4.4.2 The unpopular programs At the other end of the popularity scale is Aartha Banijya, which is a program on economics and finance. The survey cannot give any direct answer as to why this program is unpopular, as there in the questionnaire not are questions related to identify why. Aartha Banijya Program on economics and finance Pop dot com Pop song music program Aaina Bhojpuri Bhojpuri songs and information Patriphal Program on income generation and poverty reduction Khet Khaliyaan Agricultural program in Bhojpuri Bhojpuri Karyakram Songs, information, news and letters in Bhojpuri Table 75: Most unpopular six programs of Radio Lumbini. App. 679 respondents.
It draws attention the fact that three of the six most unpopular programs are in Bhojpuri language. What makes them unpopular will be analysed in greater details in the following pages.
Table 76: Aaina Bhojpuri program. 578 respondents.
Listeners’ average perception of Aaina Bhojpuri gives a similar ‘mountain shaped’ outlook to the program as has the average perception outlook of RL’s radio programs, although the program is slightly higher on like very much and lower on like and don’t know. Compared to average, however, it is very unpopular, which also makes the program is at the bottom end of the popularity scale. Now, if we only ask the Bhojpuri community about their opinion about Aaina Bhojpuri, the picture changes completely and we get ‘lightening shaped’ graph instead as illustrated above. A remarkable higher number near the 50 percent that very much like the program and a noticeable reduced number of people who do not know the program. Almost no one who does not like the program. Although unpopular by the majority of RL listeners, we can conclude Aaina Bhojpuri serves its purpose in the Bhojpuri community. Another Bhojpuri program is Khet Khaliyaa, which is a program specially targeted to the farmers.
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