The Hoobs Style Guide
A graphic identity program created for The Hoob’s, a children’s television show which aired on Channel 4 in the United Kingdom. The Style Guide contains over 100 pages and 2 CD’s packaged with spiral binding, and foam die cut covers. The book is filled with photos, illustrations, patterns, borders and packaging guidelines, to aid in product development to support the show.
This style guide is solely for the use of authorized Hoobs licensees and retailers selling The Hoobs licensed products. It is highly confidential, and is being provided to you for the sole purpose of assisting you in developing The Hoobs merchandise pursuant to the terms of your license agreement with The Jim Henson Company. Any and all artwork and materials must be submitted in the form of a product submission, according to the terms of your license agreement, before the manufacturing of any materials. No part of this style guide, or any reproductions thereof, may be publicly displayed or transferred by you to any other party for any purpose whatsoever. All artwork and other materials depicted herein are the property of The Jim Henson Company and shall be returned upon request. THE HOOBS is a production of The Jim Henson Company and Decode Entertainment for Channel 4. © The Jim Henson Company / Decode Entertainment 2000. JIM HENSON'S mark & logo, THE HOOBS mark & logo, characters and elements are trademarks of The Jim Henson Company. All Rights Reserved. Please note that this guide is for reference only. The colours used throughout the style guide may not mach the PANTONE® Colour Standards. Please refer to the latest PANTONE® Colour Guide. PANTONE® is a registered trademark of Pantone Inc. All artwork in this style guide is available in Adobe® Illustrator® 8.0 or Adobe® Photoshop® 5.5. Adobe Illustrator is a registered trademark of Adobe Systems Incorporated. Adobe Photoshop is a registered trademark of Adobe Systems Incorporated. PhotogrAphy Contains individual, group & on-set photos, and backgrounds for Roma character line art Contains line art for all characters and Hoobmobile, character colour & scale guidelines, and limited colour palettes design elements Contains colours, typefaces, character signatures, 3-D style and 2-D style elements including patterns, frames, borders, verbiage, icons, backgrounds, “how-to’s,” and “don’ts” logos & packaging Contains all necessary logos, hangtag and packaging guidelines, and packaging “don’ts” legal Contains all necessary legal lines reference Contains character turnaround drawings, knit good, embroidery, and appliqué guidelines, maquette photos, and puppet reference photos Iver, Tula, and Groove are Hoobs who come from Hoobland, a sunny, colourful, bouncy world. They travel the universe in their Hoobmobile, a colourful, imaginative bus that they live in as well as drive. Each day, they are charged with the task of finding out the answer to a question about the world they are visiting. They then report their findings to Hubba Hubba Hoob back home in Hoobland, who is compiling the enormous reference database called the Hoobopaedia. This information is then broadcast to Hoobs everywhere via the Hoobnet. Iver, Tula, and Groove are aided in answering the question of the day by several Hoobs and some people. Roma, the roving reporter Hoob, travels around the world and shows the group footage from her discoveries. Hubba Hubba also guides them throughout their investigations. But most importantly, the Hoobs visit Tiddlypeeps (children), who seem to be the most helpful of all in answering questions. The Hoobs are always amazed and surprised by their findings, and are anxious to report the answer to the question of the day on Hoob News. Iver™ is the mover and shaker of the Hoobs. He is a natural leader and always ready to get things started! Iver tends to think ahead and foresee potential problems. However, he sometimes needs to be reminded to slow down. This purple Hoob often finds himself mediating between his friends Tula and Groove. But despite his businesslike