KRS Survey: Traditional Retail Categories Are Blurring
Consumer Behaviors and Attitudes Towards Grocery, Fresh Meal, Clothing, and Service Purchases Survey Retail design firm King Retail Solutions (“KRS”), in conjunction with the University of Arizona Center for Retailing, conducted a four-part study to better understand US consumers’ current and evolving shopping habits and purchasing motivators, specifically as relates to grocery, fresh-prepared meal, clothing , and services purchases. The results of this survey illustrate the changing retail landscape and shoppers’ embrace of a blurred retail environment. The study also analyzes demographic variances and suggests that category blurring will continue to thrive, making the embrace of new sales channels both an opportunity for retailers and a source of added competition as retailers compete outside of traditional channels (ex. grocery stores competing with quick service restaurants).