Cannes Lions Daily News 2011 Issue 4

Page 69

INDIA+D+z:25•01 front 22/06/11 00:31 Page67

67

A mix of

the young with the traditional In economic terms, India is an emerging superpower. But, as Marlene Edmunds reports, its media scene blends traditional platforms such as TV and smartphones snapped up by its dynamic youth population

WEDNESDAY, JUNE 22,2011


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