduated College.............................................19%.............................11% Completed Post Graduate..................................06%.............................08%

Income Under $25,000..................................................16%.............................24% $25,001 - $49,999............................................28%.............................29% $50,000 - $74,999............................................24%.............................20% $75,000 - $99,999............................................16%.............................13% $100,000 - $149,999........................................12%.............................10% Over $150,000..................................................04%.............................04%

Diversify Your Marketing Our Product Wheel Leader Publications Product Wheel

Subscription

East & West Zone

Papers Leaders

Off The Water

Paid / USPS Delivered community newspapers • Niles • Buchanan • Dowagiac • Edwardsburg • Cassopolis

Free Weekly Arts & Entertainment product Rack distributed to 20+ zip codes

Online

Free Weekly Shopping Guide delivered to 14 zip codes in Michiana

Classifieds

Leader

Publications

5 lines or more go in every day, every paper and online

Inserts Full-Service Print & Deliver program for fliers, brochures, sales material, and more. Print & Mail Commercial Printing

Digital opportunities include: • Social Media • Website • Newsletter • Interactive Contests

Interest

Programs Sections Annual Discounted Opportunities to stretch marketing dollars • VIP • Power Coupons • Business Builder Plan • Multi-Media Packages

Target Niche Markets • Horizons • Living 50 Plus • Home Improvement • Festival Guides • Sports & more!

What Does It Cost? Overview of Products and Rates The Leader Sales Shopper is published in two zoned editions and delivered each Sunday to more than 36,000 homes in Berrien, Cass and Van Buren counties in Michigan as well as parts of St. Joseph County, Indiana. It is the only way to reach the entire market of Michiana! The Total Market - 36,700 households

Open Rate: $19.50 per column inch Multiple paper and contract rates available

The East Zone - 16,500 households Delivered each weekend in Cass County, Michigan and Northern Indiana

The West Zone - 20,200 households Delivered each weekend in Berrien County, Michigan and Northern Indiana

Open Rate: $9.20 per column inch Multiple paper and contract rates available

Open Rate: $13.50 per column inch Multiple paper and contract rates available

A weekly newspaper with a unique mission to deliver free news relevant to the entertainment, dining, shopping and culture in Southwest Michigan and Northern Indiana.

Off The Water | The place to be entertained.

10,000 copies all year 13,000 during tourist season

Open Rate: $9.00 per column inch Multiple paper and contract rates available.

The Niles Daily Star offers the best source of local news and events for Niles and Buchanan. Delivered afternoons Monday through Friday by the U.S. Postal Service. 1,600 households

Open Rate: $5.00 per column inch Multiple paper and contract rates available.

The Dowagiac Daily News is a historic and revered publication reaching more than 75 percent of the households in the city. Delivered afternoons Monday through Friday by the U.S. Postal Service. 1,200 households

Open Rate: $5.00 per column inch Multiple paper and contract rates available.

Providing news that cannot be found anywhere else, the Cassopolis Vigilant is a perfect complement to The Dowagiac Daily News in Cass County. Mailed weekly and received in homes each Thursday. 500 households

Open Rate: $5.00 per column inch Multiple paper and contract rates available.

Serving the bedroom community of Edwardsburg, just north of the Indiana state line, the Edwardsburg Argus covers everything going on in the community. Mailed weekly and received in homes each Thursday. 600 households

Open Rate: $5.00 per column inch Multiple paper and contract rates available.

Covering Michiana Distribution Map for Leader Publications East Zone Leader

16,500 households weekly

West Zone Leader 20,200 households weekly

Off The Water

13,000 copies weekly in-season, 10,000 off-season

Niles Daily Star

1,600 households, Monday through Friday

Dowagiac Daily News 1,200 households, Monday through Friday

Cassopolis Vigilant 500 households weekly

Edwardsburg Argus 600 households weekly

Find Your Niche Unique Sections To Get Your Message Out 1

Greater Dowagiac Chamber of Commerce

1

162

Four Flags Area Chamber of Commerce

2013 DIRECTORY

1

nd

ANNUAL

Living 50 Social Security edition october 2013

Fall Sports

CASS COUNTY

2013

Niles Michigan

July 28-August 3, 2013 Celebrating

Membership Directory 2013

50 Years

Building a Better Business Community Purchasing new equipment not in YOUR budget? We rent Tents, Tables, & Chairs!! Let Judd Lumber Rental Center take care of the hassle and maintenance!

