Arts and Social Enterprise Susan Aktemel Founder, Impact Arts Glasgow, Scotland December2012 susan@impactarts.co.uk Twitter: @susanaktemel
Impact Arts: Creative Solutions
Every day, we use the arts to change lives.
What is “social enterprise?�
Taking the best things about private business and using them to maximise social impact and benefit.
What is a “social entrepreneur?�
Someone who is able and is motivated to successfully create and run a business in the private sector, but who chooses to use those skills for social benefit.
Glasgow.... • 2nd city in Scotland • Population approx 600,000 • Heavy industrial city in19th and 20th Centuries • Finance, culture, leisure, tourism – key 20th & 21st C industries • High levels poverty - crime, alcohol, drugs, unemployment, health
Glasgow and the arts.... • 1990 European City of Culture • Glasgow School of Art & Visual Arts Scene • Music scene – Deacon Blue, Simple Minds
• Home of Scottish Opera / Scottish Ballet • Recent history of arts in communities • £500K per year education / social work culture programme
Where it started
Company Priorities Access to the arts Positive change in communities Help people change their lives
Create employment for artists Be a successful, sustainable business
Core Values Customer and results focussed Respond to need in communities Self reliance / independence from grants “Can do� approach
Excellence
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Where we are today •National charitable business •Working in 12 council areas
•42 full and part time staff •40-50 freelance artists •Approx £2.2 million turnover •Working with approx 3000 people each year
Love Your Home.
The Future • To be the world’s leading community arts organisation;
• A new chief executive; • Work with partners across the UK ; • Be a profitable business
Success in Arts & Soc Enterprise • • • • • • •
First, find the need in the market Understand environment Look after customers Be great at selling Always watch the money Innovation Tell your story, measure the social impact
Community Arts Think – “arts and...” “...education” “ ...drug and alcohol rehabilitation “... health” “...environment” “...employment”
.....What difference will you make?
Community Engagement Hillhead Arts Masterplan A community needing to change Poor housing Alcohol/ drugs problems Youth crime High unemloyment ÂŁ25 million new housing to be built by 2015
Why Craft CafÊ? Rapidly increasing elderly population Research linking social isolation to depression and ill health Housing partners identified need Human response – we wanted to change
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“Community is about the individual people, when we get together we are like a beating heart. Craft Cafe is like that.”.”
The top 5 impacts 100 %
Improved self-worth
95 %
More positive outlook
90%
More confident, independent, better quality of life
90%
More physical exercise
52%
Reduction in symptoms of anxiety / depression
The Social Return on Investment Total investment : £84,219 For every £1 spent, £8.27 social value created
Average investment per individual:
£1170
The cost of treating depression:
£2085
Social Enterprise and Arts Challenges • • • • • •
Arts go first with when public money is cut Costs can be high People don’t understand it Artists willing to work for nothing Competition – not enough money Artists want to do their own thing
Social Enterprise and Arts Opportunities • • • •
Think all public spend as the market Create your own market and demand Bring old buildings back to life Use the arts and culture as a catalyst for regeneration • People love stories –win their hearts • Measure your impact – very powerful
Every day, we use the arts to change lives. susan@impactarts.co.uk www. impactarts.co.uk Tel: 0141 575 3001