Interbike 2011 Event Guide
Official 2011 show guide and bicycle industry directory. Interbike is the largest gathering and trade show of the bicycle industry in the Western Hemisphere. Interbike Internatrional Bicycle Expo - Sept 14-16, 2011 Las Vegas, Nevada Interbike OutDoor Demo - Sept 12-13, 2011 Boulder City, Nevada
WELCOME TO THE SHOW CONTENTS FEATURES: 3 30 Welcome Letter Best In Show Discover the latest trends and hot products from the editors and staff of leading bicycle publications. Mountain Bike - Bike magazine Urban - Bicycle Times Road - Road Bike Action BMX - Transworld Business Electric - LEVA THE RIGHT TIME AND THE RIGHT PLACE... TO BRING THE BICYCLE BUSINESS TOGETHER. hen Interbike launched in 1982, our founders' vision was to provide an independent platform for product choice, education and networking opportunities designed to help bicycle dealers be more successful. At the time, the dates of the show were revolutionary. Yet while much has changed in our industry since then, Interbike's core mission has remained steadfast, and the timing of the show is still aimed at serving the needs of the independent bicycle retailer. We are proud to welcome you to the 30th edition of Interbike. This year we celebrate 30 years of coming together as an industry. We celebrate choice. We celebrate independence. Interbike is the bicycle industry, and you are the Interbike Nation. W EVENT INFO: 6 8 Show Info and Sponsors Schedule of Events at Interbike From the City Style Urban Fashion Show to the Circulus velodrome, you won't want to miss anything. 8 Featured Areas of the Show Floor Pat Hus Managing Director Andy Tompkins V.P. Show Director Learn all about the areas on the show floor. New dining options at the Caf� and Pub, places where you can sit down to catch up on emails, have a quick meeting or relax. Don't miss the Launchpad, Women's Lounge and Urban Yard to see new products and trends. 12 OutDoor Demo Test the latest bikes, try-out new gear and check out accessories at the world's largest outdoor bicycle demo event, all on the epic trails and roads of Bootleg Canyon. 16 Floorplan This is what it's all about. The booths, the lounges and all the different areas on the two floors of the show can be found on this roadmap to the expo. 20 Interbike University Open to all show attendees, Interbike University features education in more subjects than ever before. Browse the schedule to find courses taught by leading experts in their fields such as the NDBA, Dan Empfield, Chris Kegel, Jay Townley and Brett Fleming, among many others. Manufacturer technical clinics will help you keep up with the ever evolving technology of bicycles. 42 Product Preview Take a sneak peak at some of the products and brands you will want to see at Interbike. 50 Health+Fitness Business Expo HFB is the place to see top fitness brands and innovations on display. Read all about this show-within-ashow, located right on the street level of Interbike. 58 Exhibitor Listings Full contact information for Interbike exhibitors � a valuable year-round directory of the best brands in the industry. 3 SHOW STAFF Senior Vice President, Sports Group Darrell Denny email@example.com Pat Hus firstname.lastname@example.org Andy Tompkins email@example.com Andria Klinger firstname.lastname@example.org Brian McKavic email@example.com Rich Kelly firstname.lastname@example.org Elayna Caldwell email@example.com Margie Lelvis firstname.lastname@example.org Jennie Brewton email@example.com Manny Lemus firstname.lastname@example.org Anne Hovas email@example.com Alicia Keith firstname.lastname@example.org Cindy Sample email@example.com Managing Director V.P. Nielsen Sports Group, Interbike National Sales Manager Senior Account Executive Brand & Communications Director Marketing Director Sr. Digital Marketing Manager Senior Art Director Order Entry Manager Order Entry Directors of Operations Operations Managers Erin O'Donnell firstname.lastname@example.org Megan Lara email@example.com Sarah Haug firstname.lastname@example.org Lisha Baer email@example.com Operations Coordinators Kristen Novick firstname.lastname@example.org Lindsay Jennings email@example.com Jamie Kelley firstname.lastname@example.org Catherine Hughes email@example.com President, Nielsen Expositions, David Loechner Senior Vice President, Human Resources, Michael Alicea Senior Vice President, Business Development, Darrell Denny Vice President, Finance, Denise Bashem Vice President,operations, Lori Jenks Vice President, Digital, Teresa Reilly Vice President, Manufacturing & Marketing, Joanne Wheatley Interbike Event Guide is published by Nielsen Expositions. Editorial Offices, 31910 Del Obispo, Suite 200, San Juan Capistrano, 92675, Phone: 949-226-5700 Interbike� is a trademark owned exclusively by Nielsen Business Media. All rights reserved. c 2011 Nielsen Business Media. All rights reserved. Printed by Creel Printing. 4 INTERBIKE EVENT GUIDE 2011 . . SHOW INFO You must have a badge, badgeholder and wristband prior to going to the Demo. EXHIBITOR REGISTRATION OUTDOOR DEMO SHOW HOURS Monday, September 12: Tuesday, September 13: 9:00 a.m. � 5:00 p.m. 8:00 a.m. � 5:00 p.m. Sands Street Level Lobby Sunday, September 11: Noon � 6:00 p.m. Monday, September 12: 7:00 a.m. � 6:00 p.m. Tuesday, September 13: 6:30 a.m. � 7:00 p.m. Wednesday, September 14: 7:00 a.m. � 6:00 p.m. Thursday, September 15: 8:00 a.m. � 6:00 p.m. Friday, September 16; 8:00 a.m. � 4:00 p.m. ATTENDEE REGISTRATION INTERBIKE AND HEALTH + FITNESS BUSINESS SHOW HOURS Wednesday, September 14: 8:00 a.m. � 6:00 p.m. (Street Level Only) Wednesday, September 14: 9:00 a.m. � 6:00 p.m. (Upper Level) Sands Street Level Lobby Monday, September 12: 7:00 a.m. � 5:00 p.m. Tuesday, September 13: 6:30 a.m. � 6:00 p.m. Wednesday, September 14: 7:30 a.m. � 6:00 p.m. Thursday, September 15: 8:00 a.m. � 6:00 p.m. Friday, September 16: 8:00 a.m. � 4:00 p.m. Thursday, September 15: 9:00 a.m. � 6:00 p.m. Friday, September 16: 9:00 a.m. � 4:00 p.m. Early Access Hours: 8:00 � 9:00 a.m. Thursday & Friday (by appointment only) WORKING MEDIA Working Media must register in the Press Room, Sands 301 or at the Media Registration Counter. For media information on-site phone: 817/929-8123. EARLY ACCESS HOURS 8:00 � 9:00 a.m. Thursday & Friday Early access hours allow for morning private meetings and appointments between retailers and exhibitors. To take advantage of this service, you must have an Early Access Pass, from an exhibitor, to enter the expo hall between 8:00 � 9:00 a.m. For security purposes, no early entry will be allowed without a pass. BIKE LOCK UP Sands Meeting Room 101 (This is not an overnight lock-up) Wednesday, September 14: 7:00 a.m. � 6:00 p.m. Thursday, September 15: 7:00 a.m. � 6:00 p.m. Friday, September 16: 7:00 a.m. � 6:00 p.m. THANKS TO OUR INTERBIKE SPONSORS AS OF PRESSTIME THANKS TO OUR OUTDOOR DEMO SPONSORS AS OF PRESSTIME 6 INTERBIKE EVENT GUIDE 2011 IKE INTERB 2011 9 910 OTH #1 BO EVENTS Wednesday night of Interbike. This UCIsanctioned event features some of the world's top pro racers and the competitive industry cup race pitting manufacturer and retailer employees against one another. Shuttles to and from the Sands Expo courtesy of Interbike. LEVA BREAKFAST Sands 402 Friday, September 16 � 7:30 a.m. The Light Electric Vehicle Association (LEVA) represents the strategic interests of light electric vehicle retailers, dealers, distributors, manufacturers and suppliers to promote the development, sale, and use of LEVs worldwide. Join LEVA for breakfast to learn more. Advance reservations can be made by emailing firstname.lastname@example.org. INTERBIKE INDUSTRY PARTY & 30TH ANNIVERSARY CELEBRATION Tuesday, September 13th � 9:00 � 11:00 p.m. Come celebrate Interbike's 30th birthday at the Lavo nightclub and lounge at the Palazzo hotel. Any Ultimat vodka beverage will be complimentary from 9:00 � 11:00 p.m. All you need to bring is your Interbike badge. MOUNTAIN BIKE HALL OF FAME INDUCTION CEREMONY Sands 206-207 Wednesday, September 14 � 6:00 p.m. Amidst the glitter and glamour of Vegas, the Mountain Bike Hall of Fame is hosting a down-to-earth, throw-back-to-the-roots-ofthe-sport event honoring this year's inductees. With more than a hundred inductees over the years, expect to see lots of mountain bike legends in attendance. Details: www.mtnbikehalloffame.com THULE UNLOCK CHALLENGE Find the Unlock Challenge locations on Interbike floor plans throughout the show and on the back of the tickets. Pick up your scratcher ticket in Registration. Thule Scratch, Match and Win Contest Thule is giving you more ways to win big in Vegas. Match the code you receive on the scratch card you'll receive at registration to the code found on one of five Thule displays around the show. If the codes match, you win the bike and rack found at that location. Scratch, Match and Win! INTERBIKE CITY STYLE FASHION SHOW Street Level, Urban Yard Wednesday, September 14 and Thursday, September 15 � 2:00 p.m. Join us for the 4th Annual Interbike Fashion Show: City Style. Be inspired by the latest designs in cycling apparel, accessories and city bikes that will be showcased at Interbike. Make sure to catch one of the two showings, head to the street level Urban Yard, grab a beer at the pub and see the latest in urban commuter apparel, bikes and accessories. IMBA INDUSTRY BREAKFAST Sands 106-107 Thursday September 15 � Doors open 7:00 a.m., presentation 7:30 � 8:30 a.m. Join the International Mountain Bicycling Association for the annual industry breakfast at Interbike with exciting highlights and speakers from IMBA's trail building and advocacy work worldwide. All Interbike attendees are welcome, space available. Coffee and breakfast will be served. Arrive tired, leave inspired! FEATURED AREAS OF INTERBIKE: LAUNCH PAD Street Level � Adjacent to