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NEWS
GAME details two-tiered Xmas marketing assault on gamers Retail giant prepares separate campaigns for GAME and GameStation brands targeting consumers directly by Christopher Dring RETAIL GIANT GAME has detailed a huge TV, cinema and print pre-Christmas marketing campaign for its two chains. For its Gamestation brand, the group has booked consumer print, TV and national press advertising, with the tagline: ‘Talk to the gamers’.
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firm’s “most exciting media campaign to date”, with new media activity including ad vans and cinema marketing. All of the above the line marketing will be accompanied by in-store and online branding. “For both brands, our Christmas marketing is all about the customer and what we can offer them that they
Our Christmas marketing is all about the customer and what we can offer them that they will not get elsewhere. Martyn Gibbs, GAME Group
The TV advertisement will feature a mixture of 30 and 20second ads, and will promote Deals of the Week, bundle offers, pre-owned multibuys, as well as individual products. Meanwhile, the firm’s GAME campaign targets core gamers with the strapline ‘Start here.’ Once again there will be a variety of special in-store and online offers as well as the
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will not get elsewhere,” said GAME Group’s customer and brand director Martyn Gibbs. “It reinforces our specialist experience and credentials. We are currently working in close partnership with our suppliers to make sure that both brands are full of product and some great deals to help customers find exactly what they want at great prices.
Gamestation’s extensive campaign will promote the retailer’s customer service and product knowledge
“This is the first Gamestation brand campaign based on the ‘Talk to the gamers’ tagline. It
is based purely on our staff, their knowledge, what they can offer our customers and is
something that no other retailer can compete with.” GAME: 01256 784 000
Horrid Henry to get second Christmas boost SOUTH PEAK is to give Horrid Henry: Missions Of Mischief a shot in the arm with a renewed marketing push. The publisher has drawn up a second marketing campaign to raise awareness of the Wii version, which hits shelves today. The move has also been prompted by the success of the DS and PC versions, released on October 30th. “The DS version is definitely living up to – and exceeding – our expectations, but as with any strong brand, we believe the sales curve is long and it’s
not all about the day one ship and sales,” said managing director Jonathon Hales. “Since launch we’ve seen week-on-week increases in sell-through and we expect this to continue right through to Christmas. “We’re definitely anticipating the Wii version to perform well, thus creating additional demand for all formats.
“Also, from December 4th – to coincide with the Wii launch – we’ll be hitting a
range of high profile children’s TV channels with fantastic creative, which will definitely drive awareness even more.” Hales added that the licence has “performed exceptionally” for South Peak, earning plenty of positive feedback from various retailers. He said: “In fact, many were surprised by the overwhelming initial demand and have been
frantically reordering stock, which is fantastic.” The South Peak boss also said that, should this demand continue and the Wii version provide the expected boost, Missions Of Mischief won’t be the last we see of Henry. “It’s still early days,” he said. “However, let’s just say we are all talking about the options available.” Horrid Henry: Missions Of Mischief is currently available on Wii, DS and PC. South Peak: 0203 176 0417