Heart of the Valley Chamber of Commerce Publication
May 2015
MEMBER SPOTLIGHT
UPCOMING EVENTS WHAT OUR MEMBERS ARE SAYING ARE YOU DOING SOCIAL MEDIA RIGHT?
Business After Hours: The Marq Banquet and Catering
’
Member Spotlight: Senior Helpers
Meet a Member: Jordan Hereford
3
Dear Chamber Members, First of all, thank you so much for the calls, letters, messages, gifts - I am overwhelmed by the amount of support that I have received during my transition into the Executive Director role here at the Chamber. As a membership organization, I know ultimately, we work for you! I always want to hear our members’ concerns and what they need from us. Given that, I am currently reviewing our committees to restructure and refocus them to better meet the needs of our membership. We are also evaluating our current programs and events, and looking at ways to better enhance the benefits of chamber membership to give you the most for your investment!
Board President Lynn Ebben Team Industries Past President Bob Zemple Baker Tilly LLP Board Members Mark Abel Abel Insurance & Associates Katie Blom Epiphany Law LLC Joe Kobussen Kobussen Buses Pat Ness Schenck SC Brian Rosin Expera Specialty Paper David Stubbs Keller, Inc. Ryan Thompson Heartland Business Systems Gary VandenHeuvel BLC Community Bank Michael Vedder Community First Credit Union
These are exciting times for our business community as the Chamber looks to continue our growth and to serve the communities in our area. So what can we as business leaders do to keep up with all this activity and position our companies to ride the wave of growth and prosperity? My suggestion is straightforward – Get Involved! Membership in the Chamber provides unparalleled opportunities to connect with peers, current and prospective clients and partners up and down our supply chains to keep our lines of communication open. To me, the Chamber stands out as our area’s premier business-enabling organization. Check out the list of upcoming events - join us at a Business Card Exchange, Business After Hours or an upcoming committee meeting! The Chamber offers you a seat at the Valley’s most important business table - whether your business is a small retail business, service provider or a large manufacturer. My door is always open - please stop in, call or email me! I look forward to continuing to make the Heart of the Valley a great place to live, work and play! Thank you,
Kelli Clussman Executive Director 920.766.1616 kclussman@heartofthevalleychamber.com
How Well Do You Know Other Chamber Members?
* Vanderloop Shoes is celebrating 70 years! The business was established in 1945. * The company is current owned by 3rd generation with 4th generation involved in the business. * Fit Specialists provide one-on-one customer service – including measuring customer’s feet and recommending footwear for the individual’s needs. * They have 7 mobile trucks that travel throughout Wisconsin as well as Northern Illinois and Upper Michigan to provide quality industrial footwear service to all different aspects of industry. * They have 5 retail locations in Little Chute (original location), Appleton, Green Bay and Greendale that offer industrial and casual footwear for men and women. 4 Heart Beat | April 2015
Mark your calendar for these upcoming events! All events are held at the Chamber Office unless otherwise stated.
We invite you to join us at an upcoming Chamber event!
Tuesday, May 12 8:00 AM - 9:00 AM
Wednesday, May 20 11:00 AM - 12:00 Noon
Chamber 101 Make the most of your investment!
EMV “Chip” Technology Is your business ready?
This is a great opportunity to learn about the Chamber - whether you are new to the chamber, looking to get more involved, or interested in membership! Take an hour to discuss how Chamber Membership can work for you and your business!
Tuesday, June 09 8:00 AM - 9:00 AM Effective Ways to Retain Good Employees Please join Dave Salzwedel, Excalibur Edge Consulting, as he helps you to gain new insight on the following critical aspects of retaining good employees.
Let’s talk about how EMV will impact your business: All businesses must migrate their Point-of-sale systems to accept EMV, also known as “the smart chip card” by October 2015. Magnetic stripe only terminals and cards are being phased out.
Business Card Exchange Wednesday, May 21 8:00 AM - 9:00 AM Bring your business cards, brochures, samples, etc. and be ready to share. This is a great way to network in a structured environment and meet 20+ new business contacts.
