Photo by Andrew Miller
Ode To Progression A snowboard can always be improved in either shape, material or sustainability; design stagnation is not an option. I don’t just believe in these words, these are words that I live by. Since I founded Jones Snowboards in 2009, I have relentlessly pushed to improve our products. But I don’t grab for gimmicks. I make subtle (and sometimes significant) changes to our boards every year because every year we find new manufacturing processes, materials and design tweaks that are tested and proven to improve performance, durability and sustainability. It’s in the mountains that our product designs are born and evolve. What allows me to look you in the eye and say, “Camber is better here, rocker is better there, or this carbon pattern is perfectly matched with this wood core,” are the
insane amount of hours we’ve spent testing prototype boards of every configuration. The designs you see here are the best-of-the-best and reflect months of focused testing by myself and our team riders. Every board in our line-up is a unique high-performance design that attacks the mountain in it’s own way. The Mountain Twin, Flagship, Hovercraft and the new Aviator all shred equally hard, but no two models ride the same. We only add new board shapes when the design offers a new way to look at the mountain. Our 2014/15 quiver is more complete than ever before. Backcountry or resort, slashing or straight lining, we make boards for any terrain and any riding style.