nature, Iver is always ready to join in the fun. He’s the sort of Hoob we’d all want to have around! Tula™ is a carefree, exuberant Hoob who seizes any opportunity to have fun. Her enthusiasm is both delightful and contagious. She is extremely creative and imaginative, and always has a project in the works. Tula’s nurturing side often takes over, and she finds herself playing the ‘mother’ role. This pink Hoob is the optimist of the bunch. It never occurs to her that things won’t turn out just fine. Groove,â„˘ in contrast to both Iver and Tula, is the laid-back member of the team. He is never stressed out and always seems very relaxed. However, once Groove latches on to an idea, he will stick to it, no matter what! This green Hoob is quite thorough and meticulous, and a great listener. The most musical of the three Hoobs, Groove has the ability to make an instrument out of anything. And his expansive collection of objects often aids him in his musical creations. Roma™ is the roving reporter for the Hoobs and is never actually on the Hoobmobile with the others. An archetypal explorer — independent and fearless — Roma seems to know a little bit about everything, from geography to fashion to culture. Roma travels all over the world to give reports to the Hoobs. When on location, however, this orange Hoob often becomes so preoccupied with something she’s found that she forgets the actual topic at hand. Hubba Hubbaâ„˘ is the only Hoob we know who actually lives in Hoobland. He acts as the search engine for the Hoob group; he is a fountain of information and helps them in their discoveries. This wise blue Hoob uses the answers to the questions the Hoobs investigate to compile the Hoobopaedia. A parental figure, Hubba Hubba gives the Hoobs confidence to explore the world through play and experimentation. Tootle,™ Twang,™ and Timp™ are the Motorettes™—sassy, sparky musical creatures who work inside the engine in the Hoobmobile. Their efforts allow the Hoobs to travel wherever they need to go. Once they hear the recognisable musical sting, they know it’s time to get to work! Indeed, these colourful creatures are very musical. They can be heard singing all sorts of catchy songs that pertain to the theme of the episode. Iver, Tula, and Groove all live and travel in the safe, familial environment of the Hoobmobile—an ordinary bus from our world that’s been “Hoobified.” The Hoobs start up the Hoobmobile whenever they need to go in search of some Tiddlypeeps to talk to. But the Hoobmobile is more than just a means of transportation. It’s also a metaphor for the question, which is in itself the vehicle of discovery. Everything starts with a question...and who knows where that question will take you? Step inside it and you’ll find a huge, uncramped, Hooby world, unlike it’s former exterior shell. It is filled with the latest Hoobytechnology. Apart from the driving area, the Hoobmobile contains a recreation area, where the Hoobs can play, make things, sing, dance, eat and sleep. The all-important technical area of the Hoobmobile, houses all the Hoob technology, which is key to their research and communication. This is where the Hoobs communicate with Hubba Hubba and Roma. Another important area in the Hoobmobile is the Hoobystudio, where the Hoobs broadcast the Hoob News show. Instead of running on gasoline, as most vehicles do, the Hoobmobile runs on music! The Engine Room of the bus is comprised of all sorts of interesting musical elements interwoven with cogs, levers, plugs, and pulleys. The Motorettes live in the engine and power the Hoobmobile, acting as pistons. The minute the Motorettes hear a recognisable music sting, they know the key to the ignition has been turned. It’s time for them to get the engine working and for the Hoobs to visit the Tiddlypeeps. The Hoobmobile is off! THE HOOB DICTIONARY Here are some words commonly used by the Hoobs. Please feel free to incorporate them into your product and designs! Hoob News: the show at the end of each episode, in which the answer to the daily question is