N.E.W. Emerging Leaders Tuesday, May 5 | 11:45am - 1:00pm Little Chicago | N9650 Friendship Road | Kaukauna Bring your questions and business issues pertaining to marketing, advertising, public relations and everything in between to Marketing Roundtable Q & A led by team members of Baer Performance Marketing. The BPM staff will address your business issues and questions so come prepared to participate! Here are some potential questions to get the inquisitive juices flowing.
Wednesday, May 6 5:00pm - 7:00pm The Little Chute Windmill 130 W Main St, Little Chute Wednesday, June 3 5:00pm - 7:00pm The Chandelier Club 162 Eisenhower Dr. Appleton Thursday, July 30 5:00pm - 7:00pm Waverly Beach N8770 Fire Lane 1, Menasha Thursday, August 20 5:00pm - 7:00pm Tanners Grill & Bar N8770 Fire Lane 1, Menasha
Government Relations Roundtable Group Meeting Friday, May 10, 2015 8:00 AM - 9:00 AM Chamber Office The Chief John Manion from the Kaukauna Police Department will connect the importance of a Canine Unit in Kaukauna to the advantages for business owners.
To register, visit www.heartofthevalleychamber.com 5
6 Heart Beat | April 2015
5
5 Ways to Tell If You're Doing Social Media Right Some entrepreneurs are complete naturals when it comes to 3. Are you being mentioned more? expressing themselves through social media, but some people I’m not just talking about being tagged on Facebook or Twitter need a little help to put themselves out there and reap the here, but being talked about in blog posts or articles people rewards that digital has to offer them. are inspired to write as a result of something you have said or shared. I regularly check search results on Google or Bing for When we do personal branding work with company clients, mentions of my name in relation to articles. Recently I found a they often ask how they'll know whether they are doing the mention in a discussion on the number on the "HR" group on right thing. Quite rightly, they’re wondering how they measure LinkedIn, which led to a meeting with the author to discuss the success of the time and effort they’re putting into their potential partnerships. personal brands and social engagement. Here are five criteria we give that will help them -- and you -understand if you're doing social media right:
1. Do you keep to the plan? With any marketing effort, there has to be a plan, right? That plan’s going to include a mission and vision statement, an overall strategy and a set of tactics to execute. Just as any business' marketing department will do, you should set aside time for regular check-ins regarding the plan for your personal use of social media. Check to see if you’re sticking to it, are behind the communication cadence or need to slow down a bit.
4. Are you being invited to real-world events? Having digital influence is only one part of the project. You want those social connections across your channels to strike up real-world mind meetings that translate into fruitful partnership or business opportunities, if you're disciplined about your approach to your personal brand and are genuinely demonstrating expertise in a relevant and authentic way, then you should see an increase in requests to meet in person or speak at conferences and networking events.
5. Are you having fun?
Authenticity has been mentioned repeatedly here, and it's important to reiterate that an effective personal brand is one that exudes the truth about you not only as a professional but also as a person. Looking like you're enjoying what you do, both in person and online, can be infectious and inspirational to a loyal following, so it's important to have a bit of fun while executing on your personal marketing plan. Otherwise, 2. Are you seeing an increase in engagement? you're why bother? Measuring your success on social media is If you’re doing a good job sharing your own or others’ content, hugely important, as there is no difference between you should see a hike in engagement through an increase in calculating the ROI of your company marketing plan and followers, more responses and shares of what you are gauging how well your own personal branding efforts are sharing, plus an uptick in the reach of what you’re sharing being received. across your social media channels. The art here is to try to amplify the authentic content that’s useful to your audience An increase in followers should not necessarily be your and watch it be amplified further by those with whom it number one goal. It's the quality and consistency of resonates best. engagement and the resulting ripple effect into other areas of your professional life.
