KRS Survey: Traditional Retail Categories Are Blurring
Consumer Behaviors and Attitudes Towards Grocery, Fresh Meal, Clothing, and Service Purchases Survey Retail design firm King Retail Solutions (“KRS”), in conjunction with the University of Arizona Center for Retailing, conducted a four-part study to better understand US consumers’ current and evolving shopping habits and purchasing motivators, specifically as relates to grocery, fresh-prepared meal, clothing , and services purchases. The results of this survey illustrate the changing retail landscape and shoppers’ embrace of a blurred retail environment. The study also analyzes demographic variances and suggests that category blurring will continue to thrive, making the embrace of new sales channels both an opportunity for retailers and a source of added competition as retailers compete outside of traditional channels (ex. grocery stores competing with quick service restaurants).
LET’S START WITH GROCERY In the preceding 12 months: BOUGHT GROCERIES FROM A NON-GROCER BOUGHT FRESH MEALS FROM A NON-RESTAURANT BOUGHT CLOTHING FROM A NON-CLOTHIER BOUGHT A SERVICE FROM A NON-SERVICE PROVIDER 77% 62% 57% 20% In the coming 12 months: WOULD BUY GROCERIES FROM A NON-GROCER WOULD BUY CLOTHING FROM A NON-CLOTHIER WOULD BUY FRESH MEALS FROM A NON-RESTAURANT WOULD BUY A SERVICE FROM A NON-SERVICE PROVIDER 96% 92% 88% 74% Which groceries are they buying at non-grocery stores? 77% of people bought groceries from a non-grocer 59% 54% DAIRY CANNED/BOXED 42% 38% FROZEN FRESH FRUIT/VEG 82% PEOPLE W/ KIDS 81% WOMEN 49% BREAD 22% MEAT 73% PEOPLE W/O KIDS 71% MEN IN THE PRECEDING 12 MONTHS, 24% OF SHOPPERS MADE A GROCERY LIST INTENDING TO FULFILL THE ENTIRE LIST AT A NON-GROCERY: BIG BOX PHARMACY DOLLAR STORE C-STORE 52% of people buy groceries from a non-grocer more than once a month 79% 25% 18% 7% 58% PEOPLE W/ KIDS 55% WOMEN 49% PEOPLE W/O KIDS 49% MEN PAGE 1 WWW.KINGRS.COM