2013 EVENT REPORT
www.interbike.com
INTERBIKE ATTENDANCE Four Years of Overall Attendance at Interbike
2010
24,700
2011
23,900
2012
25,600
2013
26,400* *Includes consumer attendance
Addition of Consumer Day Shifts Traffic Patterns
As expected, the addition of a consumer day on the last day of the show created a shift in attendance patterns, with retailers flooding the first and second day of the show in an effort to wrap up their business and depart prior to the arrival of consumers:
“I invited some of my best customers. We had a nice dinner together the night before and breakfast the day of the show and then I escorted them to the show and we met several times during the day. They were thrilled and even helped out as extra buyers for my store. It was a wonderful experience and the good will produced was priceless even among the customers who I invited and couldn’t make it.” - Chris Haunold - Idaho Mountain Touring, Boise, Idaho
Daily Interbike Attendance
DAY 1
2012
88%
2013
DAY 2
89%
86%
2012 2013
DAY 3
2012 2013
1% increase
88%
2% increase
53% 52%
1% decrease page | 7