MCV580 Friday 26th March 2010

Page 26

RETAILBIZ: SPLINTER CELL: CONVICTION 26 MCV 26/03/10

Ubisoft finally releases the latest instalment in Tom Clancy’s popular stealth franchise, set to give the popular series a shot in the arm…

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by James Batchelor

they complete their mission and terrorise their enemies. “We’re going to reinvigorate the stealth genre with Splinter Cell: Conviction,” says Ubisoft brand manager Matt Benson. “We’ve opened up the experience so that the player has more choice in how they approach each situation.

LIKE ITS RUTHLESS protagonist, Tom Clancy’s Splinter Cell: Conviction has spent more time in the shadows than it has in the spotlight since it was first announced back in 2007. The game was a different beast back then, swapping the series’ trademark empty darkened corners for populated urban Brand awareness is high for locations. It looked to Splinter Cell, but we want to take the franchise in a broaden the audience and new direction, but then appeal to new consumers. mysteriously disappeared under a shroud of Matt Benson, Ubisoft development troubles. Last June, a new-look Conviction was “There are also new gameplay tools unveiled to much acclaim at E3 – and it such as the ‘Mark and Execute’ and certainly looked like it had been worth ‘Last Known Position’ features that the wait. allow player to gain a key tactical Still aiming to take a fresh approach advantage over their prey, bringing to the popular Splinter Cell formula, the intense bursts of action and making game returns to the darkness but gives players feel like a predator, rather than players even more control over how forcing them to lurk in the shadows.”

Gamers once again grip the silenced pistol of Sam Fisher, formerly a US secret agent and now on a mission of personal vengeance to find out who killed his daughter. THE SPYING GAME

Since Fisher no longer answers to Uncle Sam, players can take a much more brutal approach to dealing with their enemies as they continue his determined search for answers. Two new gameplay tools in particular given them a range of new tactical options. ‘Mark and Execute’ allows them to scope out a room, identify key targets and unleash a whirlwind attack before their enemies are even aware of their presence. Alternatively, the ‘Last Known Position’ indicates where players’ pursuers will be searching for them, allowing wannabe spies to reposition


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