Equipment!

View our entire catalog online at JuddLumber.com!

Backhoe, Mini-Loaders, Trenchers, Aerial Life Rentals, Earth Augers,Sod Cutters, Log Splitters, Tillers, Brush Cutters, Turf Rakes, Edgers, MORE...

Call (269) 782-5134

Delivery & Set up Available.

Tools!

JANUARY Choices in Education

This section highlights southwest Michigan and Northern Indiana’s opportunities from primary school through college, including public, private, charter, home school, vocational, and pre-graduation.

FEBRUARY Horizons

The Michiana community is made up of unique people with stories to tell. With more than 30 original local stories each year, readers pick up Horizons over and over again to find out more about the people who make our area special.

MARCH Living 50 Plus

A great information and entertainment resource for senior citizens who want to enjoy their golden years. This publication prints 5 editions annually.

High School Sports - Spring

Get in the swing of local high school sports with Leader’s preview. Published before each sports season, the section highlights local high school teams and athletes.

Spring Home Improvement

A great tool for homeowners preparing for spring and all the projects that come with it.

Niles Chamber Guide

A complete member directory for the Niles Chamber businesses and the services they provide.

APRIL Best of the Best

You and your customers get to promote your business by voting for the year’s best businesses and services. Always a popular section!

Dowagiac Chamber Guide

A complete list of Dowagiac Chamber members along with events and festivals.

MAY YMCA Day Camps

Paint Sprayers, Floor Sanders, Tile Cutters, Makita Power Tools, Floor Nailers, Concrete Hammers, Saws, Core Drills, Drywall Sanders, MORE...

Party Rentals! Tents, Tables, Chairs, Bounce House, Obstacle Course, Coolers, Port-A-Johns, MORE...

The Niles-Buchanan YMCA programs and schedules for the upcoming sessions.

High School Yearbook

Senior classes from Niles, Brandywine, Buchanan, Dowagiac, Cassopolis, Edwardsburg and Cedar Lane will be featured along with the Athletes of the Year.

Summer Fun

Southwest Michigan is a destination for many traveling from Chicago and Indiana. “Summer Fun” offers everything you need to know about festivals, wine tours, antiquing, golfing and summer events.

Coloma-Watervliet Chamber Guide

A complete list of members and their businesses, along with highlights from the Coloma and Watervliet communities.

JUNE Exposing Greatness Expo Guide

This section highlights the popular and growing Expo that focuses on local businesses and services.

YMCA Summer Program

The Niles-Buchanan YMCA programs and schedules for the upcoming sessions.

Living 50 Plus

A great information and entertainment resource for senior citizens who want to enjoy their golden years. This publication prints 5 editions annually.

Answer Book

Who, what, where and how in Michiana, the Answer Book offers an easy-to-read publication for getting your business and services in front of current and prospective residents of our area.

JULY Cass County Fair

The Cass County Fair program of events. A great way to promote your business.

Riverfest

southwest Michigan. This publication features insightful articles for and about this targeted group of readers.

7 INTERCOLLEGIATE SPORTS TEAMS ARE JUST PART OF THE REAL COLLEGE EXPERIENCE!

An annual community event that brings festival-goers from across the Midwest. This publication serves as the official Riverfest program guide and is available at the festival.

AUGUST Berrien County Fair

The Berrien County Fair program of events. A great way to promote your business.

YMCA Fall Program

The Niles-Buchanan YMCA programs and schedules for the upcoming sessions.

High School Sports - Fall

Get in the swing of local high school sports with Leader’s preview. Published before each sports season, the section highlights local high school teams and athletes.

SEPTEMBER Living 50 Plus

A great information and entertainment resource for senior citizens who want to enjoy their golden years. This publication prints 5 editions annually.

Applefest

The Four Flags Apple Festival is an annual community event that draws thousands from the Midwest and beyond. This section serves as the official Apple Festival program and comprehensive guide to all the fun.

Fall Home Improvement

A tool for homeowners preparing for the cold months ahead and those indoor home improvement projects.

OCTOBER Living 50 Plus - Social Security

Just Say No Coloring Book

“Just Say No” is a national campaign to assist the local schools in teaching students to understand the dangers of drug abuse. Leader Publications provides this interactive publication to the students in the classrooms and is supported by local advertisers.

