2013 EVENT REPORT WE’RE NOT JUST AN INDUSTRY, WE’RE A COMMUNITY. Thank you for making Interbike the central hub of our bicycling community, a place where manufacturers, retailers, dealers, media and more from all over the globe annually unite to conduct the business of cycling. Thanks to loyal supporters and cycling enthusiasts like you, Interbike proves year after year that we are a community, and so much more than just your average tradeshow. This year, we worked hard to emphasize a community experience that brought us together not only over the business of cycling, but also over group rides to benefit our Veterans, live demonstrations, entertainment, actionpacked races, networking lounges, continuing education and best practices, relationship-building opportunities and, perhaps among the most impactful, we all came together to raise funds and support the part of our community affected by the 2013 Colorado Floods. Our new home at the Mandalay Bay Convention Center afforded us the room to accommodate our ever expanding community, and resulted in the largest Interbike ever staged. Like every growing community, we also tried a number of new features and experiences – the Paddock at Interbike, Interbike by Invitation, the Industry Party, a VIP Program, and new/expanded neighborhoods to reflect the growing subcultures within our industry. As with any new experience, some blew it out of the park the first time around and some need to be adjusted. What we did learn was this – we’ll continue to try new things and deliver what we think will excite and rally our community. The contents of this Event Report will provide specific numbers detailing show outcomes, but overall Interbike 2013 successfully brought together the largest gathering of the bicycling community in North America. Thank you for coming together to show that we’re not just an industry, we’re a community.
www.interbike.com
5
ATTENDANCE
11
RETAILER STATISTICS
17
SURVEY RESULTS
18
SPECIAL EVENTS OVERVIEW
19
MOBILE APP
20
INTERBIKE.COM
21
SOCIAL MEDIA
22
INTERBIKE TV
24
MEDIA RELATIONS
26
ADVOCACY
“We had an amazing show this year at Interbike. We are defining a new innovative category, building a brand and Interbike is a must attend event. We will be back next year with a bigger footprint to support our growing company.”
- Scott Montgomery - CEO, Club Ride
- The Interbike Team
page | 3