Recommended Extra February 2009

Page 6

MEDIA

WATCH

ONM 86% “Pikmin is a fantastic game, particularly for those who haven’t played it before and will be experiencing it for the first time. The Remote greatly enhances the experience and makes commanding Pikmin much easier.” “Pikmin is still a great game and is essential to those who haven’t played it."”

EUROGAMER “Pikmin is such a one-off that it's as fresh as a walking, squeaking daisy now; fresh enough to make this reissue an exciting prospect for anyone who's never played it, or remembers it fondly but only vaguely.”

NGAMER 80% “There’s still nothing else quite like Pikmin. An otherworldly gaming experience.” “As old as the GameCube it may be, but the ethereal garden landscapes are still gorgeous.”

MARKETING TELEVISION • POINT OF SALE

Individual titles and entire range to benefit from high profile marketing on TV and in store... G TELEVISION The New Play Control! range launched with the release of Pikmin, which was supported by a strong above the line campaign, using TV to show off the unique gameplay to kids and gamers alike. Mario Power Tennis will also be supported by a TV campaign that concentrates on the family fun provided by this title. It is the first Nintendo tennis title on the Wii since Wii Sports and is expected to follow up on that game’s wide appeal, as a great family fun release. TV will play a large role in the release of all New Play Control! titles, including Mario Power Tennis, Pikmin 2 and Donkey Kong Jungle Beat, and a unique endframe will ensure that forthcoming releases will be highlighted in every campaign. G POINT OF SALE To complement the TV campaign, there will be a wealth of in-store materials including FSDU, wobblers and window posters. The aim is to highlight the entire range on all point of purchase.


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