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‘FEEL THE CHARM OF SLOVENIA’ FAM TRIP FOR GERMAN CLIENTS The Slovenian Convention Bureau (SCB) and Slovenian Tourist Board (STB) organised this year’s final fam trip with a half-day workshop for German clients between 21st and 23rd of October. The event was carried out in cooperation with 11 Slovenian companies, members of the Convention Bureau. The entire technical organisation of the programme was carried out by DMC Intours, who prepared a surprise-filled creative programme that was tailor made for event organisers and included elements of an incentive trip. The clients visited key meetings and incentive destinations, such as Bled, Ljubljana and Portorož/Piran, at each of which a pleasant surprise awaited them. During the fam trip, Slovenian partners had the opportunity to meet and interact with the foreign clients at a half-day workshop held at the Kempinski Palace in Portorož. The German clients were impressed by the Slovenian offer, including congress facilities, its diversity of locations, culinary art and wines, the programme and the professionalism of Slovenian partners. As a result of the trip some Slovenian partners have already reported initial inquires for events next year. This kind of positive feedback proves that fam trips are the right marketing tool for presenting Slovenia as a meetings and incentive destination for even the most demanding of clients. The German market is very important to Slovenia as a congress destination. Direct flights and the number of corporations, event agencies and professional associations allows us access to a significant market of potential clients. For more information contact: azra.botonjic@slovenia-convention.com