revealed Hoobofizz: Hoob drink similar to lemonade, made from Hooby parsnips Hoobashious, Hoobelly grobelly, Hoobygalooby, Hoobygroovy: terrific, cool, fantastic, super, or great Hoobopaedia: great database of information from Hoobs all over the universe Hoobjuice: Hoob drink Hooblebobber: large flower which Hoobs sit on to float on water; similar to an inflatable boat Hoobledangler: piece of string with a cork on the end that Hoobs use to tickle each other and cause laughter Hoobledigger: Hoob version of a hug Hoobledoop!: Hooby hello Hoobletoodledoo!: Hooby good-bye Hoobloads: lots and lots; masses Hoobnet: the web Hoobybooboo: mistake Hoobypods: what Hoobs sleep in; they are suspended from the ceiling and look like little sacks Hoobysandwichhammer: hammer used to flatten Hoob sandwichesâ€” used frequently by Groove Peep: human being Squigglytiddlepeep: baby Tiddlypeep: child Twizzletuft: bit of hair or feathers on top of a Hoobâ€™s head Twizzletuft Day: the day a Hoob first gets his twizzletuft cut Wrinkly Peep: older person • You will find photos on disk, layered low resolution files for comping purposes to design visual solutions. All final artwork for production must use high resolution files, which may be ordered through The Jim Henson Company. Please email or fax a copy of the order form (found at the back of this guide) to your Henson International Licensing product manager. • The photography in this section is to be used with the 3-D style found in the Design Elements section. Photography A few notes on how to use the photography in this style guide: • Use Hoob photos fullbodied or cropped. See dotted line for suggested cropping. • Please use a drop shadow on photography when placing characters on backgrounds. See example below: YES NO Note the softened shadow, and how the shadow colour coordinates with the background colour. Do not create paths around objects, and be sure to work in Adobe Photoshop. Do not use heavy black shadows. o1_IV_PH o2_IV_PH Do not crop this image o3_IV_PH 1.1 Photography 1.2 o1_TU_PH o2_TU_PH o3_TU_PH o1_GV_PH o2_GV_PH o3_GV_PH o1_RO_PH o1_HU_PH o1_GP_PH Photography o2_GP_PH o5_GP_PH o3_GP_PH o4_GP_PH o6_GP_PH o7_GP_PH Do not crop this image o1_MO_PH o2_MO_PH o3_MO_PH Note: All Motorette images will need to be croppedâ€”as they are never shown fullbodied in the show. 1.3 Photography o4_MO_PH o5_MO_PH o1_COS_PH Note: The following twentytwo images are character on-set photography. 1.4 o2_COS_PH o3_COS_PH o4_COS_PH o5_COS_PH o6_COS_PH o7_COS_PH Photography o8_COS_PH o9_COS_PH 10_COS_PH 11_COS_PH 12_COS_PH 13_COS_PH 14_COS_PH 15_COS_PH 16_COS_PH 1.5 Photography 17_COS_PH 18_COS_PH 19_COS_PH 20_COS_PH 21_COS_PH 22_COS_PH o1_OS_PH o2_OS_PH o3_OS_PH Note: The following fourteen images are on-set photography. 1.6 Photography o4_OS_PH o5_OS_PH o6_OS_PH o7_OS_PH 08_OS_PH 09_OS_PH 10_OS_PH 11_OS_PH 12_OS_PH 1.7 Photography 13_OS_PH 14_OS_PH Note: The following five environments are for use only with Roma imagery, who is the Hoobsâ€™ field researcher. 1.8 o1_RB_PH o2_RB_PH o4_RB_PH o5_RB_PH o3_RB_PH Character Line art Welcome to the comprehensive Character Line Art section. Here you will find lots of character poses to use in those product designs that require 2-D graphics. Please refer to the Design Elements section for guidelines. When working with this line art, consider the following: • Please use the full-colour palette whenever possible, as this is the truest representation of the characters. • Use only the 2-D design elements in combination with line art. • Please use the limited-colour palettes only when such colour restrictions apply. crayonlike shadow • Do not alter any of the character colours. These have been approved as the official colours. • Each character pose has a crayonlike body shadow. Please exercise caution, as this shadow should not be shifted or altered in any way. 2.1 Character Character Colour Colour And And Scale Scale Full-Colour palette This is the preferred colour palette, which should be used whenever possible. Always use the four-colour