KRS Survey: Traditional Retail Categories Are Blurring

DEFINITIONS SURVEY TAKERS WERE GIVEN THESE EXPLANATIONS/DEFINITIONS…

Bakery/Deli/Restaurant (e.g., Starbucks, Panera, Cracker Barrel) Discount Store (e.g., Ross, TJ Maxx, Tuesday Morning) Clothing includes athletic apparel/gear; sleepwear; logo clothing for a sports team, band, school etc.; underclothes or socks; general fashion such as dresses, tops, and pants; logo clothing for a retailer (e.g., Hard Rock Café shirt); etc. Services are non-tangible purchases such as pedicures, oil changes, massages, hair cuts, and health exams/treatments. For the purposes of this survey, an example of buying a service at a non-service-specific store would be getting your HAIR CUT inside a PHARMACY... or getting your FLU SHOT at a GROCERY STORE. Fresh Prepared Meals include grab-and-go, takeout, or other ready-to-eat meals

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KRS Survey: Traditional Retail Categories Are Blurring

Published on Feb 12, 2014

King Retail Solutions

About

Consumer Behaviors and Attitudes Towards Grocery, Fresh Meal, Clothing, and Service Purchases Survey Retail design firm King Retail Solutions (“KRS”), in conjunction with the University of Arizona Center for Retailing, conducted a four-part study to better understand US consumers’ current and evolving shopping habits and purchasing motivators, specifically as relates to grocery, fresh-prepared meal, clothing , and services purchases. The results of this survey illustrate the changing retail landscape and shoppers’ embrace of a blurred retail environment. The study also analyzes demographic variances and suggests that category blurring will continue to thrive, making the embrace of new sales channels both an opportunity for retailers and a source of added competition as retailers compete outside of traditional channels (ex. grocery stores competing with quick service restaurants).

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