Green Starts Here
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“Cans for Cash: City Recycling Challenge”: Novelis, Inc., U.S. Conference of Mayors
The UPS Foundation Community Improvement Grants: The UPS Foundation
Telephone Book Recycling: AT&T Real Yellow Pages
2009 National Conference
Cans for Cash, a national program sponsored by the U.S. Conference of Mayors, Novelis Inc. and Keep America Beautiful, inspired people from 40 cities across the country to recover 125 million aluminum cans during the 2009 program. Award-winning Keep America Beautiful affiliates were given $2,500 each for collecting the most aluminum in partnership with their respective city governments.
The UPS Foundation awarded eight Keep America Beautiful affiliates with $10,000 grants each for their effort to support community improvement and environmental stewardship activities. The grants funded various endeavors including the support of on-the-go recycling programs, an urban outdoor classroom, a public housing recycling project, the organization of bi-annual volunteer cleanups, and the implementation of an Adopt-A-Ditch program.
Recycling old phone books is a positive way to keep unnecessary paper out of landfills. The partnership between AT&T Real Yellow Pages and KAB provides new opportunities for businesses and consumers to recycle telephone directories during recycling events in affiliate communities, and builds awareness through prominent recycling messages in the directories themselves.
Hundreds of participants gathered in Washington, D.C., in December 2009 for the 56th National Conference themed “The Living Community.” The conference reflected on the work being done to bring vitality to KAB affiliate communities; engaging and interacting with Generation Y; and the results of the first major litter study KAB has conducted in 40 years.
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Leadership Sponsors • Anheuser-Busch Companies, Inc. • Philip Morris USA, an Altria company • Waste Management, Inc.
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Waste Management, Inc. provided 15 “Think Green” community improvement grants totaling $150,000 in 2009. It was the third year of helping to create cleaner, greener communities through this program. The Think Green grant program encourages recycling and reuse, beautification, and community cleanups; provides hands-on environmental education; and supports public stewardship for the environment through information programs. ............................................................................................. ............................................................................................. ............................................................................................. KAB/Anheuser-Busch Environmental Grants: Anheuser-Busch Companies, Inc.
Anheuser-Busch continues its commitment to sustainability through the KAB/AnheuserBusch Environmental Grants program, awarding six affiliates with a total of $55,000 in grants. Anheuser-Busch has built relationships between its wholesalers and KAB affiliates , further helping to inspire environmental stewardship in affiliate communities by promoting sustainable community improvement and recycling efforts.
Keep America Beautiful, Inc. 2009 Annual Review
Campus Affiliate Program: The UPS Foundation
Keep America Beautiful’s Campus Affiliate Program offers the KAB affiliate system to college campuses. Services will be provided to KAB Campus Affiliates, including training, program materials, and opportunities for awards, among other KAB benefits. ............................................................................................. ............................................................................................. ............................................................................................. “Recycle on the Go” Grants: Nestlé Waters North America
To encourage and empower local communities to make recycling more convenient in public spaces, Nestlé Waters North America teamed up with Keep America Beautiful to provide $10,000 “Recycle on the Go” grants to 12 KAB affiliates. Grant winners proposed creative, comprehensive and sustainable programs for recycling plastic beverage bottles and other materials in “away from home” settings, focusing on education, infrastructure, or grassroots volunteer efforts.
Naked Juice
Naked Juice unveiled the firstever national beverage in 100 percent recycled PET bottles. To celebrate this milestone, Naked Juice launched its “Message in a Bottle” Facebook application. Users send a virtual message to their friends. Every time a bottle got “recycled” between friends, KAB received a donation. ............................................................................................. ............................................................................................. ............................................................................................. Community Volunteer Grant Program: BNSF Railway
The KAB/BNSF Community Volunteer Grant Program paired local partnerships between KAB affiliates and local BNSF employees. Four KAB affiliates received grants of $10,000 each to work with local BNSF employees on a project in the area of beautification, litter prevention, or graffiti remediation. ............................................................................................. ............................................................................................. ............................................................................................. KAB Education Initiatives: Wm. Wrigley Jr. Company Foundation
The Wm. Wrigley Jr. Company Foundation provided funding for the redesign of KAB’s affiliate precertification and certification manuals, as well as KAB’s “Waste in Place” curricula.
Educational Sponsors • Mrs. Louise N. Godwin and Family Environmental Sponsors • American Chemistry Council • American Forest & Paper Association • American Honda Motor Company, Inc. • Call2Recycle • The Coca-Cola Company • Illinois Tool Works Inc. • Owens-Illinois, Inc. • Steel Recycling Institute • Target Corporation Training Sponsors • BASF Corporation • Keep Prince George’s County Beautiful
and Maryland Environmental Service In-Kind Sponsors • Curbside Value Partnership • Pennsylvania Horticultural Society