Registration Launch Pad is Interbike's new product showcase. Come and see the latest products that will add to your bottom line. YOGA AT INTERBIKE WITH DIANE LEES Health+Fitness Business Demo Area Thursday, September 15 and Friday, September 16 � 8:00 a.m. OIWC LEADERSHIP AWARDS OIWC AWARDS PRESENTATION AND HAPPY HOUR OIWC Women's Lounge Booth# 2259 Thursday, September 15 � 5:00 p.m. All show attendees and OIWC members are invited to an Awards Presentation to recognize two women in the bike industry who have paved the way for others (Pioneering Woman Award), or have shown strong potential for future leadership (First Ascent Award). This event also includes time before and after the presentation for networking, appetizers and drinks. THE PDW/PAVED PRO-AM CLASSIC AT THE CIRCULUS Street Level Wednesday, September 14 and Thursday, September 15 Quite possibly the first annual celebrity micro-velodrome pursuit world championships, featuring stars and others. For competitive and events and open riding opportunities go to: www.interbike.com/circulus. URBAN YARD Street and Upper Level The Urban Yard has two locations in 2011. Hit the upstairs yard to check out the latest in urban bike products, fill your bags with magazines, watch the Chrome DJ spin or grab a drink. You'll also want to check out the street level yard, dominated by a large events area and serving as the ultimate "everything at your fingertips" urban cycling experience. Grab a beer at The Pub, a brat at The Caf�, check out "City Style", the Interbike Fashion Show on Day One and Day Two at 2:00 p.m., access free WiFi, watch a live art installation by ARTCRANK artists or just kick back and relax with friends and enjoy the yard sounds with our resident DJ. SINCLAIR IMPORTS 12TH ANNUAL LAS VEGAS PARTY CROSS VEGAS Desert Breeze Soccer Complex Wednesday, September 14 � 7:00 p.m. The International cyclo-cross season begins in Las Vegas again this year at the incredibly popular CrossVegas on XS Nightclub in the Encore Thursday, September 15 � 9:00 p.m. � 1:00 a.m. Interested retailers should stop by the Sinclair booth #15045 and 15051 or contact Interbike to pick up a VIP pass. Anyone with a VIP pass will have the $50 entrace fee to XS waived. 8 INTERBIKE EVENT GUIDE 2011 FEATURED AREAS OIWC LEADERSHIP AWARDS OIWC WOMEN'S LOUNGE Booth #2259 Interbike and the Outdoor Industry Women's Coalition (OIWC) are providing all attendees with a comfortable, easily accessible networking area where they can meet and relax, check out the latest in women's products, mingle with the industry's influential female leaders and attend the OIWC featured events. THE UNIVERSAL SPORTS MEDIA CENTER AT INTERBIKE Booth # 13124 The Universal Sports Media Center at Interbike is the on floor press room for working media and is the focus for media happenings and events live from the show floor. Watch broadcasts and interviews with manufacturers, athletes, celebrities and advocates being taped and broadcast in the Interbike studio. THE CIRCULUS VELODROME PRESENTED BY PORTLAND DESIGN WORKS, INTERBIKE AND PAVED MAGAZINE Street Level Portland Design Works' Circulus, a 132 foot circumference, 45-degree wooden minivelodrome celebrates urban, fixed and track bike culture. Circulus makes for short, fast and fun laps. Look for competitive events and open riding opportunities at: www.interbike.com/circulus. TRI-ZONE LOUNGE MYCYCLINGEVENT NETWORKING LOUNGE PRESENTED BY RALEIGH Across from Raleigh Booth #10122 Relax during a busy day on the cozy couches, or get some work done with the complimentary WiFi. Street Level Hosted by Lava Magazine and Triathlon America, this will be the gathering place for triathlon advocates, athletes, retailers and brands, highlighting new product and hosting tri-specific education, athlete signings and guest speakers. THE PUB Street Level, next to Urban Yard Need to have a quick meeting, grab a bite to eat or just sit down and unwind? Head over to The Pub for a brat, pizza, burger and cold refreshments. THE CAFE Street Level The Caf� is a great place to relax and enjoy your lunch or quick break. The Caf�'s menu includes; a salad bar, sandwiches, pasta station, baked potato bar, sushi and Asian selections. Find all the events and exciting show areas on Interbike's Mobile App. DOWNLOAD NOW AT WWW.INTERBIKE.COM/MOBILE 10 INTERBIKE EVENT GUIDE 2011 FEATURED AREAS DEMO AREA Street Level Take the latest bicycle, uni-cycle or tricycle for a test ride. Chose a bike and head over to the Demo area to give it a spin. Retailers must be accompanied by an exhibitor and all participants must wear a helmet, sign a waiver and get a wrist band. distributors, manufacturers and suppliers to promote the development, sale, and use of LEVs worldwide. FOOD SPECIALS AT LAVO TAO and LAVO will offer a $38 (beverages, tax and gratuity additional) per person prefixed menu from 5:00 � 7:00 p.m. nightly (pending venue buyouts for private special events) from Tuesday, September 13 � Friday, September 16, 2011. LAVO to offer complimentary admission to Interbike attendees/exhibitors with a show badge, additionally, on Wednesday, September 14, and Friday, September 16, 2011. TAO to offer complimentary admission to Interbike attendees/exhibitors with a show badge on Thursday, September 15, 2011 And of course the kick-off party on Tuesday, September 13. JOB CENTER AT INTERBIKE, POWERED BY MALAKYE.COM Booth # 19006 Interbike will be hosting a new Job Center, powered by Malakye.com. The Job Center will provide an interactive listing of jobs as well as use social media tools to get the word out about these job opportunities. Malakye staff will be on-site at the Job Center throughout the show to assist companies and people looking for opportunities. LEVA EBIKE TEST TRACK Upgraded and expanded for 2011, the electric bike test track will again be hosted by the Light Electric Vehicle Association (LEVA). The new track on the street level of the show will have more room for attendees to try out the latest offerings from manufacturers. Exhibitors will be able to help attendees learn about their product line while experiencing firsthand the excitement of riding an electric bike in a safe and convenient location. The Light Electric Vehicle Association (LEVA) represents the strategic interests of light electric vehicle retailers, dealers, IPAD CONCIERGE Got Questions? Ask one of our iHelp people located throughout the Interbike show. Equipped with iPads and the Interbike Mobile App, we will help you navigate the show floor easily, and provide information on seminars, tech clinics, special events, lounges and other exciting features of the show. GREEN STEPS AT INTERBIKE Interbike badges are printed on recycled paper with soy-ink, one Green Step closer to a more sustainable event. Find out more about our Green Steps Program at interbike.com. Don't forget to recycle your badge after the show in the special recycling containers in the lobby. F REVENIO CARBON 3.O A race inspired stiff tapered head tube and an all carbon fork make for controlled precise steering and cornering. And a Raleigh-exclusive Direct Connect carbon layup engineered with our RE2P geometry produces a ride that is stiff, lively and compliant while tipping the scales at a mere 980g. By combining this technology with the body stress-reducing RE2P geometry we have created the ultimate endurance road bike. RAL EIGHUSA.COM The New Carbon Revenio road bikes are the ultimate blend of technology, performance and design. To create the perfect endurance road bike we combined the attributes of our high end race bikes and our proven RE2P (Relaxed Ergonomic Effective Position) geometry that places the rider in the optimal riding position for endurance and performance. Shorter Toptube Reduces The Reach Necessary To Achieve Proper Extension And Balance Over The Bike Taller Headtube Allows For More Upright Positioning Tapered Headtube Monocoque Carbon Fork Carbon Dropouts Carbon Dropouts Internal Cable Routing Longer Chainstays For Predictable Cornering Lower Bottom Bracket Reduces Center Of Gravity For Enhanced Stability And Improved Handling INTERBIKE EVENT GUIDE 2011 11 OUTDOOR DEMO BOOTLEG CANYON, BOULDER CITY, NEVADA Monday, September 12: 9:00 a.m. - 5:00 p.m. Tuesday, September 13: 8:00 a.m. - 5:00 p.m. Test the latest bikes, try-out new gear and check out awesome accessories at the world's largest two day outdoor bicyFEATURES: cle demo event. Shuttle up to the downhill 150+ Exhibiting Brands Extensive Trail Network course, ride the Tour de Lake Mead with 400 Professionally built BMX track of your industry peers, or tackle an XC loop Car-free Road Loop Downhill-specific trail on Bootleg Canyon's world class trail sysE-Bike Test Track tem. Bootleg Canyon is home to one of IMBA's "Epic Rides." Bootleg Canyon is the center of product testing for cycling and outdoor products, and everything on two wheels. ODD SHUTTLE SCHEDULE: Monday September 12th: Sands to Demo: Service every half hour from 8:30 a.m. - 2:30 p.m. REGISTRATION You must have your badge, badge holder and sign a waiver prior to boarding the shuttles. When you arrive at Bootleg Canyon, you don't need to check in again � you are all set to enter the demo and start riding! Complementary bag check is available at the entrance to the demo. Demo to Sands: Service every half hour from 2:00 - 5:30 p.m. Tuesday September 13th: Sands to Demo: Service every half hour from 7:30 a.m. - 2:30 p.m. Demo to Sands: Service every half hour from 9:00 a.m. - 5:30 p.m. WHAT TO PACK: show badge, photo ID, business cards, helmet, cycling shoes, hat, sunscreen, water. FEATURED AREAS AT ODD: THE OASIS Cool down in the shade of our spacious tent equipped with misters. The Oasis is a great place to sit and eat lunch or just relax and recharge before your next test ride. EVENTS HAMMERFEST HAPPY HOUR September 12 � 