breakdowns listed below, as some have been altered to match the Pantone colours more closely. GROOVE IVER PMS 375 40c/100y Body & ears PMS 2583 46c/63m Body PMS 364 65c/100y/42k Body & hair outlines PMS 2593 61c/89m Shadows & footpads PMS 368 57c/100y Shadows, hair, & footpads PMS 2597 85c/100m Body outlines PMS 1375 40m/90y Nose PMS 1375 40m/90y Ears PMS 208 100m/36y/37k Nose outline PMS 208 100m/36y/37k Ear outline PMS 375 40c/100y Nose & hair PMS 3005 100c/34m Hair outlines 2.2 If you are using this art at a very small scale (less than 25cm), please remove the shadow tiffs. Please take special notice of the charactersâ€™ size in relation to one another. TULA HUBBA HUBBA ROMA PMS 1915 71m/20y Body PMS 3115 63c/18y Body PMS 1235 29m/91y Body PMS 2593 61c/89m Body outlines PMS 3005 100c/34m Body & hair outlines PMS 2593 61c/89m Body outlines PMS 2385 19c/79m Body shadows & footpads PMS 318 38c/15y Body highlights, hair, & footpads PMS 1375 40m/90y Body shadows PMS 375 40c/100y Ears, nose, & hair PMS 1375 40m/90y Nose PMS 1915 70m/20y Ears, nose, & hair PMS 364 65c/100y/42k Ear, nose, & hair outlines PMS 208 100m/36y/37k Nose outline PMS 208 100m/36y/37k Nose, ear, & hair outlines PMS 375 40c/100y Hair band The colours below apply to all Hoobs: PMS 208 100m/36y/37k Mouth PMS 1915 70m/20y Tongue Black 100k Eyes (on all but Groove) White Eye highlights (on all but Groove) Character Character Colour Colour And And Scale Scale Limited 13-colour palette This limited-colour palette should only be used when production limitations prevent you from using the fullcolour artwork (ie. in screen printing, embroidery, etc.). GROOVE IVER PMS 375 Body & ears PMS 2583 Body PMS 368 Shadows, hair, & footpads PMS 2593 Shadows & footpads PMS 1375 Nose PMS 1375 Ears PMS 1915 Tongue PMS 375 Nose & hair PMS 208 Mouth PMS 1915 Tongue Black Outlines PMS 208 Mouth Black Outlines & eyes 2.4 White Eye highlights This palette consists of 13 total colours when all of the characters are used together. However, the three main characters (Iver, Tula, and Groove) together consist of only 10 colours. If you are using this art at a very small scale (less than 25cm), please remove the shadow tiffs. TULA HUBBA HUBBA ROMA PMS 1915 Body & tongue PMS 3115 Body PMS 1235 Body PMS 2385 Body shadows & footpads PMS 318 Body highlights, hair, & footpads PMS 1375 Body shadows & footpads PMS 375 Ears, nose, & hair PMS 1375 Nose PMS 1915 Ears, nose, hair, & tongue PMS 208 Mouth PMS 1915 Tongue PMS 375 40c/100y Hair band Black Outlines & eyes PMS 208 Mouth PMS 208 Mouth White Eye highlights Black Outlines & eyes Black Outlines & eyes White Eye highlights White Eye highlights Character Character Colour Colour And And Scale Scale Limited 9-colour palette This limited-colour palette should only be used when production limitations prevent you from using the full-colour artwork or the 13-limited colour palette (ie. in knitwear, embroidery, etc.). GROOVE 2.6 IVER PMS 375 Body & ears PMS 2583 Body PMS 368 Hair PMS 1375 Ears PMS 1375 Nose PMS 375 Nose & hair PMS 1915 Tongue PMS 1915 Tongue PMS 208 Mouth PMS 208 Mouth Black Outlines Black Outlines & eyes This palette consists of nine total colours when all of the characters are used together. However, the three main characters (Iver, Tula, and Groove) together consist of only seven colours. TULA HUBBA HUBBA ROMA PMS 1915 Body & tongue PMS 3115 Body PMS 1235 Body PMS 375 Ears, nose, & hair PMS 1375 Nose PMS 1915 Ears, nose, hair, & tongue PMS 208 Mouth PMS 1915 Tongue PMS 375 40c/100y Hair band Black Outlines & eyes PMS 208 Mouth PMS 208 Mouth Black Outlines & eyes Black Outlines & eyes Iver Iver Line Line art art 2.8 01_IV_LA 02_IV_LA 03_IV_LA 04_IV_LA 05_IV_LA 06_IV_LA 07_IV_LA 08_IV_LA 09_IV_LA Iver Line art 10_IV_LA 11_IV_LA 12_IV_LA 2.9 Tula Tula Line Line art art 2.10 01_TU_LA 02_TU_LA 03_TU_LA 04_TU_LA 05_TU_LA 06_TU_LA 07_TU_LA 08_TU_LA 09_TU_LA Tula Tula Line Line art art 10_TU_LA 11_TU_LA 12_TU_LA 2.11 Groove Groove Line Line art art 2.12 01_GV_LA 02_GV_LA 03_GV_LA 04_GV_LA 05_GV_LA 06_GV_LA 07_GV_LA 