Sourcebook 2011

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creative & promotional seRvices

Premier Public Relations Tel: +44 (0)207 292 8330 Fax: +44 (0)207 734 2024 Email: simon.byron@premierpr.com Website: games.premierpr.com

Key contacts: Simon Byron, Director of Games simon.byron@premierpr.com

Premier PR’s Games Division has been built from the ground up, designed to take advantage of a new way of communicating.

Ali Wood, Senior Account Manager ali.wood@premierpr.com

Our agency is entirely open-source. Reports are updated in real-time, accessible to our partners on a minute-by-minute basis. Where agencies typically hide contacts, we’re happy to share. PR is not about media databases, it’s about relationships and communication skills.

Address: 91 Berwick Street London W1F 0NE Employees: 120 Established: 1999

Unlike any other games agency, we are able to draw on an enormous pool of talent, sharing ideas, expertise and contacts. Our Home Entertainment Division operates at the heart of modern media. Biggest shows on TV – we’re promoting them. Recent campaigns include Doctor Who, Glee, The Walking Dead and True Blood. And we handle a wealth of theatrical releases, celebrity clients and West-End shows. We are the only agency capable of talking to the hardcore press or the national newspaper newsdesks – with proven results. We frequently achieve breakout coverage for our clients – from full-pages in national newspapers to coverage on broadcast news, we can put your games in front of the largest audiences, delivering significant ROI, campaign after campaign. Nominated as PR Team of the Year 2011 at the prestigious MCV Industry Excellence Awards – the only time an agency has been nominated without a specific client – we really think we’re making waves. Get in touch to find out what we could do for you.

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