4:00 p.m. Finish off Outdoor Demo at the Hammerfest Happy Hour sponsored by Shimano. Enjoy complimentary cold beer and drinks, music, games, and fun. THE FEED ZONE Looking for lunch or need to refuel between test rides? Try out our newly expanded food selections from a variety of gourmet food trucks. TOUR DE LAKE MEAD September 13th 8:00 a.m. sharp! Shuttles depart from the Sands at 6:30 a.m. Join us on the annual Tour de Lake Mead. The 26 mile tour begins at Outdoor Demo and winds through scenic Lake Mead National Park. Before the Tour grab some breakfast sponsored by The National Multiple Sclerosis Society. Bring your own bike, or arrange to borrow one from your favorite Demo exhibitor. If you plan on borrowing a bike and are attending the demo on Monday, try to secure your demo bike that day. You must have a wristband showing that you have signed a waiver, in order to participate in the ride. PARK TOOL COOLING STATION Park Tool knows that people in the desert like drinking ice cold water. That's why, in addition to bringing a full compliment of tools for OutDoor Demo test riders in need, they rent a refrigerator truck to hand out over 7,000 bottles of refreshingly cold AquaFina water each year. Come to Park for sunscreen, handi-wipes and a shaded rest area. At the end of the day stop by on your way to the shuttle. Find the Park Tool Oasis between the shuttle stop and the registration area. COMPLIMENTARY COFFEE, ICE CREAM AND BEER AT OUTDOOR DEMO: Grab a cup of morning coffee at the registration tent, cool down with an ice cream or Popsicle in the afternoon and enjoy a beer at the Hammerfest happy hour or on the shuttle back to the Sands. 12 INTERBIKE EVENT GUIDE 2011 13 OUTDOOR DEMO KEY TRAIL HEAD DH DOWNHILL TRAIL XC CROSS-COUNTRY TRAIL trail 1 trail 2 trail 3 ROAD LOOP RL DOWNHILL DROP-OFF BMX BMX TRACK EB E -BIKE TEST TRACK S R SHUTTLE DROP REGISTRATION FIREROAD EXPO AREA Exhibitor Parking FOOD Tuning Tent EB DH SHUTTLE PICKUP DRINKING WATER Attendee Parking TRAIL ACCESS Cooling Station Interbike Oasis EXPO AREA HYDRATION STATION EXPO AREA HAMMERFEST EXPO AREA Service Course Provided by: VETERANS M L ORIA EM TOUR DE LAKE MEAD Starts @ 8:00 a.m. Tuesday, September 12 BREAKFAST Provided by: MS Society LIST OF OUTDOOR DEMO EXHIBITORS 5.1 Adidas Eyewear Advanced Sports Inc Allsport Dynamics Bell/Blackburn BH Bikes and Pivot Cycles BionX International Corporation/BionX Blip Seats BMC Brompton Bicycle Ltd BTI/Bicycle Technologies International Camelbak Campagnolo SRL Cateye Company Ltd Chris King Precision Components Co-Motion Cycles CONTOUR Cooltac International Crank Brothers Creanovative Inc Currie Technologies Cycle Aware Cytosport Inc Dahon North America Devinci/Biknd DT Swiss Inc Elete Electrolytes Elka Suspension ElliptiGO Ellsworth Handcrafted Bicycles Inc Fallbrook Technologies Feedback Sports/Squirt Lube Felt Racing, LLC. Fi' ZI:k Focus Bicycles USA Formula Srl Fox Racing Shox FRS Healthy Energy Full Speed Ahead Funn MTB Giant Bicycle Haro Bicycle Corp Impact Canopies USA Intense Cycles Inc International Mountain Bicycling Association J & B Importers Inc Jamis Bikes Kali Protectives Kenda USA KHS/Free Agent Bicycles Kore Components Inc KS Leatt Corporation Legacy E-Ride Lezyne Litespeed And Quintana Roo Look Cycle USA Marin Bikes Marzocchi Suspension Mavic,Inc. Moots Motorex USA NEILPRYDE Novatec USA Nuun & Company Park Tool Co. Pearl Izumi Polar Electro Power Bar Prologo Protec Raleigh America Raw Revolution Redline Bicycles Reynolds Cycle Technology Ltd Ridekick Ridley Rocky Mountain Bicycles (Procycle Group Inc.) Rotor Bike Components Save Our Soles Salsa Cycles Santa Cruz Bicycles Serfas Sponsor Shimano American Corporation Sinclair Imports/Stevens/Argon18 SKS Germany Smith Optics Specialized Bicycle Components Speedplay Inc SRAM Corporation Surly Bikes The Soze Group Trek Bicycles TRP Urbane Innovations Velo Enterprise Co Ltd VP Components Co Ltd White Lightning Co. WTB Inc X-Fusion Xpedo Yurbuds 14 INTERBIKE EVENT GUIDE 2011 FLOORPLAN SEPTEMBER 14-16, 2011 SANDS EXPO & CONVENTION CENTER UPPER LEVEL-HALLS A-C STREET LEVEL-HALL G STREET LEVEL HALL G E-Track Demo 36046 36048 35047 35049 36064 38077 38079 38081 38083 38085 38087 38089 38093 38095 38097 38099 38101 38101 38076 38078 38080 38082 38084 38086 37077 37079 37081 37083 38091 38092 38094 38096 38098 3709137093 37095 37097 37099 38100 38102 38104 38106 38108 37101 37103 37105 37107 37109 37085 37082 36077 36066 35077 35078 37096 36091 36097 37100 37104 37106 37108 36101 36103 36105 36107 36109 36090 360923609436096 36098 36100 35101 36102 36106 35103 35107 35053 35059 35065 35064 35066 35068 34065 34067 34069 35083 35091 35093 35095 35099 35080 35092 35094 35096 35098 35100 35102 35104 350843508635088 35090 34097 34077 34081 34085 34089 34091 34076 3408034082 34086 34088 33077 3308133083 33085 TAIWAN PAVILION 34064 34066 34068 Interbike Cafe 33065 33067 33069 33087 33091 UP TO RESTROOMS UP TO RESTROOMS UP TO RESTROOMS UP TO RESTROOMS 33064 33066 33068 32065 33090 32077 32083 32089 The Pub WOMEN MEN MEN WOMEN 32067 32064 32066 32068 31009 31011 31013 31015 31017 31031 31033 Rep Lounge 31065 ESCALATORS TO UPPER LEVEL ESCALATORS 31069 31077 30079 31087 31091 31008 31010 31012 31014 31016 30009 30011 30013 30015 30017 31030 31032 30031 30033 30037 30067 30077 30083 30089 31089 ESCALATORS TO UPPER LEVEL 30093 30095 Tri-Zone 30076 300803008230084 3008630088 29077 29079 300943009630098 30100 30102 30104 29095 29097 29081 29085 29087 29089 29099 29103 29105 Urban Yard Fashion Show 29076 29078 29080 29082 28077 28079 28081 29084 29088 29094 29098 29100 29102 29104 28095 28097 28099 28101 28103 28105 28107 28083 28087 28089 Launch Pad PRESS ROOM MR301 NBDA RETAILER LOUNGE MR302 MR303 MR304 M MR304 MR305 Registration TECH CLINICS MR106 MEETING ROOM 207 MEETING ROOM 206 TO MEETING ROOMS 401 TO 404 WOMEN MEN SHOW OFFICE MR105 SECURITY MR104 MEETING ROOM 205 MEETING ROOM 204 MEETING ROOM 203 WOMEN BUS CENTER SERVICE DESK BIKE LOCK-UP MR101 MEETING ROOM 202 MEETING ROOM 201 STREET LEVEL FIRST AID COFFEE THE PUB ESCALATOR ATM PHONES WI-FI ZONE 17 TA XI PIC K-U P MEN DR OP OF F Ph o ne s Ph o ne s ATM ESCALATORS TO UPPER LEVEL Es c ala to rs TO SHUTTLES CELL & COMPUTER CHARGING STATION HOTEL/TRAVEL INFO SHOW AREAS & LOUNGES SPONSORS FEATURED NEW EXHIBITOR FLOORPLAN SEPTEMBER 14-16, 2011 SANDS EXPO & CONVENTION CENTER UPPER LEVEL-HALLS A-C STREET LEVEL-HALL G UPPER LEVEL HALLS A-C 2154 2155 3154 3155 4155 4151 5150 5155 24155 13151 14148 25154 26151 1148 1146 1144 1142 1140 1149 2149 2145 3149 4149 5148 5149 7148 6147 7146 7144 7149 8148 8149 9149 10147 11146 11147 12146 12144 12149 13149 14147 14149 16149 17148 16147 17146 16145 17144 17149 18148 17147 18146 17145 18144 18149 19148 18145 19144 18143 19142 19149 20148 19147 20146 19145 20144 20142 19143 20140 20149 20147 21146 20145 20143 20141 21144 22142 21143 22140 24149 25148 21147 22147 23147 24147 25146 25147 26143 1143 1139 2138 2143 3138 2137 3136 3142 3143 4138 4136 4143 5143 6143 7142 7143 8143 9143 10143 11142 11143 12142 12143 13143 14143 16143 17142 17143 18142 18141 19140 22141 23141 CHINA PAVILION 11139 12138 24141 24137 25141 26137 1136 1135 1133 2132 2130 1129 1126 2126 6137 4135 6120a 14135 8135 9135 10135 11135 12134 2135 3134 3135 3133 4132 12135 13135 14131 16131 17131 18131 20131 22135 23135 24133 25133 26133 6133 7133 Media Center 2129 3128 3129 4127 6127 7127 10122 MyCycling Lounge Event Lounge Presented by 22129 22125 23131 24129 23125 23123 24122 26129 26127 25125 24125 1122 1123 2122 13124 13123 13122 14123 16123 17123 19123 20118 19117 20123 22119 20015 20117 22120 2121 3121 4121 5121 6120 6121 7121 8121 12119 13119 13115 14119 14115 15115 16115 17115 18115 20116 21115 23121 24120 23119 24116 23115 24114 23113 24112 24119 25121 3115 MEN 4115 5115 6115 7115 7111 9115 10114 12115 26115 24115 25113 26109 2111 3109 2107 2105 3104 2104 1102 1103 2102 2103 3102 3100 2099 3103 4100 3099 4098 4096 4094 1097 2096 1095 2091 1091 1088 2088 2090 2089 3088 3087 2085 3084 3085 4084 2095 3094 3092 3095 4092 3091 4090 4088 4104 5113 4109 5111 6109 7109 8109 9109 9105 10106 10109 12109 13110 13109 13105 15109 15107 16108 17108 17109 18109 19109 20107 22109 23109 24108 24109 25107 25103 26107 1104 4103 5102 5103 6103 10,000 AISLE 13103 14102 14103 15102 1,000 AISLE 1100 9100 7099 8098 7097 8099 8097 9096 8095 9094 9092 8091 ITALIAN PAVILION 14098 15098 15096 14095 15094 15099 16098 15097 16096 15095 16094 1101 2100 16101 17097 16095 17093 20101 20,000 AISLE 5,000 AISLE 21099 21097 22096 23101 24098 24101 25100 25,000 AISLE 7103 8102 8103 11103 12103 14104 14105 18105 19105 17103 23105 24102 24103 15105 16104 15103 22098 1096 4097 5097 6097 11095 12095 13097 14096 22095 23095 24094 BMX Lounge BMZ ZONE 26095 25085 24097 25096 24095 25094 24093 24090 7095 8094 7093 7091 8090 14094 13091 20095 21093 22092 22090 22088 1092 4091 5091 15091 14089 15088 16088 25090 6091 7090 7087 11089 8085 9084 13089 14088 21087 22086 25089 23087 24086 24087 25086 24085 25084 MEN WOMEN 16087 4085 5085 6085 7085 8084 17087 ESCALATORS TO STREET LEVEL URBAN YARD ESCALATORS 11081 10079 13079 15,000 AISLE ESCALATORS TO STREET LEVEL 11085 12085 13085 14084 14085 15085 16084 20085 21085 22084 22085 MEN WOMEN 23085 24084 16081 2079 3078 3079 4079 5079 6079 7078 7079 22079 23078 WOMEN'S LOUNGE 15079 16080 23079 24079 25077 26075 1062 1058 1054 1052 1042 1038 1035 1034 12037 2033 IMBA Women 19047 16037 22039 17037 18035 19037 24039 5033 4031 7033 10033 8032 9032 BICYCLING MAGAZINE 11035 11031 12030 19038 20038 20036 12035 15031 12029 13027 16029 17027 13025 18025 15021 16021 17021 18017 19035 19033 19034 2003320034 20035 22029 24033 19027 20029 24027 7031 20023 19017 22023 24023 L1 L ADVOC 2L A 3 L CY A 4 L LLE 5 L6 Y L7 L 22015 24014 19013 8 L 9 24015 20013 20008 19011 20010 UPPER LEVEL FIRST AID COFFEE