Best Global Brands 2010

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BEST GLOBAL BRANDS 200100 / 37

Which saw bigger gains: the brand value of the top 100 Best Global Brands or the world GDP? 115.74 121.72

2010

137.84

113.14 117.20 132.28

2009

116.88 122.82

2008

133.08

116.30 116.94 129.21

2007

113.13 110.36

2006

122.82

109.84 105.75

2005

116.86

106.95 100.83 111.83

2004

103.63

The growth of the top 100 Best Global Brands exceeded the long-term growth of advanced economies by 35 percent, but saw slower gains than the world GDP as a whole.

98.55

2003

106.60

Advanced Economies GDP Best Global Brands 101.70

World GDP

98.01

2002

102.90

2001

100

This chart looks at the combined brand values of the top 100 Best Global Brands from 2001 to 2010 and compares them to the International Monetary Fund’s (IMF) GDP data for the world and advanced economies from 2001 to 2010. It indexes the 2001 starting value of each to 100, so that the growth rates can be compared.


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