Two week TV blipvert teaser campaign across E4, TMF, MTV, Comedy Central and Living channels to excite fans and drive intrigue with new fans. Supported by extensive online advertising and social networking applications including SimSideKick, SimFriend, SimSocial and a dedicated iPhone application.
Broad mainstream media campaign from June 1 including TV, outdoor, online takeovers at launch, print campaign in Heat, Closer, Empire and Metro, XFM and Galaxy radio promotions reaching our to 16 to 24 year olds to drive mass awareness of the launch of The Sims 3 on June 5.
“So play the game the way you like “ it and treat it as a guilty pleasure.”
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