E E R F on the Coast Edition 1 Phone 4325 7369 Fax 4321 0940 21 February 2013 Festival expects over 13,000 visitors Lyn La Greca, Ettalong Beach Business Group Photo: Sarah Bedak T he fourth Ettalong Beach Festival will be held from March 15 to 17 with over 13,000 locals and visitors expected to join in the festivities. The aim of the Festival is to promote Ettalong as a vibrant, welcoming community with plenty to see and do for all ages. The Festival will include activities such as the Retro Beach Bash, the Big Sing, Saturday Film NightThen and Now, market stalls, international food stalls, local artists, children’s activities, workshops for all ages, live entertainment and amusements. Sponsors are currently being sought for the Festival with businesses able to promote themselves in the local market. W The Lolo Lovina Gypsy Caravan that will perform at the Festival At last – a newspaper that’s all about entertainment on the Coast! elcome to the first edition of Out&About on the Coast. We currently have an “Out&About” section in each of our newspapers. However, because of our editorial policy, each newspaper only includes editorial about activities that take place in the areas covered by that newspaper. This keeps them local and of great interest to people living and working in those areas. Readers remain engaged from cover to cover because everything that is in the paper editorially will be of interest to them. However, as most events want to attract people from all over the Coast and not just locally, this new newspaper will make that possible as well. There has never been a restriction on advertising events outside a specific area. Now editorially, we have a publication that can help promote an event taking place at the Southern end of the Coast to readers at the Northern end of the Coast. This includes editorial on markets, music events, dance, art exhibitions, restaurants, theatre, movies, in fact any event that requires a reader to leave their home. It’s not meant to include hard news, political editorial, Council news or things of that nature unless they relate directly to an Out&About activity. Seeing that sport is also an “Out&About” activity, this new newspaper is combined with Central Coast Grandstand to form two newspapers in one, encouraging sports readers to also attend non-sport activities and vice versa. Central Coast Grandstand is already being delivered across the Coast every fortnight and that distribution will now be widened to include any entertainment venues that are not already receiving it. This new combined format will benefit both sides and will therefore make the publication much more effective. Advertising rates, multiple booking discounts and multiple publication discounts remain the same providing even better value for advertisers.