NOVEMBER Thanksgiving Leader Extra

This Leader Publication is delivered on Thanksgiving and places your business in front of 40,000+ readers that are making plans for Black Friday and Christmas shopping. Don’t miss this opportunity!

Holiday Guide

This glossy holiday shopping magazine is a great way to bring consumers to your business and ring your cash register.

DECEMBER Power Coupons

Leader’s top advertising program allows you to save more than $8000 on the most effective marketing plan to grow your business.

High School Sports - Winter

Get in the swing of local high school sports with Leader’s preview. Published before each sports season, the section highlights local high school teams and athletes.

YMCA Winter/Spring Program

The Niles-Buchanan YMCA programs and schedules for the upcoming sessions.

A great information and entertainment resource for senior citizens who want to enjoy their golden years. This publication prints 5 editions annually.

Living 50 Plus

Hunting & Fishing

Letters to Santa

Outdoor sportsmen make up a tremendous amount of our readership in

A great resource for those 50 and over. This publication prints 5 editions annually. A fun section to read, Letters to Santa are submitted from area children.

plus

Stand Out or Go Glossy Preprint Insert Rates and Deadlines Rates per thousand

Open Rate

26 Weeks

53 weeks*

Single Page

$40.00

$30.00

$20.00

4 Page

$55.00

$49.00

$35.00

8 Page

$60.00

$51.00

$45.00

12 Page

$65.00

$57.00

$50.00

16-20 Page

$70.00

$62.00

$57.00

24-28 Page

$72.00

$66.00

$62.00

32 Plus

$75.00

$67.00

$60.00

Minimum insertion charge: $200.00

ts

Sides & Desser

Whole Regular or s .40

..................$4

t Wheat Crus

Price Cheese Pizza$8.25 12” medium 3 $10.5

Pizza Buy One price, at regular d at

........... .70 ticks ........... ..................$3 9 14” large 7 Cheesy Breadsticks ...................... get a secon ................$4.9 large $11.9 .75¢ Twisted Breadsy Breadsticks ........... 16” extra ...................... Buffalo Chees ...................... ...................$4.40 Topping ...................... e ........... Chips .$4.40 + Price Per / $1.20 Monday - Thursday Cherry Calzon................................. Apple or .....$1.99 $1.00 / $1.15 11:30 amCinnam to 10:00 pm ........... on Sticks ...................... $4.99 ...................... .......... 6 for Brownie ........... ...................... for $7.99 ...................... ........................... 12 peppers, Friday and Saturday Wings BBQ or Onions, green , ground beef buffalo ......65¢ price of 4! 11:30 amplain, to 11:00 pm cheese ...................... , gs for the roni, extra ers ...................... cheese te - 9 toppin e, ham, peppe cheddar $16.92 The Ultima Green Pepp Dipping sauces . italian sausag garlic butter, Extra Large s mushrooms, Sunday Pizza sauce, mustard, blue cheese olives. ...................... Black Olive 215 East Main Street choice of .Large $15.13 s and your ranch, . 4:00 pm to 9:00honey pm ...................... Green Olive roni and bacon $16.92 Medium $12.25 Niles, Michigan beef, peppe Extra Large Onions e, ham, ground $15.13...................... DINE IN • DELIVERY • CARRY OUT Sausag ers .Large All Meat ...................... Banana Pepp black olives. $15.67 Medium $12.25 oms and enos Extra Large rs, mushro Visit www.PizzaTransit.com Jalap ........... peppe ........... green to - Onions, .Large $13.98 n. Fresh Toma Join us on Veggie Facebook ...................... ple and chicke We accept all major credit cards. Medium $11.25 ed Garlic sauce, pineapExtra Large $15.67 Minc BBQ Baby Ray’s ...................... BBQ - Sweet Spinach .Large $13.98 Hawaiian s We proudly serve Pepsi products ...................... room pepperoni. $11.25 and Mush m ham $15.67 Mediu Fresh 20 oz. $1.15 mushrooms, ........... Extra Large peppers, ........... Pineapple 2 Liter $1.85 Onions, green .Large $13.98 Deluxe ...................... cheese. Meatball m $11.25 parmesan and 2012 $14.42 Mediu ...$2.99 2011 Pizza Transit is not responsible for chicken and Extra Large . ...................... Pepperoni pits found in cherry or olive products. Alfredo sauce, $12.83...................... ...................... croutons and dressing Alfredo Sausage .Large Prices subject to Garde change.n ...........cheddar cheese, Chicken cheese. ...................... Fresh Italian lettuce, .$3.99 cheddar Romaine Medium $10.04 bacon and ......................and Large $15.67 Extra beef, ........... d Ham Scan to Like Us on Facebook r cheese ........... Groun n Salad ........... eburger lettuce, chedda $13.98........... and keep up Chicke with our specials , romaine Bacon Chees .......................Large Bacon Grilled chicken chicken and and promotions. Medium $11.25 .....$3.99 dressing. g, mozzarella, Ground Beef ......................ms, ham, - Ranch dressin , mushroo ...................... Large $15.67 Bacon Ranch green peppersr cheese and dressing. Salami . Deluxe ........... ........... Extra Chicken chedda lettuce, onions, smoked bacon .Large $13.98........... Romaine mozzarella cheese, applewood Chicken san chees.....$3.99 ...................... pepperoni, ar and parme ...................... ms, black Medium $11.25 Anchovies one, chedd ......................peppers, mushroo green rella, provol se Veggie........... Large $13.42 lettuce, onions,and dressing. Pizza - Mozza seasoning. Feta Chee Romaine ........... Extra 4 Cheese r cheese Cheese with our italian .Large $12.83........... ......$5.99 olives, chedda , ........... topped es Cheddar h, onions ........... ade sauce, your ...................... meat, spinac ...................... Cheese Medium $10.04 with our homem rella, gyro and oven Pasta Bakes and Extra with cheese with mozza pi pasta covered pizza $16.92 sprinkled s, Cavatap less Large sauce. - Sauce Extra two topping breadstick. choice of Gyro Pizza and drizzled in tzetziki $15.13...................... with a twisted 9 baked. Served ................$5.2lla ............Large feta cheese ........... ........... mozzare with ...................... on and filled Medium $12.25 ade dough a cup of pizza sauce Calzones....... our homem s, and