08_GV_LA 09_GV_LA Groove Groove Line Line art art 10_GV_LA 11_GV_LA 13_GV_LA 14_GV_LA 12_GV_LA 2.13 Roma Roma and and Hubba Hubba Hubba Hubba Line Line art art 01_RO_LA 02_RO_LA 03_RO_LA 02_HU_LA 03_HU_LA 04_RO_LA 01_HU_LA 2.14 Please note the size relationship between the Motorettes and the Hoobs. As the Motorettes live in the engine of the Hoobmobile, they are never seen together with the Hoobs. The Motorettes are composed of the colours listed below: TOOTLE TIMP TWANG PMS 3005 to PMS 368 100c/34m to 57c/100y gradient Body & arms PMS 109 to PMS 186 10m/100y to 100m/81y/4k gradient Body & arms PMS 1915 to PMS 2583 70m/20y to 46c/63m gradient Body & arms PMS 3005 100c/34m Eyelids PMS 186 100m/81y/4k Eyelids PMS 2583 46c/63m Eyelids The colours below apply to all of the Motorettes: PMS 429 3c/32k PMS 430 5c/45k Face, hoop Lash line tubing, PMS 2385 19c/79m hands, Tongue head pieces Motorette Motorette Colour Colour and and Scale Scale Motorette Colour palette PMS 432 23c/77k Outlines White Eyeballs PMS 429 to PMS 431 gradient 3c/32k to 11c/64k Hand openings Black 100k Mouth and pupils 2.15 Motorettes Motorettes Line Line art art 01_MO_LA 02_MO_LA 03_MO_LA 04_MO_LA 05_MO_LA 06_MO_LA 07_MO_LA 2.16 08_MO_LA 01_GP_LA 02_GP_LA 03_GP_LA 04_GP_LA 05_GP_LA 06_GP_LA Group Line art Please note, you may omit some characters from the group poses, if necessary, in your designs. However, please be sure that the grouping remains cohesive. 2.17 Group Line art 2.18 07_GP_LA 08_GP_LA 10_GP_LA 11_GP_LA 09_GP_LA 12_GP_LA group Line art 13_GP_LA 14_GP_LA 15_GP_LA 16_GP_LA 17_GP_LA 2.19 group Line art 18_GP_LA 20_GP_LA 2.20 19_GP_LA 21_GP_LA 22_GP_LA logos This logo is to be used with all 3-D designs: 01_LO This logo is an Adobe Photoshop 5.5 file. To use it in a layout, open both The Hoobs logo file and the background image in Photoshop. Be sure that the resolutions of both files are the same. With the logo layer active (with all layers linked except for the white background layer), simply drag the three layers onto the background art document. This will create three new, linked layers in the background art file. Now resize and position the logo as needed, keeping the three layers linked. When placing the logo on a dark background, change the ‘Jim Henson’s’ type and TMs to 10m/100y. The 3 logos below are for use only with the 2-D design style: 02_LO Use this six-spot colour line art logo only when the above four-color process version of the logo cannot be used due to printing limitations. When placing the logo on a dark background, change the ‘Jim Henson’s’ type and TMs to PMS 106. PMS 158 PMS 284 PMS 123 PMS 375 PMS 279 PMS 106 03_LO 04_LO Use this two-colour line art logo only when restricted by colour limitations. Use this black-and-white line art logo only for newspaper ads or one-colour printed pieces. PMS 158 PMS 106 4.1 Logos and Hangtag hangtag 05_LO Use this version of the logo when placed on all backgrounds except white. Note: Grey background is for position onlyâ€”it is not part of the logo. 06_LO Use this version of the logo when placed on a white background. This logo and The Hoobs logo must be used on all packaging, publicity and promotional materials, and paid advertising. Please refer to the Legal section of this style guide for all legal lines that must accompany these logos on all Hoobs materials and products. Hangtags Below is the exterior of an opened hangtag. The design of the exterior cannot be changed, with the exception of altering the product name and the licensee logo. The product name must be typeset as shown, using the typeface Coop Black. 4.2 01_HT 01_HT Standard hangtag front (without fold) Standard hangtag back (without fold) Hangtags 02_HT Standard hangtag exterior with fold Below are the interiors of opened hangtags. Please choose an interior that is appropriate for your product. These designs may not be altered; however, feel free to change the text, as needed. 