7
Good News Is Worth Repeating Senior Helpers has been named a Home Care Pulse Endorsed National Provider and won the award for Best of Home Care Endorsed National Provider for 2015! Area students will learn about good nutrition and physical activity through ThedaCare’s new Good to Go initiative. From April 27 to May 1, ThedaCare employees will volunteer at six Northeast Wisconsin schools offering a variety of activities that promote healthy habits in students. Berlin schools will participate the following week, May 4 to May 8. Marco, Inc., a leading technology services provider in the United States, announced today that it has purchased Better Business Equipment (BBE), a copier and printer company located in Omaha, Nebraska. The law firm of Stellpflug Law, S.C. is pleased to announce that John T. Schomisch, Jr. has joined the firm as a partner and will be practicing out of the Appleton office. Goodwill has been honored as the Disability Nonprofit Brand of the Year as part of the 2015 Harris Poll EquiTrend® Study, an annual brand equity study which was recently released. In preparation for remodeling, all remaining merchandise will be sold at 75 percent off ticketed prices at Goodwill NCW’s Menasha Store and Training Center, from April 12-16.On April 17, the Menasha store will be closed for 90 days for remodeling, as the organization takes advantage of road construction on Appleton Road that will impede access to the facility. Goodwill NCW (North Central Wisconsin) anticipates a “Grand Re-Opening” of the store in mid-July. Keller, Planners, Architects and Builders, a design/build general contractor with offices in Milwaukee, Madison, Wausau and the Fox Cities will build out a new dental office space for Dr. Adriana Jaramillo, DDS under the direction of Keller Project Manager, Dave Uttech and announces the promotion of Adam Cohen to Expeditor. Dan Morgan joined Creative Business Services/CBS – Global as an independent business intermediary. Bruce Bain joined Alliance Construction & Design as a salesperson. Fox Valley Technical College, Appleton named three new deans to its instructional team. Scott Borley has been named dean of the college’s business division, Kim Olson is dean of the service division and Aaron Tomlinson dean of the public safety division. Bill Murphy has been appointed to the board of directors for Baylake Corp. and Baylank Bank. Jake Reis and Amy Krieger of Automated Records Systems Inc. (ARMS), De Pere, have earned certified
8 Heart Beat | April 2015
secure destruction specialist (CSDS) accreditation from the National Association of Information Destruction (NAID). First National Bank – Fox Valley (FNB Fox Valley) welcomes new employee, Todd Brokl as Assistant Vice President – Commercial Lending and is also happy to announce the promotion of Molly Moran to Treasury Management Specialist. The Fifth Annual Happy Trails event, presented by Scheels, will be held at Telulah Park on Saturday, May 30 from 8 a.m. to 1 p.m. Unison Credit Union is holding a drive-thru Shred Fest on Saturday, May 9 from 9:00 a.m. until 11:00 a.m. at our Kaukauna North location at 1000 Hyland Avenue in Kaukauna. Please take note that this is a new location!
Any change or update within your business such as a promotion, new addition, award won, etc. can be included in this section. News must be submitted by the 15th of the month for the following month’s publication. Send to: jamie@heartofthevalleychamber.com
Welcome New Members In Any Event A vacation provides you with some of the greatest memories of your life. As the sole owner of In Any Event Travel, I take the time to listen and understand what you're looking for in your vacation and go the extra mile to ensure you have the personal vacation experience you deserve. Whether you're looking for an all-inclusive getaway to Mexico or the Caribbean or a family escape I can help you plan your vacation - stress free at no extra cost to you. Planning a destination wedding? I have experience coordinating both small and large events in-destination. I’m a proud wife and mother of three and have had the privilege to travel around Mexico and the Caribbean on family vacations, romantic escapes and girlfriend getaways. If you’re looking for a particular vacation experience, chances are that I’ve experienced it first-hand. I hope to have the opportunity to send you on an amazing vacation soon! Chris Terry Phone: 920-205-6131 Website: http://www.inanyeventtravel.com/
5 Things to Look for in Your Next Incredible Mentor Ask the most successful people you know how they got where they are and they'll likely mention at least one mentor who helped them along the way. Whether you're on the giving or receiving end of an investment of time, energy and advice, it's important to see mentoring for what it is: A priceless gift. That's according to Steve Pogorzelski, CEO of Avention, a Concord, Massachusetts-based sales enablement and business information solutions provider. Whether you want to be a good mentor or find one who will help you get to the next level, here's what he says you need to know about the best mentoring relationships.
weak or poor manager," he says.
Many people say they want a mentor, when really they just want attention and strokes, not necessarily the kind of constructive feedback that results in personal and professional growth. "If you look at, for example, the greatest athletes, entrepreneurs, investors, they all eagerly accepted coaching or had great mentors," Pogorzelski says. "To me, those types of people, their curiosity and their self-awareness and their desire to be better drove them to seek people who could help them do that."
