The Zlotnick Group, NYC

Category Think: Banks are all the same, they just want our money, they’ll never really understand what we’re really about. Insight: There was something about the town of Ironbound. A deeper truth about its people, relationship to family, work, and community. And no bank was truly getting this, or even trying… Re Think-Ring True Position: Ironbound Bank is success. (Yours.)

The Zlotnick Group, NYC

Published on Mar 18, 2009

The Zlotnick Group

About

The Zlotnick Group is a marketing insight+advertising agency located in New York City. TZG specializes in creative solutions, whatever the category or customer. Services include customer insight and brand positioning, market strategy, media, and creative. Founder and strategic-creative director, Jan Zlotnick, created campaigns for Ilford, Time hotel, I Love NY, BMW Motorcycles, Guess, Bacardi, Bertolli, Countybank, and a delivery room of healthcare brands, including Blue Cross Blue Shield, Hackensack Univ ersity Medical Center, New York Presbyterian, and AmeriHealth. Zlotnick believes the greatest human desire is our craving for Authenticity. That which rings true, in the relationships we seek in life, love, and career. In the brands we not just buy, but buy into. This guides TZG's own brand culture+purpose: ReThink-Ring True. For a different kind of marketing conversation, contact Jan at his mobile: 973.454.8536 jan@thezlotnickgroup.com

Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.