"Rock star" of tennis
Bjรถrn Borg is a former world no. 1 tennis player from Sweden. Bjorn Borg was also known for his great looks on and off the court. Borg went on to start his own clothing line that was a huge success in Sweden. His label has since become extremely successful second only to Calvin Klein in his home country. On the court the blonde Adonis donned awesome Fila gear (and Diadora tennis shoes) that still inspires fashion and films (The Royal Tenenbaums). The cooperation of Swedish tennis legend Bjorn Borg and Italian fashion company Fila is one of the most famous and successful chapters of tennis fashion history. Some of those clothes belong to the most beautiful tennis and lifestyle wear ever created. Borg was well known for his signature look of an on-court polo and, post-match, a zip jacket that blended a classic look with strong '70s styling. Many fine collections were released between 1975 and 1986. Color was introduced into tennis apparel by the way of stripes getting bolder as the decades moved on. Wimbledon still predominantly maintains a white wardrobe to retain its classic history, with a splash of color being accepted in the 1990s. Now, players like Serena Williams are making fashion statement everytime they step on to the courtY with Ctighth an ve el a i n or fitting bodys Ssuits t La H exotic colored m es u r e n t Ra l e rtwoph as J e a n outfits piece Pa u L a u r e n l their signature L a c G u i l ti L o apparel. os t er tennis E m p u is Vu i e t to or i o A rm m an i w w w. j urgita .com 57