03_HT 04_HT 05_HT 06_HT 07_HT 08_HT 09_HT Standard hangtag interiors with fold 4.3 Packaging Anatomy of The Hoobs Packaging (Front) Featured below is the branded packaging design for The Hoobs. Your submissions must incorporate both photo-real imagery and the 3-D design elements, as shown here. • • Trade dress is arc shaped and filled with teal dot pattern (file 06_PA_3D). Arc has a 40% black drop shadow with a 15pt Gaussian Blur. Refer to file 01_PK for arc shape. Trade dress wraps around front, top, back, and bottom of box. • The Hoobs logo (file 01_LO) should always overlap both the teal trade dress and the yellow pipe pattern as shown. Product shot or die-cut display window should always be contained in an orange frame. Use only files 02_FR_3D, 01_FR_3D, or 06_FR_3D. • Top right corner is reserved for licensee logo. • Right side of package features Hubba Hubba in his window. • 06_PK • Product name must always be located at bottom of trade dress. Set type in Coop Black font, 46c 63m, with a white outline and 85c 100m drop shadow. • 4.4 • Standard box Group photo (file 05_GP_PH) is always cropped and centred beneath frame on bottom of package, as shown. Right side panel must always contain yellow pipe pattern (file 10_PA_3D) and Hubba Hubba in his window (file 02_PK). Yellow pipe pattern (file 10_PA_3D) wraps top, right, back, and bottom of package. • • • Frame used to feature child interacting with product. Please refer to the frames in the 3-D style Design Elements section to select the frame shape that best fits your design. Please note that all frames on package must always be orange 50m / 100y. • 07_PK Four-logo block must appear on the back of each package (file 05_LO). Standard box back • Bottom of package is treated with the same trade dress design. Any other information may be added to bottom panel. All legal information should be placed on either the bottom or the back of package. • Product information or cross-sell copy. Typeset in Jacoby Black font 46c / 63m or 80c / 35y. • Teal dot pattern (file 06_PA_3D) wraps around left end of box. Packaging Anatomy of The Hoobs Packaging (Back) Left side panel must always contain teal dot pattern (file 06_PA_3D) and Roma in her window (file 03_PK). Motorettes photo (file 05_MO_PH) is always cropped at bottom of package, as shown. 4.5 Packaging Samples of The Hoobs branded packaging look, carried through various packaging formats: Please note, files 05_PK – 11_PK are to be used for reference only, and are not production ready. • 08_PK Sock card • 4.6 Oval logo panel to be used only on front panel of plush package (file 05_PK). 09_PK Plush box Arc shape to be used only on top of back panel and on top of front panel of plush package (file 04_PK). Packaging 10_PK Blister card 11_PK Vertical box 12_PK Header card â€˘ Group photo (file 04_GP_PH) may only be used on vertical packages that do not accomodate photo 04_PH. 4.7 Packaging Donâ€™ts The following example shows what not to do when designing The Hoobs packaging. Please refer to pages 4.4 â€“ 4.7 for correct packaging design. Logo is not at proper size. Only the 3-D logo (file 01_LO) may be used on all packaging. The window frames on all packaging must be orange. Do not use alternate colours for this purpose. Use only files 02_FR_3D, 01_FR_3D, or 06_FR_3D. NO NO Frames should always enclose a product shot or a die-cut window. Never leave the frames without a purpose! NO Logo should always be placed in the top left corner, never obscurring the oval graphic. NO Trade dress should always consist of an arc shape (file 00_00_00) filled with the 3-D teal dot pattern (file 00_PA_DE), which wraps around the front, top, back, and bottom of the box. Please make sure pattern is at the correct scale. NO Graphic for this side panel must always be Hubba Hubba in his oval window. Please do not substitute characters. The trade dress is also missing a drop shadow. NO 4.8 NO NO Incorrect typeface and colour used on product name. Typeface should always be Coop Black. The colour is 46c / 63m, with white outline and a 85c/ 100m drop shadow. This is the correct group pose, but the image is too small and is cropped awkwardly. NO Improper