Business, Accounting, Economics torts, contracts, personal property, bailments, and agency. Fall 316-3 Business Law II This course is a continuation of Business Law I. Topics include contracts for the sale of goods, negotiable instruments, secured transactions, creditors’ rights, bankruptcy, partnerships, and corporations. Prerequisite: Busn 315. Spring 320-3 Marketing This course examines the fundamentals of the marketing of goods and services, with an emphasis on marketing management. Most of the course will focus on consumer behavior, product planning, the price system, market segmentation, and promotional activities, including public relations and personal selling. Fall 321-3 Business Management This course examines the principles, procedures, and policies involved in the organization of business enterprises. Special attention is given to the main functional areas of management: planning, organizing, staffing, directing, controlling, and the coordination of these activities. Fall 322-3 Human Resource Management This course approaches human resource management from the dual perspectives of both human resource department personnel and managers from other organizational departments. In addition to the various environmental dimensions that influence organizational decision making, the course examines the human resource functions within the context of equal employment opportunity requirements. The human resource functions addressed in the course include planning and staffing, development, compensation, health and safety, and labor relations. Junior or senior standing. Spring 325-3 Introduction to Hospitality and Tourism This course introduces the basic principles and practices of management and marketing in the hospitality and tourism industries. Emphasis is placed on the significance of the economic and
social importance of these interrelated industries. Topics covered in the course include tourism management, restaurant and lodging management, convention and exposition management, meeting and event management, managed services, hospitality and tourism promotion, and resort and recreation management. Fall 330-3 Sales and Sales Management This course examines the various facets of relationship strategy, personal selling, and the management of an organizational sales force. Major personal selling topics addressed in the course include types of selling, partnership building, communication, prospecting, sales presentation methods, sales closing, and postsale service. Sales force management elements of the course include staffing, training, leading, compensating, motivating, and evaluating the sales force. Prerequisite: Junior or senior standing. Spring 351-3 Financial Management This course focuses on managerial finance and its integration with the overall administration of the firm. Topics include financial statement analysis, working capital management, intermediate and long-term financing, securities valuation, capital budgeting, the cost of capital and capital structure management, and tax management of managerial financial affairs. Prerequisites: Acct 201, either Math 111, or a higher level math course. Junior or senior standing. Fall and spring 370-3 Production/Operations Management This course examines and analyzes the planning, directing, and controlling of activities related to production and manufacturing. Topics include production planning and control, site location, facilities design, work methods measurement and improvement, inventory procurement and management, quality control and assurance, basic industrial processes, and operations decisionmaking. Prerequisite or corequisite: Busn 321. Fall
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