Store Hours:

Pizza Transit

Family owned for over 25 years

Specialty Pizzas

269-684-6600

Always fast, free delivery.

Salads

Voted Best Pizza in Michiana

1/2 price!

Toppings:

*Black Friday, extra edition of The Leader Join The

Want to get an insert or flier in the newspaper but don’t know where to begin?

Ask about our full-service PRINT & DELIVER PROGRAM

Made with to 3 pizza topping cheese, up the side!

Insert Deadlines

Party!

New Year

s Eve

Celebration

December 31

*Advance

FRee Bottle of Champagne! When you purchase tickets by Dec. 1st

Doors Op

d Purchase

, 2013

en 8pm-1a m Dress to impr

is Required.

$150 Per

ess!

plus tax and

5

Call Liquor Hour OPen BAR • Beer • Win e • Soda

20 13

Also • Dance Mus ic with DJ • Champa Sean gne Toast at Midnigh Call (574) • Noisema t kers and Hats 272-5220 or

stop to purcha se your tick in today ets!

52890 St. Just North Road 933 North of Clev South Bendeland Road , IN 46637

“new Year

PLUS! Play

’s eve 2013

it safe. Boo k a Room

ient

Special

$120.99

service charge

whole Prime Rib, nay or Tusc an Tilapia

Chicken Cha rdon

New Pat

Couple

Dental Care

Three Cou Includes: rse Dinner fo Your Cho ice:r the

family!

Oral

Includes New Patie Exam, Cavi nt ty Dete X-Rays, cting and Clea ning. cleaning will not The below the go gum Evaluat ion (For Patients withou line.

Special

$99

26 9- 44 5-te St • Ca ss op oli 86 36 • ww s, Mi w.c $50!

Niles Daily Star / Dowagiac Daily News: Monday..................................................................................................................... Friday 5:00 pm Tuesday..................................................................................................................Monday 5:00 pm Wednesday............................................................................................................ Tuesday 5:00 pm Thursday.......................................................................................................... Wednesday 5:00 pm Friday................................................................................................................... Thursday 5:00 pm Off The Water................................................................................................ Wednesday 5:00 pm Edwardsburg Argus..................................................................................... Wednesday 5:00 pm Cassopolis Vigilant...................................................................................... Wednesday 5:00 pm The Leader - East Zone......................................................................................Monday 5:00 pm The Leader - West Zone.................................................................................... Tuesday 5:00 pm

ce)

