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MCV FORUM
DANCING HAPPY: The new Change4Life TV ad celebrates the role of active games in a healthy lifestyle
Finally, Change has come… This week’s MCV messageboards have been stuffed with industry execs discussing the Government’s new, games-friendly ad – the latest in its (previously pillared) anti-obesity Change4Life campaign… Well done guys, for making a stand and helping the Government see both sides of the debate. I realise that the last ad was not funded by Change4Life (it was three independent charities) but it's still great to see the Department for Health responding to the industry, and seeing that we can make a positive difference to helping families keep fit. Really well done. Nicholas Lovell,
Gamesbrief A huge thank you is in order to both Mike Rawlinson and Phil Snape at ELSPA who made the right moves when the balloon went up and used the power of debate and diplomacy with the Department of Health. Without their direct action, the
UK Government may not have listened to th industry. It proves that talking can work, provided people are prepared to listen to reason. Well played. Andy Payne,
Mastertronic/ELSPA
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surprise) get a big stamp of approval. Any credibility this campaign had (and it’s been a huge stretch since square one) has just gone out the window. It’s a victory for the gaming industry, however at what
This goes to show it was worthwhile rattling the Government’s cage over the last Change4Life ad. Don McCabe, CHIPS
This smells of corruption. Wasn’t it just over a month ago that it was reported that the first video game company (Nintendo) was coming to the party as far as sponsoring the Change4Life campaign? The next thing you know there’s a huge change of direction and consoles like the Wii (surprise,
”
cost? Is the moral of the story that you have to pay up to be treated the same as the other entertainment sectors and junk food companies? If so, it's a sorry state of affairs.
‘Anthony H’
AnthonyH do? Complain about it. Belt up AnthonyH, take your negativity elsewhere. ‘JH’
over the last ads. Well done to ELSPA, MCV and anyone who lodged a complaint over the last ad. Don McCabe,
You should know that the Department of Health listened to the arguments in favour of active gaming and changed their position BEFORE Nintendo got involved in supporting the campaign. You only have to walk down the street to know that some people have a problem with their weight, and we as an industry should use what we have, active video games, to play our part in a healthy and active lifestyle.
CHIPS
Mike Rawlinson,
ELSPA
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