pattern for side panel. Always use file 00_PA_DE. Legal Lines The following legal lines must be placed on all packaging, products, publicity and promotional materials, and paid advertising on which The Hoobs logo, The Jim Henson/ Decode/EM.TV/Channel 4 logo block, and Hoobs character line art, photography, and design elements are used: THE HOOBS is a production of The Jim Henson Company and Decode Entertainment for Channel 4. © The Jim Henson Company / Decode Entertainment 200_. JIM HENSON'S mark & logo, THE HOOBS mark & logo, characters and elements are trademarks of The Jim Henson Company. All Rights Reserved. Use the medium length legal line below only when the above legal lines do not fit due to space limitations: © The Jim Henson Company / Decode Entertainment 200_. TM Henson. Use the following condensed legal line only when space is extremely limited: © Henson / Decode 200_. TM Henson. Please refer to the Logos & Packaging section for specific legal line placement information. 5.1 IVER IV_TD tula TU_TD turnaround drawings Please refer to these turnaround drawings for detailed character line art reference. For a more, detailed reference guide, please contact your Henson product manager. 6.1 turnaround drawings 6.2 groove GV_TD roma RO_TD HU_TD motorettes MO_TD Twang Tootle Timp Twang’s head piece is a spring. When viewed from the front, Twang’s body hoops angle from top left to bottom right. Tootle’s head piece is a horn. When viewed from the front, Tootle’s body hoops angle from top right to bottom left. Timp’s head piece is a bell. When viewed from the front, Timp’s body hoops run straight horizontally. All of the Motorettes’ body shapes are identical, with the exception of their head pieces and body hoop directions, as noted above. They have no lower bodies. turnaround drawings hubba hubba 6.3 turnaround drawings HM_TD Hoobmobile side front back 6.4 Knit goodS Guidelines Interpretation of style guide art for knit goods When it comes to interpreting Hoobs style guide art for socks and other knitwear, ‘less is more.’ Here are some helpful guidelines for simplifying art for knitwear: 1 Omit all fur shadows and highlights. They will not translate well. Rather than try to suggest a 3-D form, it is best to represent the Hoobs as clean, flat characters when knit. 2 Outlines should be limited only to interior areas, where definition is required. 3 The exterior form is stronger when it is defined by shape, not by line. Therefore, the background colour of the product should not be the same colour as the character. 4 With knit stitches, there is not enough allowance for eye highlights. Please omit all eye highlights and simplify any eyelashes. 5 Treat hair less as a series of strands and more as blocks of colour. 6 Since Tula’s mouth colour is so close to her fur colour, use purple for her mouth. 4 5 6 2 3 1 Style guide art Literal interpretation of art Preferred interpretation of art 6.5 Embroidery & AppliquÉ guidelines Digital style guide art and embroidered art have different advantages and disadvantages. For example, the intricate line work of the style guide art does not translate well in embroidery. On the other hand, embroidery reads more cleanly when line work is minimized; and appliqué offers an opportunity to show texture and form, given the choice of material. The key to getting the most out of embroidered art and especially appliqué art is to simplify. A literal interpretation of style guide art is not as successful as a more simplified version. Here are some helpful guidelines: 1. Remove all shadows and highlights in fur. 2. If necessary, the number of outline colours can be reduced. 