Champions of Design 3

Page 29

Did you know? *One of the following seems somewhat half-baked.

2. The Smeg FAB fridge was first seen on British TV in Edina’s kitchen in Absolutely Fabulous.

3. The FAB fridge featured prominently in The Great British Bake-Off. Perhaps a little too prominently as the producers were warned that they had ignored editorial guidelines.

4. Smeg have collaborated with Barcelona FC, Corinthians of Brazil, the Wallabies and All Blacks rugby union teams and Veuve Clicquot among others to produce limitededitions of their FAB fridge.

5. Wallace & Gromit have a Smeg fridge in their kitchen in the movie, The Curse of the Were-Rabbit, although the lettering on the front of the appliance has been modified to read Smug. When it’s opened, the audience sees an army of rabbits packed into the fridge door.

6. In the summer of 2013 Tony PhoenixMorrison, aka Tony the Fridge, ran 40 half-marathons on 40 consecutive days from John O’Groats to Land’s End carrying a Smeg fridge on his back to raise funds for cancer charity, the Sir Bobby Robson Foundation.

*No Smeg fridge was seen in Edina’s kitchen making number two Absolutely Fibulous.

1. The Smeg 500 fuses two classics of Italian style. It’s a Smeg chest fridge made from the front of a Fiat 500 car and is available in the green, white and red of the Italian tricolour at a cost of approximately £5,000.

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