And relationship is what keeps a mentor-mentee relationship working. Once it becomes obligatory, the benefit to both individuals quickly dissipates. "Relationships diminish over time because it's a check-the-box corporate exercise," he says.
Pogorzelski says people come into his office and want advice or feedback. "And I'll say, 'I'm going to hurt you. If you really want it, you're gonna get hurt right now. I'm only doing it because it's in your best interest, but you have to be ready to take it,'" he says.
Aligning yourself with someone because of his or her title or for political gain is the worst idea, Pogorzelski says. Don't have a wise person you admire in your life? Start hanging out Good mentors help people grow through frank conversations at industry or incubator events and widen your pool of that may be difficult to have. Mentoring managers, for associations. "I would go to any type of venture capital example, give constructive feedback continually so that no gathering I could," he says. "And I would use the heck out employee should be surprised when it's performance appraisal of LinkedIn and try to garner as many introductions as I could." time. "There's typically a large number of people who are surprised by their appraisals. And to me that's a sign of a 9
Business After Hours: Co-hosted with the De Pere Area Chamber of Commerce A great networking event with lots of new faces from the De Pere area
10 Heart Beat | April 2015
MEMBER SPOTLIGHT
2501 S. ONEIDA STREET SUITE B APPLETON, WISCONSIN 54915 920-626-4721 years, Jaena currently educates and markets to the local community about our in-home care services as Senior Helpers’ Community & Client Relations Coordinator and Director of Marketing. Drake attends school at the University of Wisconsin-Eau Claire. While home from school he fills a special need in the senior community as Operator of Lawn Care Services.
Senior Helpers of the Fox Cities is owned and operated by Nancy and Gene Bortolameolli. Nancy grew up with her parents as a large influence to her chosen career path today. Nancy’s parents, a Baptist minister and a teacher, were very involved in the church ministry, always providing care and comfort to others. Naturally, Nancy aspired to follow in her parents’ footsteps.
This year Senior Helpers of the Fox Cities announced that it has received the Best of Home Care Provider of Choice Award from Home Care Pulse. Awarded to only the top ranking home care providers, based on client satisfaction scores gathered by Home Care Pulse, Senior Helpers of the Fox Cities is now ranked among a select few of home care providers across the country who have proven their ability to provide outstanding care.
The secret of Senior Helpers of the Fox Cities success is the Bortolameolli’s family values: Nancy and Gene are compelled to Nancy and Gene opened their Senior Helpers office in Appleton, serve clients in the same genuine manner as they would their own WI in January of 2010. This gave them the opportunity to pursue family members. a rewarding career in what they have always known and loved: “Serving others is our passion and the need for serving the providing others a better quality of life.
community’s senior population will only be greater in the future. Our family is looking forward to growing our business as the Nancy runs Senior Helpers day to day operations. With a demand for care in the senior population grows. We look forbackground in childcare, Nancy has used her education and experience to transition into the senior care field. She has earned ward to helping our local community and providing education to the designation of a Certified Senior Advisor (CSA), which means family members and businesses, as well.” Nancy works in the best interest of seniors and is committed to ethical business practices. Gene has a strong business background in customer service and management. He is a graduate of Northern Michigan University and Keller Graduate School of Management. Gene runs the financial operations of Senior Helpers. What makes Senior Helpers special, is the whole family’s involvement in operations. The Bortolameolli family includes Nancy and Gene’s children, Jaena and Drake. Jaena is a graduate of the University of Wisconsin -Madison (Bachelor of Science). With her educational background and work experience as a caregiver for a number of
Senior Helpers of the Fox Cities is proud to be a member of the Heart of the Valley Chamber of Commerce. The benefits of HOV have played a huge role not only in networking with the Business Card Exchanges and other networking events, but with business operations by providing the Before, Between and After Business sessions. The Bortolameolli’s have made great contacts through the Chamber. “The staff and members have made us feel welcomed and wanted at the Chamber. We are happy to have a reliable community to support us in this area.” 11
