DIGITAL MEDIA ECONOMICS HEADER
Dialogue on Digital Media Economics
with Penelope Muse Abernathy Penelope Muse Abernathy joinED Carolina’s faculty in July 2008 as the Knight Chair in Journalism and Digital Media Economics. The N.C. native brings more than 30 years of experience as a reporter, editor and media executive. She specializes in preserving and enhancing quality journalism by helping the news business succeed economically in the digital media environment.
Penelope Muse Abernathy
Abernathy, who attended classes at Carolina’s journalism school, received her bachelor’s degree in history from UNCGreensboro and earned her MBA from Columbia University. She serves on advisory boards for UNC-Chapel Hill and Columbia, and she was an executive board member of the Magazine Publishers of America. Abernathy was inducted into the N.C. Journalism Hall of Fame in 1998 and delivered the Roy H. Park Distinguished Lecture at the school in April 2005. As an executive, Abernathy launched new enterprises and helped increase revenue and profit at some of the nation’s most prominent news organizations and publishing companies, including The Wall Street Journal, The New York Times and The Harvard Business Review. She was most recently
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CAROLINA COMMUNICATOR