THE PUB ESCALATOR ATM PHONES WI-FI ZONE 19 L10 L12 L13 L14 L15 L1 6L 17 L1 8L 19 L2 L2 0 1L 22 L2 3 18 00 81 80 07 18 00 6 19 00 8 22007 24006 24007 19 00 20005 6 JOB CENTER 22001 24001 L2 5 L2 6 L2 8 0 L3 ESCALATORS TO STREET LEVEL CELL & COMPUTER CHARGING STATION HOTEL/TRAVEL INFO SHOW AREAS & LOUNGES SPONSORS FEATURED NEW EXHIBITOR NBDA On-Line Lounge 25 03 9 WOMEN 2073 2069 3073 4073 5073 6073 7072 7073 8073 9073 8071 10073 12073 13073 15073 16073 17073 19073 20073 21073 22073 23073 2407324074 9071 9069 13067 1066 1064 4067 4063 5061 4059 5057 4057 7059 6053 5051 7053 6047 7048 8069 18067 15067 16067 18061 11059 10059 10057 19067 20067 22067 23065 24066 24064 24069 25070a 25070 25067 26071 24067 25068 TAIWAN PAVILION 24063 24063a 24061 25064a 26067 1065 2063 7061 10061 9061 8059 11060 11058 13055 10053 10051 20061 19061 25064 25062 25063 25065 26063 26061 13059 15057 16057 18057 22061 23061 24062 23059 24060 24061a 25062a 24057 25058a 25058 22055 19055 23055 23056 1055 2053 4055 24055 25056a 25056 24053 25054a 25054 25055 26055 8053 9053 11054 11052 11051 14051 13049 14049 12045 12041 1048 1046 15051 17047 16047 15045 1049 1047 1041 2043 4047 5045 4041 5039 18049 18045 19044 24051 25052a 25052 25051 26051 6045 20045 24045 25045 10039 13039 Men WOMEN MEN L3 1 L3 3 INTERBIKE UNIVERSITY Running a Social Media Strategy for Your Bicycle Business in an Hour a Day Lynn Switanowski-Barrett, Creative Business Consulting Group Sands 303 2:00 � 3:30 p.m. An effective social media strategy incorporates all of your business marketing activities. The strategy is executed using social media networks to deliver messages in support of those marketing activities. An effective strategy requires participation on a daily basis in order to constantly engage and educate your community with new information. So how do you create a comprehensive and effective social media strategy in less than an hour a day? In this seminar, you'll learn: � How to create a social media strategy that will connect customers with your business including tips for creating an effective social media campaigns. � How to create content that will encourage customer participation. � Tips for engaging repeat visits to your social networking sites. � How to create a weekly social media interaction plan for your business. � Time-saving tools and applications that will improve your social media outcomes. On the web: www.cbc-group.net Creating Financial Success for Your Bicycle Business Lynn Switanowski-Barrett, Creative Business Consulting Group Sands 303 4:00 � 5:30 p.m. Bicycle retailers are constantly striving to improve the overall performance of their stores, but how is performance measured? What are the key dimensions of success and how do shop owners compare their performance to peers in the industry? Best-in-class retailers understand that to achieve an optimum level of success, they must change their focus from internal process measurement to reviewing and using competitive industry benchmarks. Using benchmarks can help retailers gain meaningful perspective and allow them to use comparative performance metrics from like retailers selling similar products to drive business improvements. In this benchmarking seminar you'll TUESDAY, SEPTEMBER 13 Sell Them Something They Didn't Intend to Buy! Mercedes Ross, Merchandising Werks Sands 303 12:00 � 1:30 p.m. The visual part of merchandising sparks the imagination and creates a need. If the consumer can see the product, they are more apt to buy it. Merchandising expert Mercedes Ross will challenge you to go back to your store and improve your sales with product placement. You will leave the seminar with tools in hand for a do it yourself store face lift. You do not need to remodel to garner the benefits of improved merchandising. You're the brand: � Who are you and how are you expressing that to your consumer. � Who is your customer, really? � The best way to integrate your brand with that of the vendors. The sections of your store: � How does where and how you create traffic flow affect sales in your store. � How to create the best platform to sell anything! Fixtures, forms and format: � What fixturing is best and why. � Even good fixturing can be misused. � What are the tricks of getting the most bang for your "space buck." Merchandising: � Product placement is more than just putting things in the right places, it is creating stories. � How to create stories and motivate that spontaneous buy. � Finishing the "buy cycle," the best techniques for the clean out, the sale rack, the bin of stuff that didn't sell. On the web: www.merchandisingwerx.com learn: � What a benchmark is and how it can help your store enhance its overall performance. � Key bicycle industry performance benchmarks by which you can and should measure your store's success. � How to enact simple changes in your business that can help drive performance improvement. � How to analyze, plan and execute business modifications enabling big profit improvements. WEDNESDAY, SEPTEMBER 14 Killer Strategies, Tactics and Techniques To Get the Tons Of NEW Customers For Little or No Money! Bob Negen Sands 303 8:30 � 10:00 a.m. WOW or waste: How are you spending your marketing dollars? The money, time and energy you spend should put lots of money in the bank, pull new customers through the door, and generate excitement about your store. A few of the things you will learn in this session include: � How a simple gift certificate can be used to get people excited about your store and in the door. � A killer promotion idea that generated over $100,000 for a small independent retailer. You can use it too! � The secret to turn those pesky donation requests into money in the bank. You're going to love this one! You can easily double, triple or multiply by 10 the effectiveness of your efforts to get new customers by using the techniques and concepts outlined in this seminar. Retail expert Bob Negen founded the Mackinaw Kite Co., a small chain of specialty toy and kite stores, in 1981. He spent the next 20 years learning how to be a successful retailer. In 1999 he and his wife Susan founded WhizBang! Training to help independent retailers thrive in today's super-competitive market. Bob and Susan are the authors of the amazon.com bestseller Marketing Your Retail Store In The Internet Age and co-creators of the acclaimed Retail Mastery System. On the web: www.whizbangtraining.com 20 INTERBIKE EVENT GUIDE 2011 INTERBIKE UNIVERSITY Wheel Learning Lessons of Bicycle Retailing or The Seven Laws of Bike Shop Success Chris Kegel, owner, Wheel and Sprocket Sands 303 10:30 a.m. � Noon In this session, bicycle retailer Chris Kegel, owner of the successful Wheel and Sprocket stores, will share his business philosophy based on more than 35 years in the bicycle industry. He has distilled his thinking into seven laws that he uses to guide his business. They are: 1st Law: Follow your passion 2nd Law: Learn the science of financial discipline by identifying the key indicators and monitoring them 3rd � 4th Laws: "Karma Score Card," settle only for win-win 5th � 6th Laws: Bike retail is a dream and a nightmare: a formula for solving all challenges and problems 7th Law: Play a lot of the time On the web: www.wheelandsprocket.com The best retail managers are known to systematically review key performance indicators, and respond accordingly. Using this business tool will help you better preempt deteriorating product profitability, poor product and purchase decisions, and avoid stock outs. At this panel discussion you will learn: � How to use simple analytical tools to dramatically improve your bottom line � How to quickly focus on problem areas on a timely basis � How much stock outs really affect your bottom line � How comparing your results to top performers can improve your sales and margins � How analysis of comparative product performance can drive your results � How to use simple metrics, like days on hand, to better manage your inventory levels tech Campagnolo Tech Clinic Sands 106 2:00 � 3:30 p.m. tech Shimano T.E.C. Hydraulic Disc Brake Service Procedures-- Familiarize yourself with the tools and skills needed to bleed the new generation of Shimano Disc Brakes. Street Level, Show Floor, Shimano Tech Clinic Area 2:00 � 3:30 p.m. All Grown Up: Social Media for Big Kids Mark Graff, SmartEtailing.com and Chris Carter Sands 303 2:30 � 5:00 p.m. You're already in the pool of social media but you can do much more. Now it's time to take off the floaties, stop treading water and start swimming in the deep end. The focus of this interactive workshop is on creating and measuring social media campaigns. Identify and track key performance indicators. Explore proven measurement tools and gain a better understanding of the metrics. Take home tips that will immediately boost your success with fans and followers. On the web: www.smartetailing.com Taiwan Products Launch at Interbike 2011, Ride the Future � with the Taiwan Bicycle Industry Speakers: TBA Inviting Guests: Local & International Press, Potential Buyers Form North America, Taiwan companies attending the Interbike Show, Ambassador & Representatives of Taiwan Sands 204 3:00 � 6:00 p.m. tech tri The State of the Art in Tri Bike Fit Dan Empfield Tri Zone Learning Center 11:00 a.m. � Noon We'll demonstrate how a rider's fit coordinates are determined; how to match those fit coordinates to bikes for sale; and what novel approaches certain bike companies are using to mate the fit specs of riders to the bikes they offer. We'll also discuss how the methods used in tri bike fit are bleeding into road fit protocols, and how one approach to fitting, and one set of fitting tools, can be used for road and tri both. Performance Dashboard: Seeing Your Business Through the Numbers Panel discussion with best-of-class retailers