Sherwood Forest Golf Club is a 9 hole public golf course nestled in the hills of Sherwood, Wisconsin. The course is just a short drive from anywhere in the Fox Valley. Sherwood Forest offers a relaxing but challenging round of golf on a beautifully manicured course. http://www.golfsfgc.com/
United Way Fox Cities improves lives by bringing diverse people together to build a stronger, more caring community for everyone. The Fox Cities is a diverse and dynamic community, where people willingly share the responsibility of ensuring a safe and healthy community for all. http://www.unitedwayfoxcities.org/
Waverly Beach, in Menasha, Wisconsin sits on 500 ft. of the beautiful Lake Winnebago. Waverly Beach is the premier place on the lake for lake view dining, an exotic Tiki Bar experience in the summer and a newly remodeled state of the art banquet & wedding venue. http://www.waverlybeach.com/ The Granary Supper Club is a Wisconsin Supper Club featuring an abundant salad bar, great seafood selection, choice steaks, broasted chicken and so much more...too many delicious entrees & sandwiches to list! https://www.facebook.com/thegranarysupperclub/
Ken's Sports has been a family run business for over 40 years. Their friendly, knowledgeable sales and service staff and convenient location, have helped them maintain a reputation as on of Wisconsin's premier power sports dealers. http://www.kenssports.com/
Daily Details Concierge, LLC is the premier errand service located in the Fox Valley serving clients throughout Wisconsin. www.dailydetailsconcierge.com
Heart of the Valley Chamber of Commerce Gift Certificates make the perfect gift for every one. From golf to gas, groceries to lumber, gift certificates can be redeemed at over 100 area businesses. 12 Heart Beat | April 2015
Meet A Member Jordan Hereford Owner Ambassador Bar www.theambassadorbar.com/
Give us a brief description/history of your business….
Q: OK, now the good stuff. What do you like to do for fun?
A spin on classic cocktails with unique and trending beer.
I love to travel, go camping, go to concerts, work out, paint, draw and read up on EVERYTHING. Have you seen my Facebook posts?
We just opened in August so there's not much of a history... yet!
Q: What’s your favorite movie and why? Q: How did you get started in your field? Trick question, there's no such thing as a favorite movie. My dream of chasing Broadway fizzled out so I took up bartending. (I'm kidding) .
Q: Is your desk messy or organized?
I was back in college in the medical field when an opportunity came up to purchase a bar. I know every angle of the business. I was a dishwasher, cook, bouncer, server, bartender and a manager; so I went for it.
Well, my car is my office and if you have seen my car you would know it's a mess.
Q: Who is the one person that helped to make you who you are today?
Packers, duh.
Q: Green Bay Packers or another team?
Q: Where was your best vacation and why? My wife, Amanda and my dog (son) Axel. Your outlook on life changes when you have people who depend on and believe in The El Dorado Casitas in Riviera Maya Mexico. I got married you. there last May. Q: What do you like most about working in the Heart of the Valley area? Most people in the Heart of the Valley are genuine in nature, have good hearts and are hard working around here. I'm happy to call this place my home.
Q: What are the Top 3 items on your bucket list? 1.) Travel the world. 2.) Outrun the ocean. 3.) Open a classical cocktails bar (check!)
Q: What is the worst job you’ve ever had? A desk job.
13
"If regional businesses are interested in growth, I would highly recommend getting involved in the Heart of the Valley Chamber of Commerce. The Chamber is a fantastic local resource and the people there make it easy. There are so many opportunities available, from events, to committees to networking. Get involved and you will see results." -Mike Waters, Nicolet Bank
"The Heart of the Valley Chamber sets itself apart from the other area Chamber of Commerce’s by the staff above and beyond the status quo to help all members. Since joining the Chamber, we’re very proud of earning the Heart of the Valley Chamber “Emerging Enterprise” award in 2013. Also, with the majority of our clients being in the Fox Valley, it’s been great to work the Heart of the Valley Chamber to help other businesses as well as our own. Time is money and having that regional reach with one organization as opposed to having to be in numerous Chambers to get the same reach is a huge advantage. We try to give back and provide value to Chamber members through Lunch and Learns and various teaching opportunities. I recommend the Heart of the Valley Chamber to all my business associates! - Aaron Baer, Baer Performance Marketing
14 Heart Beat | April 2015
101 E. Wisconsin Ave. Kaukauna, WI 54130 920.766.1616. www.heartofthevalleychamber.com