3. Wherever possible, line work can and should be simplified. In this close-up of Iver’s hair, notice how deep the outlines cut in and how close they are to each other. When this is embroidered, as is, these lines tend to thicken and the area will look muddy. NO yes! Instead, simplify the outline to a more open, zigzag path. Style guide art Preferred interpretation for embroidery x x 6.6 x 1. NO yes! 5. Remove highlights in eyes. They tend to distort the eyes. Ideally, the eyes should be stitched with a high-gloss thread so that they create their own highlights. Simplify Tula and Roma’s lashes to just two lashes per eye. NO yes! 6. The same rules apply to appliqué, except that all outer outlines should be simplified even more and replaced with the same-coloured thread used to hold down the appliqué fabric. In the example below, the same-coloured thread is represented with a lighter tint of the body color, but in an actual appliqué, the thread and the fabric should match. embroidery & appliquÉ AppliquÉ guidelines 4. Outlines should be dropped entirely in some places. Small features, like the nose and mouth, tend to get distorted with embroidered outlines. Appliqué works best with larger, more open areas. For this reason, small features—ears, eyes, nose, and mouth—should still be embroidered. Also, as many interior details as possible should be eliminated. Notice, for example, how Tula’s forearm line and upper arm line have been removed. Preferred interpretation for appliqué This will allow a better fabric display while still communicating the intended position of her hands. 6.7 Maquette reference iver If you would like to purchase a set of Hoob maquettes, please fill out the order form found at the back of this section, and fax it to your Henson product manager. 01_IV_MQ 02_IV_MQ 03_IV_MQ 04_IV_MQ Maquette, PVC, and Plush Colours 6.8 PMS 2582c Body & tail PMS 2593c Footpads PMS 375c Hair & nose PMS 1375c Ears PMS 208c Mouth PMS 1915c Tongue Black Eyes Maquette reference tula 01_TU_MQ 02_TU_MQ 03_TU_MQ 04_TU_MQ Maquette, PVC, and Plush Colours PMS 1915c Body & tail PMS 213c Footpad & tongue PMS 375c Hair PMS 361c Nose PMS 208c Mouth Black Eyes 6.9 Maquette reference groove 01_GV_MQ 02_GV_MQ 03_GV_MQ 04_GV_MQ Maquette, PVC, and Plush Colours 6.10 PMS 375c Body, ears, & tail PMS 361c Hair & footpads PMS 1655c Nose PMS 208c Mouth PMS 1915c Tongue Maquette reference roma 01_RO_MQ 02_RO_MQ 03_RO_MQ 04_RO_MQ Maquette, PVC, and Plush Colours PMS 1375c Body & tail PMS 1505c Footpads PMS 213c Ears & tongue PMS 208c Mouth PMS 1915c Hair & nose PMS 381c Hair band Black Eyes 6.11 Maquette reference Hubba Hubba 01_HU_MQ 02_HU_MQ 03_HU_MQ 04_HU_MQ Maquette, PVC, and Plush Colours 6.12 PMS 3115c Body & tail PMS 318c Hair PMS 3125c Footpads PMS 1375c Nose PMS 208c Mouth PMS 1915c Tongue Black Eyes Iver 01_RF reference photos If you would like full turnaround photos of the puppets, as well as detailed puppet photos, please contact your Henson product manager. Please note that these photos are for reference only. Do not use them as final high resolution photos. 02_RF tula 03_RF 04_RF 6.13 Reference photos groove 05_RF 06_RF roma 07_RF 6.14 08_RF reference photos hubba hubba 09_RF 10_RF 6.15 order forms Please use this form to request both high resolution digital files and to order maquettes. Simply fill out the requested information and email or fax it to your Henson International product manager at 001-212-439-7447. (Please make a copy of this form before using.) Company: Phone: Attention: Fax: Address: Email: REquest for high resolution digital files All character & on-set photography exists at 300 dpi at approximately 40cm x 60cm (18" x 20") / 115mb. All character on-set photography exists at 300 dpi at approximately 18cm x 25.5cm (7" x 10") / 20 mb. Price for each high resolution photo is: $20.00 (U.S.)* File Names: REquest for maquettes Maquettes may be purchased either painted or unpainted. They may be bought individually or as a set of five characters (Iver, Tula, Groove, Roma, and Hubba Hubba). At the time of this printing, Motorette maquettes are not yet available. Please allow 10 business days to receive maquettes. Prices are as follows*: Unpainted Maquettes: $300.00 (U.S.) per individual $1,500.00 (U.S.) per set of five Painted Maquettes: $450.00 (U.S.) per individual $2,250.oo (U.S.) per set of five Character / Set: Quantity: *Shipping & handling and media costs not included. Painted or Unpainted: