SMS Prices - One Important Factor to Consider When Choosing a Service Provider
Choosing a SMS gateway provider is not easy and there are few things that you need to ask before hiring their services. A SMS gateway service provider is a business organization that provides SMS services and is not a mobile network operator. It actually works as the link between a mobile network operator and users. An agreement is signed between the SMS gateway provider and one or more network operators so that messages can be sent and exchanged via their network and an interface is provided by the operator to send and receive messages by users. While some interfaces are simple and easy to use, other can be complicated with loads of features. The few questions that you should ask before hiring their services are: •
Cost of sending 1 message: SMS prices in India differs and hence, make sure of asking the rates, the SMS gateway is offering per text message. SMS prices in India and elsewhere that are offered by the providers are usually of two types. You can either purchase credits and sending texts will cost you one or more credits, depending on the country you are sending the message to. Another is message based and you need to buy SMSs. Suppose you purchase 15 messages, no matter which country you have to send the messages to, you can send 15 messages.
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Enquire about hidden costs: There are a few providers who do not clearly mention all the charges and fees that they charge. They make it look cheaper to attract more customers. Make sure of asking all the details.
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Minimum purchase/ minimum usage requirements: There are a few service providers that have a minimum requirement and you might be required to purchase 1000 credits. If you are not sure whether your SMS campaign will be a success, go for the ones that do not have such requirements.
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