IDENTITY & PACKAGING DESIGN
Dar Levantine Foods is a startup ethnic grocery that markets food items from the Levant countries of the Near East: Syria, Jordan, Lebanon, and Palestine. Young, modern, yet traditional, Dar is geared towards modern Arab American consumers who want accessto the foods they grew up eating without the hassle. Many Levantine foods can only be found in small, interspersed Middle Eastern markets; and the product packaging is often times culturally and linguistIcally illegible for many Arab Americans
in diaspora, much of the time written entirely in Arabic. Dar Levantine Foods’ visual identity incorporates traditional Arabic designs with a modern, western aesthetic, reflecting a product that can appeal to Arab Americans who find themselves in a similarly hybridized world. Dar Levantine Foods products are designed to evoke nostalgic sentiments, memories of family gatherings, and traditional communal meals. After all, the word dar is the Arabic word for home and household.