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RETAILBIZ: PASS YOUR DRIVING THEORY TEST 46 MCV 27/03/09
WWW.MCVUK.COM
The dreaded driving theory exam just got a whole lot easier with the arrival of Pass Your Driving Theory Test for Nintendo DS… by Christopher Dring IF YOU thought reversing into a parking space was the toughest part of the driving test, then you should take a closer look at what’s expected from the theory exam. Nowadays millions of eager learners are expected to know everything from stopping distances and speed limits, to first aid and basic mechanics. And with the price of learning to drive escalating, the need to pass first time has never been more important – especially when you consider 40 per cent of those who take the theory test fail it (according to DSA data published for the 2003-2004 period). Fortunately the team at Avanquest has just the solution, with the latest in DS driving theory software. Pass Your Driving Theory Test for Nintendo DS boasts all 1,265 official DSA questions for both cars and motorcycles, and users are given the option to customise their revision too, in order to fine tune their knowledge. “Pass Your Driving Theory Test DS will be highly sought after due to a constantly replenishing and large market,” claims Avanquest’s European games director Simon Reynolds. “It offers great value for money with four effective test modes that enable users to assess themselves; DSA Test, where learner drivers can test themselves on questions from one of the 14 official DSA categories; Custom Test, allowing users to customise an exam to specify the number of questions; Mock Theory Test, where learners are given 57 minutes to answer 50 questions to see if they are ready for their official theory test; and Quick Test, enabling driving students to complete a rapid revision session of randomly selected, timed questions.” MONEY SAVING
Today, the driving theory test costs £30 for each attempt, which places learners under extra pressure to pass first time, and at just £19.99 Avanquest’s driving theory title could prove great value for money. Furthermore, as a special promotion with Learner Driver Centres,
consumers will be offered a free driving lesson with each copy of the game. “Pass Your Driving Theory Test DS is a cost effective tool to greatly increase the chance of passing first time,” continues Reynolds.
Driving Theory Test for DS should help drive sales not just for Easter, but throughout the rest of the year too. “Over 1.5 million people take a driving test every year in the UK, which makes the target audience very large,” continues Reynolds. Over 1.5 million people take a “However, driving test every year in the we are UK, making our target primarily audience very large. targeting younger Simon Reynolds, Avanquest learners aged “Learner Driver Centres, one of the 17-20 years old that are likely to own a UK’s largest driving schools, is also DS. Driving instructors will also be an offering a free driving lesson with one of important audience to reach as they can their 600 nationwide instructors. The recommend the game to their pupils.” lesson is worth up to £26 and is available Avanquest is planning an extensive to everyone who purchases the title.” PR campaign in support of the game. With millions of new learners arriving This push is targeting motoring, on the roads every year, Pass Your consumer technology, parenting,
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RELEASED: OUT NOW FORMATS: DS PUBLISHER: AVANQUEST DEVELOPER: UACARI PRICE: £19.99 DISTRIBUTOR: CENTRESOFT CONTACT: 0121 625 3388
national and lifestyle press (both print and online) with an array of reviews, interview and competitions. And the firm is confident the game will be a big retail hit. “According to statistics from ChartTrack, the PC driving test market was worth a massive £4.5m in 2007,” concludes Reynolds. “With little competition on DS, we believe that Pass Your Driving Theory Test has the potential to be one of the most successful interactive driving tuition guides on the market today.”