Back to School / Fall Special

408 E Sta

for only

t Insuran

Limited Evaluati on & X-Ray for $35

assdenta

Includes New Cavity Dete Patient Exam , cting X-Ra fluoride ys, varn The clean ish & Cleaning. ing below the will not go gum 18 & Unde line. Exp. 11/2 r. 9/13

l.com

Enter the Digital World More Than Just Print www.LeaderPub.com Top Leaderboard (728x90 pixels) Middle Leaderboard (300x100 pixels)

Leaderpu b.c delivers m om than 100 ore ,0 page view00 per mon s th

Monthly Rates

Top Leaderboard (728x90 pixels) Middle Leaderboard (300x100 pixels) Big Block (300x250 pixels)

$10/per Thou. $6/per Thou. $8/per Thou.

*Minimum 10,000 Impressions, includes a link to your website.

Peel Down - Exclusive Run of Site

$500/mo.

Big Block (300x250 pixels)

Big Block (300x250 pixels)

Big Block (300x250 pixels)

Top Leaderboard (728x90 pixels)

Tile 1 (125x125 pixels)

Michiana Shout-Out

Starting at $25/week Weekly business newsletter emailed to 6,000 people and growing everyday.

Tile 2 (125x125 pixels)

Tile 3 (125x125 pixels)

Bottom Leaderboard (728x90 pixels)

Business Buzz

Starting at $25/week

Your social media feed featured on our website.

Leader Publications News Update Daily Newsletter Cost per day Top Leaderboard (728x90 pixels) Middle Leaderboard (600x81 pixels) Bottom Leaderboard (600x81 pixels)

$20 $18 $18

Tile (125x125 pixels)

$15

Includes a link to your website.

All the Details Ad Specifications and Deadlines Double Truck Spread 21” x 14”

Ad Sizes All daily newspapers, The Leader, Off The Water and most special sections are: 6 column (9.75”) x 14” Tabloid Format

Column Sizes ..1.5” 1 col............... .125” 2 col.............3 5” 12 3 col...........4.8 75 .43 4 col.............6 5” .12 5 col.............8 5” 9.7 6 col...............

Deadlines

Publish day Niles Daily Star

1/16 page..................... 2 col. x 2 inches 1/8 page.................... 3 col. x 3.5 inches 1/4 page....................... 3 col. x 7 inches 1/3 page.................... 3 col. x 8.5 inches 1/2 page....................... 6 col. x 7 inches 1/2 page..................... 3 col. x 14 inches 2/3 page...................... 4 col. x14 inches 3/4 page.................. 6 col. x 10.5 inches Full page..................... 6 col. x 14 inches

Ad Space & Copy Deadline

Full Page 9.75” x 14”

Half Page 4.8125” x 14” or 9.75” x 7”

Monday............................................................................................Thursday by 3:00 PM Tuesday.................................................................................................Friday by 3:00 PM Wednesday........................................................................................ Monday by 3:00 PM Thursday.............................................................................................Tuesday by 3:00 PM Friday............................................................................................ Wednesday by 3:00 PM

Dowagiac Daily News

Monday............................................................................................Thursday by 3:00 PM Tuesday.................................................................................................Friday by 3:00 PM Wednesday........................................................................................ Monday by 3:00 PM Thursday.............................................................................................Tuesday by 3:00 PM Friday............................................................................................ Wednesday by 3:00 PM

1/4 Page 4.8125” x 7”

Vigilant and Argus

Thursday............................................................................................ Monday by 3:00 PM

Leader East/Leader West

Sunday............................................................................................... Tuesday at 3:00 PM

Off the Water

Friday......................................................................................................Monday 3:00 PM

1/3 Page 3.125” x 14” or 6.4375” x 7”

Production We can create your ad or you may submit it camera ready or electronically. Leader Publications is digitally composed on Mac computers using Adobe InDesign, Photoshop and Illustrator. Graphics for ads can be emailed to your ad rep. Maximum file size that we can accept via email is 20 MB. Our preferred file format is a high-resolution Adobe Acrobat PDF with fonts embedded.

Payment Payment in full is due the 10th of each month. New accounts will need to pre-pay until an account is established. Leader Publications accepts Visa, Mastercard, checks and cash.

1/8 Page 4.8125” x 3.5”

www.LeaderPub.com LEADER PUBLICATIONS

Leader Publications • 217 North 4th Street, Niles, MI 49120 • 269-683-2100 • 888-725-0108


Leader Publications Media Kit