• World Cup Campaign: Running from 18th June-30th June.
TV
• 40 second ad in this activity - creating impact. • Campaign will run across YouTube, WebTV, 4OD, SkySports and Viacom pre-rolls.
• July - August TV campaign: 1st July-28th August. • C4, E4, Sky Sports, Sky1, Comedy Central, Music • 12th July - 2nd August. • 20 second ad - Kiss 100, Kerrang, XFM, Galaxy Network. • June - August. • FHM, Loaded, 442, Nuts, NME, PlayStation Official, Gamesmaster, Total Film, DVD and BluRay Review T3 and T3 Compact, PSM3, Edge.
• Sport, Shortlist, Guardian Guide, Times PlayList, The Sun, The Mirror, Metro.
Bus
National Press
Lifestyle Press
Radio
channels (MTV etc.), Bravo, Dave, ITV4 and Five USA.
• 9th July - 2nd August - 1500 Panels nationwide.
Trade
“‰”, “PlayStation”, “ ”, “ ” and “ ” are trademarks or registered of Sony Computer Entertainment Inc. * WLAN or Broadband internet service required. Users are responsible for internet access fees. Charges apply for some content. PlayStation®Network account required. PlayStation®Network and PlayStation®Store subject to terms of use and not available in all countries and languages. Users under 18 require parental consent. Users must be 7 years or older and users under 18 require parental consent. All titles, content, publisher names, trademarks, artwork and associated imagery are trademarks and/or copyright material of their respective owners. All rights reserved.
Promotion starts 9th June
• Full POS suite including bay dressing, FSDU’s, box stickers and posters.