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ROB.BAKER@INTENTMEDIA.CO.UK DISTRIBUTION
Insider’s | Guide
GLS . . . . . . . . . . . . . . . . . . . . . . . . . . 01708 725742. . . . . . . . . wholesale@glsgames.com GAMES CONSOLE REPAIR
This week’s interviewee is 4-Real Intermedia’s Michael Buss…
TOTAL CONSOLE REPAIR . . . . . . 087 19 18 17 21. . . . . www.totalconsolerepair.co.uk DISTRIBUTION
What services does 4-Real Intermedia provide? 4-Real is a full-service games localisation agency, providing first-class translations as well as audio-recordings for the games industry. In order to guarantee excellent translations, our large in-house team of translators and copy editors thoroughly translates and checks all text before it is delivered or processed. Sound recordings are performed at our in-house recording studios by experienced directors and sound engineers in close co-operation with our translation team. What are your hopes for Christmas/Q4? For 4-Real, the Christmas season usually begins in spring as we then start working on products that will be released in Q4. At least as far as we can tell, it will be a pretty exciting
IDEAL SOFTWARE . . . . . . . +44 (0) 1767 689720 . . . . . . . . . . www.idealsoftware.net
Christmas season with a lot of great games. Tell us something we didn’t know about 4-Real. 4-Real was founded 10 years ago and since then we have localised over 700 games. What is the best thing about your job? Diversity and creativity. There are so many genres in games that it never gets boring to work on projects. We work on games for kids, sports games, adventures, action games as well as gigantic MMOs – you name it. So whether a game needs only text translation or accurate synchronization of complex cinematic sequences, every project is a new and exciting challenge. The quality of the localisation is an crucial element for the success of any game.