moderated by Raz Alon, CEO of Vendor-Link Cycling Sands 204 12:00 � 1:30 p.m. Performance dashboards are highly effective management tools used by the best retail managers to quickly assess operating and financial performance. Dashboards provide a visual snapshot of the state of your business and focus your attention on key business drivers, trends and results versus efforts. Shimano T.E.C. Di2 Technology and Service Procedures-- Learn all about the new wiring system, set up and troubleshooting procedures that come with the new Ultegra Di2 system. Street Level, Show Floor, Shimano Tech Clinic Area 12:00 � 1:00 p.m. FOX Racing Shox Technical Forum Sands 106 12:00 � 1:30 p.m. A Step-By-Step Plan to Find, Hire and Train a Team of Retail Superstars Bob Negen Sands 303 12:30 � 2:00 p.m. A top-notch staff is an independent bike dealer's biggest competitive edge. A great staff does not happen by accident. It is created by recruiting the right people, training them effectively, disciplining them fairly, and motivating them constantly. You will learn: � The tricks to finding the best, most highly qualified candidates. � How to develop interview questions that separate the potential superstars from the run-of-the-mill. � What to do when someone "holds you hostage." � The secret to consistently great training � every employee, every time you hire. � And much, much more! tech tech Shimano T.E.C. Chain Technology and Service Procedures-- Everything you ever wanted to know about chains and then some. An in-depth look at chain construction, function, connection, wear and maintenance. Street Level, Show Floor, Shimano Tech Clinic Area 4:30 � 5:30 p.m. 21 INTERBIKE UNIVERSITY THURSDAY, SEPTEMBER 15 Some Cyclists Ride Naked. Everyone Else Needs Clothes Dan Mann, The Mann Group Sands 303 8:30 � 10:00 a.m. Dan Mann will explore various techniques and strategies to improve profit and customer service by effective addon selling. Cyclists NEED other things besides the bike to enjoy their ride. Selling more clothing and accessories helps the customer (longer, more comfortable rides, confidence and safety). Selling more clothing and apparel helps the retailer too (higher margins, increased transaction values, higher UPTs, overall sales growth). But there are obstacles. Our products tri are expensive--especially after the customer has already bought a bike. Online retailers offer attractive discounts that are hard to compete with. It can be a challenge to buy, assort and merchandise this product well enough to compete. Though some parts and accessories are sold online, the vast majority are still sold in traditional brick and mortar retailers. In this session we will: � Identify the number ONE obstacle you face in selling add-ons (And how to overcome it). � Demonstrate an approach to selling this merchandise successfully. (This method has a solid track record of success). � Give you specific do's and don'ts that will improve your results. � Show you how to capture an advantage over on-line retailers. This new mind-set (and technique) will keep more of those sales in your registers. On the web: www.manngroup.net How To Get More Customers Who Will Pay You More Money, More Often Jim Ackerman, Ascend Marketing Sands 303 10:30 a.m. � Noon Most marketing speakers want to keep things complicated. But there are only three ways to grow any business or professional practice. You can 1) get more customers, 2) get your customers to spend more with you each time they buy, and 3) get your existing customers to buy from you more frequently. The trick is to "leverage" your marketing efforts to maximize your results in each of these three areas. Discover how in this vital program. On the web: www.jimackermanspeaks.com Geometries of Tri Bikes for sale in 2012 Dan Empfield Tri Zone Learning Center 11:00 a.m. � Noon It's no longer possible to describe and prescribe a Tri bike simply through its frame geometry. Fit-wise, today's triathlon bikes are complete bike expressions - especially the latest generation of so-called superbikes. Tri bikes are now roughly grouped into classes that fit different types of athletes. In this insightful session, you'll learn what these geometric classes are; which types of riders they fit; and which bike models fall into each class. Arm your fitting business with the latest analysis of tri bike design that you won't get from your suppliers' catalogs. new retail dynamics. He will also provide insight on how the bicycle industry can reach out beyond our traditional customer base to grow the cycling market. Included will be: � The market overview for 2010 and 2011 � What's hot and what's not in terms of product categories � Trends and developments in bicycle retailing � Strategies for attracting new customers to the cycling market � What will 2012 and beyond look like? On the web: www.gluskintownley.co tech Shimano T.E.C. Di2 Technology and Service Procedures-- Learn all about the new wiring system, set up and troubleshooting procedures that come with the new Ultegra Di2 system. Street Level, Show Floor, Shimano Tech Clinic Area 1:30 - 2:30 p.m Campagnolo Tech Clinic Sands 106 2:00 � 3:30 p.m. The Buying Power of Women Outdoor Industry Women's Coalition Sands 303 2:30 � 4:00 p.m. According to a study from the Boston Consulting Group, women "control $12 trillion of the overall $18.4 trillion in global consumer spending." That's approximately 65% of all spending that women control, let alone spending that women also influence. What percentage of your company's resources goes into developing product for or marketing to women? Is it anywhere near that 65%? Join OIWC for a seminar on the buying power of women. Don't let your business fall behind by failing to pay attention to the powerful women's market. Included will be a look at the numbers behind women's buying power courtesy of Leisure Trends Group, and a panel discussion with industry experts discussing how they are harnessing the buying power of women and how your business can tap into this market. There will also be a Q&A session. On the web: www.oiwc.org tech tech FOX Racing Shox Technical Forum Sands 106 12:00 � 1:30 p.m. The 2011 Bicycle Industry Overview Jay Townley, Gluskin Townley Group Sands 303 12:30 � 2:00 p.m. Jay Townley, an industry consultant with many years of experience in the specialty bicycle industry, will present a detailed overview of the bicycle market based on the latest research and his own observations based on work in the field with both suppliers and retailers. He will cover the powerful forces that are at work involving manufacturing, distribution, retail and the cycling consumer including changing customer demographics, economic turmoil, transportation opportunities and tech Shimano T.E.C. Rider Tuned Technology Discussion-- Meet the minds behind Shimano's Rider Tuned concept. Product Managers and test riders will answer your toughest questions. Street Level, Show Floor, Shimano Tech Clinic Area 9:30 � 11:30 a.m. 22 INTERBIKE EVENT GUIDE 2011 INTERBIKE UNIVERSITY tech Shimano T.E.C. Hydraulic Disc Brake Service Procedures-- Familiarize yourself with the tools and skills needed to bleed the new generation of Shimano Disc Brakes. Room: Street Level, Show Floor, Shimano Tech Clinic Area 3:30 - 5:00 p.m. Your Customer Doesn't Live Here Anymore Tom Shay, Profits Plus Seminars Sands 303 4:30 � 6:00 p.m. This seminar presents solid, tried and proven ideas that businesses can examine and utilize as they develop that "always shop here first!" During this seminar, Tom presents ideas for: � Identifying what type of store you should be � Recognizing the five types of customers and knowing which type you want � Developing the customer service techniques that customers crave � Providing the five qualities every customer wants � Fulfilling the customer's equation for value Tom Shay, retail management expert, created Profits Plus based upon his years of experience in a family-owned business. Tom is a fourth-generation business owner. He is also an author, columnist, business coach and keynote speaker. With over 25 years of frontline experience in management and ownership of small businesses, Tom Shay shares and teaches from experience-- not from theory. On the web: www.profitsplus.org How to Make Money Selling Electric Bikes Panel: Mike Wolf, Owner, Bloomfield Bike and Repair (CT) with Larry Pizzi of Currie Technologies (CA). . Sands 402-403 8:00 � 8:50 a.m. & 1:30 � 2:40 p.m. IBD owners who are making money selling electric bikes will present their formula for success; participate in a panel discussion, Q&A. Moderated by Ed Benjamin, Chairman LEVA and ex IBD. Legal Issues Affecting Electric Bikes in the USA what to say to your customers Panel discussion hosted by the panel members; Matt Moore, QBP, Eric Fingerhut, International Cycling Law Association and Mary Beth McGowan, Dykema. Sands 402-403 9:00 � 9:50 a.m. How to Legally Ship Batteries: Inbound and Outbound Speaker: Scott Novack, AllCell Technologies Sands 402-403 10:00 � 10:50 a.m. Electric Bike Tech Certification Class Level 1 Sands 402-403 11:00 � 11:50 a.m. Learn the basics of servicing an electric bike. Organized by Ed Benjamin, eCycleElectric and ex-IBD owner. Service Tips for Electric Bikes: Providing Good Service and Educating the Consumer Speaker: Casey Anderson, BionX International and others TBD. Sands 402-403 2:40 � 3:30 p.m. Understanding the Repair Needs of Motors, Controllers and Batteries Sands 402-403 3:40 � 4:55 p.m. tech Shimano T.E.C. and Service Di2 Technology Procedures-- Learn all about the new wiring system, set up and troubleshooting procedures that come with the new Ultegra Di2 system. Street Level, Show Floor, Shimano Tech Clinic Area 9:30 - 10:30 a.m. Spending Your Training Time Wisely Ray Keener, Growth Cycle Sands 303 10:30 a.m. to noon The options for