KRS Survey: Traditional Retail Categories Are Blurring
Consumer Behaviors and Attitudes Towards Grocery, Fresh Meal, Clothing, and Service Purchases Survey Retail design firm King Retail Solutions (“KRS”), in conjunction with the University of Arizona Center for Retailing, conducted a four-part study to better understand US consumers’ current and evolving shopping habits and purchasing motivators, specifically as relates to grocery, fresh-prepared meal, clothing , and services purchases. The results of this survey illustrate the changing retail landscape and shoppers’ embrace of a blurred retail environment. The study also analyzes demographic variances and suggests that category blurring will continue to thrive, making the embrace of new sales channels both an opportunity for retailers and a source of added competition as retailers compete outside of traditional channels (ex. grocery stores competing with quick service restaurants).
LET’S START WITH GROCERY In the preceding 12 months: 77% BOUGHT GROCERIES FROM A NON-GROCER 62% BOUGHT FRESH MEALS FROM A NON-RESTAURANT 57% BOUGHT CLOTHING FROM A NON-CLOTHIER 20% BOUGHT A SERVICE FROM A NON-SERVICE PROVIDER In the coming 12 months: 96% WOULD BUY GROCERIES FROM A NON-GROCER 92% WOULD BUY CLOTHING FROM A NON-CLOTHIER 88% WOULD BUY FRESH MEALS FROM A NON-RESTAURANT 74% WOULD BUY A SERVICE FROM A NON-SERVICE PROVIDER Which groceries are they buying at non-grocery stores? 59% 77% 42% CANNED/BOXED 82% FRESH FRUIT/VEG 54% 38% 49% 22% PEOPLE W/ KIDS FROZEN DAIRY BREAD 73% PEOPLE W/O KIDS MEAT IN THE PRECEDING 12 MONTHS, 24% OF SHOPPERS MADE A GROCERY LIST INTENDING TO FULFILL THE ENTIRE LIST AT A NON-GROCERY: 79% BIG BOX 25% PHARMACY DOLLAR STORE C-STORE WWW.KINGRS.COM of people bought groceries from a non-grocer 52% 81% WOMEN 71% MEN of people buy groceries from a non-grocer more than once a month 58% PEOPLE W/ KIDS 55% WOMEN 18% 7% 49% PEOPLE W/O KIDS 49% MEN PAGE 1