6. Recommendations Based on the findings in the survey these are the recommendations to RL:
Sustain/increase the number of children and teenage listeners. A program like ‘pop dot com’ seems to have high appeal and similar new programs could be developed to sustain this group.
Increase the number of hours of broadcasting in Bhojpuri language. This should include news and educational programs.
Develop educational programs specifically designed for labourers and the uneducated population.
As only 50-60 percent of labourers and the uneducated population have a radio receiver the establishment of new listening centres should be targeted to also this segment. The establishment of listener clubs should be based on analysis that takes into consideration where the need and interest is highest (see table 99, page 53). This will also help to monitor if the programs targeted these communities reach their destination as the communities can provide feedback on the programs.
Provide additional training to the program producers producing the soft issues programs (gender, minority issues, etc.) in order to make these programs more interesting and relevant to the listeners. As an additional/alternative strategy could RL purchase or obtain these programs from outside producers.
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