training your employees have gone from not enough material a decade ago to too much today. There are many different supplier programs, generic training like Selling Cycling, rep clinics, in-person training and more. With only so much time to be spent on training, how do you sort out all the options? What's the best way to match your needs and expectations with available resources? On the web: www.growthcycle.net tri Geometries of Tri Bikes for sale in 2012 Dan Empfield Tri Zone Learning Center 11:00 a.m. � 12:00 p.m. It's no longer possible to describe and prescribe a Tri bike simply through its frame geometry. Fit-wise, today's triathlon bikes are complete bike expressions � especially the latest generation of so-called superbikes. Tri bikes are now roughly grouped into classes that fit different types of athletes. In this insightful session, you'll learn what these geometric classes are; which types of riders they fit; and which bike models fall into each class. Arm your fitting business with the latest analysis of tri bike design that you won't get from your suppliers' catalogs. FRIDAY, SEPTEMBER 16 Growing Service Sales Through Creative Service Writing Brett Flemming, The Bike Gallery and Efficient Velo Tools Sands 303 8:30 � 10:00 a.m. Brett Flemming will share his 30 years of experiences, challenges and successes relative to service department management with a special new focus on service writing. Effective service writing is a vital step for retailers to improve their effectiveness and service to the customer, as well as improve profitability. Brett will also present numerous, easy to implement systems, ideas, concepts and even attitudes that many shops have claimed have helped them to double service department revenues in the first year of implementation, plus improved mechanic's working conditions and attitudes. On the web: www.efficientvelo.com tech Campagnolo Tech Clinic Sands 106 2:00 � 3:30 p.m. SEMINARS AND TECH CLINICS ARE UP TO DATE AS OF PRINTING. FOR A COMPLETE LISTING AND SCHEDULE OF ALL INTERBIKE UNIVERSITY SEMINARS AND TECH CLINICS GO TO WWW.INTERBIKE.COM/UNIVERSITY 23 2011 INTERBIKE ITALIAN PAVILION BOOTH # 14095 INTERBIKE EVENT GUIDE 2011 25 ITALIAN TRADE COMMISSION TRADE PROMOTION SECTION OF THE CONSULATE GENERAL OF ITALY Contact: Nighisti Egziabher 1801 Ave. of the Stars, Suite 700 Los Angeles, CA 90067 tel: 323/8790950 EXT 116 fax: 310/2038335 email: email@example.com web: www.italianbicycle.com Booth # 14095 ANCMA Contact: Pier Francesco Caliari Via Antonio da Recanate, 1 20124 Milano (MI), Italy tel: 011/39/02/6773511 fax: 011/39/02/66982072 email: firstname.lastname@example.org web: www.ancma.it Description: ANCMA is the Italian Bicycle Industry Manufacturers Association ANCMA is the owner and manager of the EICA show in Milan Italy Booth # 14095 ALBABICI, LLC Contact: Gianluca Caliari 1500 Mariner Dr, Unit B Oxnard, CA 93033 tel: 805/385-3179 fax: 805/385-3189 email: email@example.com web: www.albabici.com US Distributor for: BICISUPPORT, FONDRIEST, HIBROS SPORT, LIMAR, NALINI/MOA SPORT, SCICON, SELLE SMP, TISO, URSUS and 4ZA. Booth #16096 BICISUPPORT SRL Contact: Matteo Ravera/Linda Vergani Via Degli Artigiani, 31 23880 Casatenovo (LC), Italy tel: +39/039/9960004 fax: +39/039/9282656 email: firstname.lastname@example.org web: www.bicisupport.it Products: Bicisupport produces repair stands, technical articles, shop stands, bicycle racks, bicycle supports. Since 1976 design and manufacturing in Italy. US Distributor: ALBABICI, LLC Contact: Gianluca Caliari Booth # 16104 BIEMME SPORT SRL Via Oltre Agno, 73 36070 Brogliano Vicenza, Italy tel: +39/0445/947633 fax: +39/0445/947686 US OFFICE: Biemme America Contact: Leo Incollingo 24 Margaret Street Unit 8 Plattsburgh, NY 12901 te: 877/7564422 fax: 514/3871534 email: email@example.com web: www.biemmeamerica.com web: www.biemmesport.com Products: Cycling apparel, custom cycling clothing, professional team clothing, underlayer garments Booth # 14089 BPEOPLE Contact: Luca Cassani Via Castellana, 36 31039 Riese Pio X (TV), Italy tel: +39/0423/1950311 fax: +39/0423/483699 email: firstname.lastname@example.org web: www.Bpeople.it Products: saddles Booth # 14103 COLUMBUS - GRUPPO SRL Contact: Adriana Scivetti Via G. Di Vittorio, 21 20090 Caleppio di Settala (MI), Italy tel: +39/02/952441 fax: +39/02/95244239 Email: email@example.com Web: www.columbustubi.com Products: Columbus steel and stainless steel tube sets, carbon monocoque frames, carbon forks Booth # 15091 CUORE ITALIANO Contact: Luca Ortolali 1370 Chestnut Street San Francisco, CA 94123 tel: 415/297-3218 email: firstname.lastname@example.org web: www.cuore-italiano.com Products: cycling apparel, road bike, cycle cross Booth: 15085 CYTECH SRL Contact: Michella Jorgensen, Giovanna Dal Vera Via Roma, 106 31020 San Vendemiano (TV), Italy tel: +39/0438/403261 fax: + 39/0438/401718 email: email@example.com web: www.elasticinterface.com Products: "Hi�End" Elastic Interface � inserts for cycling shorts, pads, chamoises North America Agent Mr. Jeff Korsunsky Tel.: 604/733-2025 ext.1 email: firstname.lastname@example.org USA Info line: tel: 407/ 2648131 fax: 407/2648131 Booth # 13103 EICA Contact: Pier Francesco Caliari Via Antonio da Recanate, 1 20124 Milano (MI), Italy tel: +39/02/6773511 fax: +39/02/66982072 email: email@example.com web: www.eicma.it Description: EICA (The Milan Bicycle Show) is a trade & consumer event in Milan Italy Booth # 14095 FAC MICHELIN SPA " MICHE " Contact: Calesso Valter Via Olivera, 19 31020 S. Vendemiano (TV), Italy tel: +39/0438/400345 fax: +39/0438/401870 email: firstname.lastname@example.org web: www.miche.it Products: Miche is a genuine Italian bicycle components producer. Design, quality and Made in Italy are key points for Miche brand. US AGENT: TriColore Imports - Edward Kinney email@example.com Booth # 16088 FONDRIEST / CICLI ESPERIA SPA Contact: Federica Augusti Viale Enzo Ferrari, 8-10-12 30014 Cavarzere (VE), Italy tel: +39/0426/317532 fax: +39/0426/317539 email: firstname.lastname@example.org web: www.fondriestbici.com Products: High-end carbon racing frame-sets and complete bikes of exclusive Italian design. US Distributor: ALBABICI, LLC Contact: Gianluca Caliari Booth # 16094 G.R. BIKE SRL Contact: Gildo Rizzato Via Lussemburgo, 2 35127 Padova (PD), Italy tel: +39/049/8700279 fax: +39/049/8701225 email: email@example.com web: www.grbike.com Products: Bike accessories, cycling apparel and bicycles Booth # 14104 HIBROS SPORT Contact: Francesco Nadalini Via Cantoni 1/A, Quartiere PIP 43100 Parma, (PR), Italy tel: +39/0521/771443 fax: +39/0521/271636 email: firstname.lastname@example.org web: www.hibros.it Products: Embrocation, sport creams and oils US Distributor: ALBABICI, LLC Contact: Gianluca Caliari Booth # 15105 ITM BIKE COMPONENTS SRL Via Delle Groane, 11 24060 Bagnatica (BG), Italy tel: +39/035/682727 fax: +39/035/682873 email : email@example.com web: www.itm.it Products: Stems, bars, seat post, frame and forks. all designed and engineered in Italy. US Distributor: Cycles Brixton International, Inc. PO Box 462637 Escondido, CA 92046 tel: 760/230-8324 Toll Free in USA: (888) 646-2612 fax: 760/510-8435 E-mail: firstname.lastname@example.org Booth # 13097 KASK SRL Via Firenze, 5 24060 Chiuduno (BG), Italy tel: +39/035/4427497 fax: +39/035/4427704 email: email@example.com web: www.kask.it Products: High-end bike helmets entirely made and designed in Italy: design, superb technology and advanced materials have resulted in an extensive range of the finest quality and performance helmets with unparalleled safety and comfort feature Booth # 14085 2011 INTERBIKE ITALIAN PAVILION BOOTH # 14095 www.italianbicycle.com 2 LA FONTE PADS SRL Contact: Sonia Zanchetta Via E. Minato, 2 31030 Valla Di Riese Pio X (TV), Italy tel: +39/0423/748241 fax: +39/0423/ 747084 email: firstname.lastname@example.org email: email@example.com web: www.lafonte-pad.com Products: Hi-tech cycling chamois, pads, inserts for bike and triathlon wear Booth # 15102 LIMAR SRL Contact: Giovanni Caporali Via Landri, 4 24060 Costa di Mezzate (BG), Italy tel: +39/035/683550 fax: +39/ 035/681150 email: firstname.lastname@example.org web: www.limar.com Product: Helmets, eyewear and clothing Booth: 14105 NALINI / MOA SPORT Contact: Debora Perosa Via Roppi, 48 46033 Castel D'Ario (MN), Italy tel: +39/0376/660777 fax: +39/0376/660969 email: email@example.com web: www.nalini.com Products: Cycling apparel and shoes, custom clothes US Distributor: ALBABICI, LLC Contact: Gianluca Caliari Booth # 16106 PASASPORT SRL Contact: Alberto Santinello Via Boshetto sn 37049 Villa Bartolomea (VR), Italy tel: +39/0442/659022 fax: +39/0442/659026 email: firstname.lastname@example.org email email@example.com web: www.pasasport.it Products: Since 1973 Pasasport studies, designs and manufactures sports accessories for cycling (gloves, caps, shoe covers) for the main Italian brands. Booth # 14098 PIEFFE SPORT SNC di Rossignoli Francesco, Paolo & C. Via del Fiordaliso, 10 37051 Bovolone (VR), Italy tel: +39/0456/901522 fax: +39/0456/909259 email: firstname.lastname@example.org web: www.bee1tech.it Product: Socks, underwear, accessories Booth # 13085 PODIUM SRL Contact: Marco Compagnoni Via Statale, 52 25011 Calcinato (BS), Italy tel: +39/030/9964322 fax: +39/030/9964820 Email: email@example.com web: www.carrera-podium.it web: www.pantanibikes.it Products: Carrera Podium produces road, cyclocross and time trial frames in carbon, aluminum and steel. Custom geometry is available with products made in Italy Booth # 14102 SANTINI MAGLIFICIO SPORTIVO Contact: Genny Gualandris Via Provinciale, 14 24040 Lallio (BG) Italy tel. +39/035/690566 fax +39/035/692771 email: firstname.lastname@example.org web: www.santinisms.it Products: Santini design, develop and produce exclusively in Italy cycling garments and accessories for their in-line collections, team replicas and custom clothing. Santini are official sponsor of the Giro d'Italia, Tour Down Under and U.C.I. World Championships. Booth # 14094 SARTO CYCLES Contact: Marco Bonelli 524 Grand Avenue Englewood, NJ 07631 tel: 201/4084598 fax: 201/4084599 email: email@example.com web: www.sartocycles.com Products: Road � Cycle cross Mountain - TT Booth # 14088 SCICON SNC Contact: Monica Andreazza Via F.lli Andolfatto, 3/9 36060 Romano D'Ezzelino (VI), Italy tel: +39/0424/518878 fax: +39/0424/518877 email: firstname.lastname@example.org web: www.sciconbags.com Product: Saddle bags, travel bags, bike cases US Distributor: ALBABICI, LLC Contact: Gianluca Caliari Booth # 15095 SELLE SMP Contact: Franco Schiavon Via Einstein, 5 35020 Casalserugo (PD), Italy tel: +39/049/643966 fax:+39/049/8740106 email: email@example.com web: www.sellesmp.com Products: Saddles US Distributor: ALBABICI, LLC Contact: Gianluca Caliari Booth # 16102 SITIP SPA Contact: Sergio Alibrandi Via Vall'Alta, 13 24020 Cene (BG), Italy tel: +39/035/736511 fax: +39/035/736549 email: firstname.lastname@example.org email: email@example.com web: www.sitip.it Products: Sitip S.p.A. is an Italian textile Company producing warp and weft knitted technical stretch fabrics for bike and active wear Booth # 14084 TEO SPORT SRL Contact: Romano Tesser Vicolo Osellame, 7 31044 Montebelluna (TV), Italy tel: +39/0423/600416 fax: +39/0423/24011 email: firstname.lastname@example.org web: www.teosport.it Products: Teosport researches, develops and produces new solutions to complete the cycling outfit, including gloves, shoecovers, headgears and advanced cycling pads Booth # 13091 TISO Contact: Davide Tiso Via Leonardo Da Vinci, 37 35020 Casalserugo (PD), Italy tel: +39-049-643989 fax:+ +39-049-8740553 email: email@example.com web: www.tisobike.com Products: Designer and manufacturer of lightweight aftermarket parts for road and mountain bike: high-end cycling components, ultra-light weight cnc derailleurs, headsets, drive-trains, bolts, chain-rings & accessories. US Distributor: ALBABICI, LLC Contact: Gianluca Caliari Booth # 15099 TEX MARKET SRL Contact: Jony Taylor Via Zuegg, 36 39100 Bolzano , Italy US office: TEX MARKET USA Contact: Joni Taylor tel: 972-632-6011 email: firstname.lastname@example.org web: www.texmarket-usa.com 450 5th Street, 7E Hoboken, NJ 07030 Products: European custom, team and private label apparel for cycling, running & triathlon made with highly technical Italian & Swiss fabrics Booth: # 16084 URSUS Spa Contact: Mirko Ferronato Via A. Manzoni, 12 36027 Rosa' (VI), Italy tel: +39-0424-580007 fax: +39-0424-81313 email: email@example.com web: www.ursus.it Products: Designer and manufacturer of OEM and aftermarket kickstands and components. High-performance wheels in aluminium and carbon fiber. US Distributor: ALBABICI, LLC Contact: Gianluca Caliari Booth # 15097 VITTORIA SRL Contact: Edoardo Vercelli Via Degli Artigiani, 15 13856 Vigliano Biellese, (BI) Italy tel: +39/0158/129888 fax: +39/0158/129901 email: firstname.lastname@example.org web: www.vittoria-shoes.com Products: Cycling shoes US OFFICE VITTORIA USA LLC 2903 Salzedo Street Coral Gables FL 33134 tel: 440/9152982 web: www.vittoria.us Booth # 15088 WILIER TRIESTINA USA Contact: Gianmarco Cilli 4 Ridgemere Trace NE Atlanta, GA 30328 tel: 888/849-7779 fax: 888/849-7779 email: email@example.com web: www.wilier-usa.com Products: Bicycle: road, mountain and cycle-cross Booth # 12085 2011 INTERBIKE ITALIAN PAVILION BOOTH # 14095 www.italianbicycle.com 3 ITALIAN PAVILION AT INTERBIKE 2011 14104 14105 15107 13103 15105 16104 14102 14103 15102 16102 13097 14098 14095 15099 16098 14096 15096 15097 16096 14094 15094 15095 16094 12085 13091 14088 14089 15088 15091 16088 13089 15085 13085 14084 14085 16084 Commissioner Carlo Angelo Bocchi is proud to welcome INTERBIKE attendees to visit the Italian Trade Commission's Pavilion here at the Expo. ITALIAN TRADE COMMISSION Contact: Nighisti Egziabher 1801 Ave. of the Stars, Suite 700 Los Angeles, CA 90067 tel: 323/8790950 EXT 116 / fax: 310/2038335 email: firstname.lastname@example.org web: www.italianbicycle.com ANCMA / EICA Contact: Pier Francesco Caliari Via Antonio da Recanate, 1 20124 Milano, (MI) Italy tel: 39/02/6773511 fax: 39/02/66982072 email: email@example.com web: www.ancma.it Visit the Italian Trade Commission on the Internet at www.italianbicycle.com, www.ice.gov.it (Italian) or www.italtrade.com (English) Cover photo courtesy www.zazzle.com/moonrisings Copyright � Minerva Bloom Come ee w t makes Come see what mak wha makes Vittoria n u i North Vit ori Industries North America the leading exclusive America the leading exclusive a h a he clu usi distri uto on the continent. distributor on e continent. or nen Booth #2 Booth #2033 oth #20 h For More Information: For More Information: 1.800.223.3207 USA 1.800.350.0688 CAN CAN firstname.lastname@example.org email@example.com www.vittoriaindustries.com www.vittoriaindustries.com BEST IN SHOW MOUNTAIN BIKE 30 INTERBIKE EVENT GUIDE 2011 INTERBIKE EVENT GUIDE 2011 31 BEST IN SHOW URBAN 32 INTERBIKE EVENT GUIDE 2011 BEST IN SHOW BMX 34 INTERBIKE EVENT GUIDE 2011 BEST IN SHOW BMX ROAD TREATISE ON ROAD BIKE TRENDS same as it's always been--the annual game of "Product Calendar Roulette." Yeah, sure, the game wheel everyone is playing on is made from carbon fiber, but it's which slot the spinning trend in the industry today is the The biggest and most important ball lands in that inevitably impacts both the bike brands and bike shops the most. How many bike companies had their frame molds finished before they found out that their future bike resembled little of what the trendsetters were maintaining as a "must-have" design? How many colorways of synthetic leather were secured in time to get a thumbs up from the fashion police? It's all like a game of roulette. Here are a few trends that look like they have a future ahead of them. Another indicator of the growing influence of the bottom bracket is the variety of different designs on the market, which includes more than a few proprietary designs. What started with the BB30 has now morphed into a sandbox of players, from Specialized (OSBB), Trek (BB90), Look (Zed 2), BH/Wilier/FSA (BB386EVO) and Cervelo (BBright). It's exciting to think about what kind of new BB technology is still to come as a result. THE SOCIAL NETWORK One aspect of the cycling experience that has both frustrated and emboldened the more serious riders among us is the solitary nature of the experience. Going out on a ride and having a particularly good day is all well and good, but it can be somewhat deflating if you have no one to share the effort with. Thanks to the inroads made by GPS-based technology companies like Strava, Map My Ride and Garmin, the social network has come to two wheels-- and it's a good thing. Every solo effort can now be a community affair, which can only help increase the number of cyclists on the road. Bike shops definitely need to be promoting and integrating this technology to new consumers. The Specialized Venge and Scott Foil are two of the newest bikes in the aero road category. DISC BRAKES Sure, Shimano USA's Wayne Stetina said we're idiots for espousing the concept of disc brakes on road bikes, but we maintain that the move to hydraulic disc brakes is not only happening, but will grow increasingly popular. As always, for the bike makers, it comes down to differentiation, price points and new technology. In each of these three categories, disc brakes make complete sense. We never said that a disc-brake-equipped bike will win a stage in the Tour de France, but, why argue against new technology that could very well make for safer cycling? BOTTOM BRACKETS Remember the days when no one talked about a bike's bottom bracket? Remember the days when few people even knew that a bike had a bottom bracket? Those days are long gone. As bike makers have sought refinement of their own bikes and further differentiation from their competitors, the once neglected--but still all-important--part of the bike is suddenly getting its own red-carpet treatment. Not only have bottom brackets become a major talking point on the dealer floor, but thanks to the engineers, they've actually begun to attain their own type of appeal. AERO ROAD Long-time bike geeks will remember Kestrel introducing the 4000 aero road bike back in 1989, but that hasn't prevented the industry from rediscovering the concept as "revolutionary" in 2011. Gary Klein might also get a laugh at another key breakthrough technology that appeared this year: internal cable routing. Regardless of history, there are some very cool bikes being deposited at the dealers today. Lucky for some brands, both fate and timing wound up in perfect sync with their production schedule. For others, it seems that little roulette ball fell into a less than trendy and untimely slot when they had to commit to their production schedule. Well, there's always next year! Disc brakes may not be showing up in the Tour de France any time soon, but they're already gaining traction with companies like Volagi. 36 INTERBIKE EVENT GUIDE 2011 SEE YOUR SHOP ON THE ROAD WITH PREMIUM CUSTOM CYCLING JERSEYS ASK ABOUT OUR INTERBIKE SPECIAL! Expand your shop's visibility and profits by creating your very own 100% custom sublimated cycling apparel through the Hincapie Sportswear Custom Shop Program. Visit us at Booth #16047 to get started. BMX BEST IN SHOW E-BIKE THE E-BIKE TREND FOR 2011 By Edward Benjamin, Chairman, Light Electric Vehicle Association Managing Director, eCE Consultants THE TREND FOR 2011 EBIKES IS VERY SIMPLE: They are selling. And the dealers who sell them are making money. The LEVA (Light Electric Vehicle Association) says there are more than 420 specialty retailers selling electric bikes now. Some of these are bicycle dealers, but others are specialists in electric bikes. And that is not counting the mass merchants � who would add several hundred more locations. There are more than 30 brands of electric bikes offered in the USA, and they come from companies ranging from tiny, new, importers to major bicycle brands to well established ebike specialists. The range of product is wide. From $400 dollar bikes that are surprisingly good, to superb (by any standard) machines selling for more than $3,000. The average is now about 1300-1600 dollars. The size of the ticket and the margin on the average ebike sale is larger than the average manual bike. And ebikes are ridden more miles, on the average, thus requiring more service, tires, etc. And today's ebikes are better in every respect, technically, comfort, ease of use and maintenance than those of the past. Many of them even climb hills with vigor. As articulated by Mike Wolf in his excellent primer on electric bike sales for the IBD (http://www.levassociation.com/wolf-article), a dealer needs to be committed. Putting a toe in the water is not going to work. Staff training is key, both for the sales team and mechanics. Ebikes are more complex machines, and the customer is both different and the same. Your sales staff needs to be able to talk to the largest and most affluent group in America � aging baby boomers who are not in great shape. The ebike extends their life long enjoyment of bicycles and the outdoors. (USA baby boomers have been the best customers in world history for high end bikes, but gravity has been turned up, and somehow we all got fat. Electric makes gravity and age much less annoying.) Your mechanics will need to learn to identify and repair electrical propulsion system problems � which is actually easier than mastering the mechanical issues they are already expert at. The LEVA can help. Seminars on technical subjects and ebike service will be held at Interbike this year. Choosing your suppliers carefully is a must. You need suppliers who offer a good product, training for your staff, good warranties and the parts to support you. HERE ARE SOME OBSERVATIONS THAT MAY HELP: >> Lifelong cyclists � the sort that are your customers now, are used to pedaling, and used to controlling the bike through that effort. They tend to like pedelecs (the motor is controlled by a torque sensor on the pedals). And the major bike brands are mostly offering pedelecs. >> Commuters and first time buyers of ebikes tend to prefer to control their bike with a throttle � which USA law allows and describes many bikes. >> Generic "Chinese" ebikes are usually inadequate for the USA market in some respect � too small, not powerful, poor durability, or not in full compliance with CPSC. Better to buy the bikes intended for the USA market from USA focused suppliers. (Which are typically made in China). Consumers tend to demand more battery range than they will ever use. Answer questions about range with a question of your own: "How far do you normally ride?" and you will find that your ebikes are almost always suitable. USA baby boomers have been the best customers in world history for high end bikes, but gravity has been turned up, and somehow we all got fat. Electric makes gravity and age much less annoying. Upon closing the sale, allow extra time and attention to instructing the consumer in how to use and care for their new bike. While they may know a lot about taking care of a manual bike, chances are they know nothing about taking care of an ebike. Don't forget to add on a helmet, rain gear, lock, and...extra charger (Keep one at work, one at home). And enjoy the extra profits of this new and fun product. Light Electric Vehicle Association � www.levassociation.com 38 INTERBIKE EVENT GUIDE 2011 X-Bridge Design XX-SP treatment Double X Durability NON-Directional Tool Free Super Light Weight High Rigidity 2011 Interbike - Las Vegas, NV September 14-16, 2011 E-mail: firstname.lastname@example.org Follow Us On: Booth No : 17047 Bikes Belong Makes It Happen We create better, safer places to ride. More places to ride means more people riding bikes. More people riding means more sales for your business. Help us keep the industry rolling. Join us today at Booth L28. PRODUT SHOWCASE INNOVATIONS ON DISPLAY: Get a Sneak Peak at what's in store for you and your customers at Interbike! Start your planning early for Interbike 2011 by getting a sneak peak here at what's in store for your store in 2012. The products in this section are a brief highlight of the latest innovations in bikes, gear, apparel and accessories that will be on display this year on the exhibit floor. Come to Interbike 2011 early and be prepared to see first-hand the products you need to grow sales and differentiate your store from the competition. 2TOMS 1281 Main Street Dublin, NH 03444 Phone: (866) 924-7847 Fax: (603) 563-7005 www.2toms.com BOOTH: 36094 ABUS MOBILE SECURITY INC. 1000 W Washington Blvd #328 Chicago, IL 60607 - USA Phone: (312) 375-3275 Email: sales@ABUS.com www.abs.com BOOTH: # 12146 ABUS Bordo Big � The longest foldable lock in the market - The new Bordo Big has the same security as a good u-lock. Only ABUS can offer a foldable lock with a total length of 4 feet which is twice as long as a standard u-lock. The foldable lock family has 6 different versions. The ABUS Bordo family has been a huge success for US retailers due to the high convenience and great design. The Bordo locks are supplied with convenient bottle cage mount cases which can also be Velcro strapped to any frame size. The new Bordo Big now allows you to lock up several bikes together and to lock the rear wheel and frame to bigger objects. The ABUS Bordo Big lock offers low weight, high security, and great transportability in one product. Only ABUS has the widest range of foldable locks! 2Toms is the creator of SportShield Anti-Friction Skin Guard. SportShield is a technologically advanced single-application chafing prevention which is non-staining and odorless. SportShield is waterproof, heat proof, friction proof and chamois safe. It will not wipe off, rub off or sweat off. One application lasts all day even under the most extreme conditions. Aero Tech Designs 1132 4th Ave Coraopolis, PA 15108 Phone: 412-262-3255 Fax: 412-203-1785 Email: Dealer@atdshorts.com www.atdshorts.com Booth: # 37108 BRAKING/SUNSTAR PA Via Daneda, B Briosco -MB Italy 20040 Phone: 39-0362-95699 Fax: 39-0362-959000 www.braking.com BOOTH: 2100 The avid cyclists at Aero Tech Designs recently re-engineered the manufacturing processes to produce bike shorts that compete with foreign apparel products. The company has assembled a group of domestic suppliers to provide all of the raw material components necessary to create this new cycling short. Aero Tech Designs is taking the All-American short to the wholesale market with an expected MSRP of $50. With a track record of 65 motorcycle off-road world championships, BRAKING brings to the bicycle industry its portfolio of innovative concepts - the new semifloating disk for the racing bicycle industry. Constant performance in any conditions. Why semifloating? It provides the best balance between warping resistance (thanks to the mechanism) and lateral resistance to side impacts (thanks to the fixed shape). 42 INTERBIKE EVENT GUIDE 2011 PRODUT SHOWCASE CAPIX 521 Searls Ave, Suite B Nevada City, CA 95959 Phone: 530-478-1388 email: email@example.com www.capixco.com BOOTH: 25121 Debuting their first helmet collection in 2000, CAPIX was founded on the objective of providing the best protection available at an affordable price. With the input and influence of their worldrenowned athletes, CAPIX continues to push the boundaries in an effort to design and build products that stand up to the abuse of today's demands. In a lifestyle that asks you to "put your money where your mouth is", it's only wise to cover yourself with CAPIX. ElliptiGO 722 Genevieve St, Ste O Solana Beach CA 92075 Phone: (858) 876-8677 Fax: (858) 461-6042 www.elliptigo.com Booth: 30076, D2020 On the ElliptiGO, you can climb Mt. Evans or cruise around your neighborhood--it's the most fun, exhilarating and comfortable way to exercise outdoors! Built from high quality components and materials, the ElliptiGO performs and handles like a road bike while using an elliptical running-like motion for propulsion. E.M.I.T. 1401 N 4th Street, #151 Flagstaf, AZ 86004 Phone: (215)317-1302 email: firstname.lastname@example.org www.sites.google.com/site/emitdrive.com BOOTH: 4094 EZIGRIP CYCLE RACKS c/o Best Bars Limited 52 Holmes Road, Manurewa, Auckland 2243 New Zealand Ph: ++ 64 9 269-0582 Fax: ++ 64 9 269-0569 Email: email@example.com Website: www.ezigrip.com BOOTH: 30088 The Eccentrically Mounted Internal Transmission or E.M.I.T. Drive System (patent pending) is the next evolution in bicycle drivetrain technology. E.M.I.T. takes the place of a traditional bottom bracket and has all the features you love about your geared or single speed ride without any of their drawbacks. See booth 4094. EziGripTM Cycle Racks, New Zealand's leader in cycle transportation since 1986. GATORADE G SERIES PRO 555 West Monroe Chicago, IL 60661 Ph: (312) 821-1730 Fax: (312) 821-2691 Website: www.gatorade.com/pro BOOTH: 28083 KONDO MACHINE CORPORATION 1-130 Funairi Kanie-cho Ama-gun Aichi-pref., Japan http://www.gokiso.jp firstname.lastname@example.org/ BOOTH: 29094 G Series Pro is an elite line of sports nutrition products from Gatorade. Grounded in years of hydration and sports nutrition research conducted by the Gatorade Sports Science Institute and used by some of the world's best athletes, the G Series Pro line of products delivers the fuel elite endurance athletes need 01 before, 02 during and 03 after training or a race.