World Diabetes Day Campaign Book
A reference guide with tips on on how to celebrate World Diabetes Day - 14 November.
Get inspired! Campaign book GetInspired! The World Diabetes Day Campaign Book 2009-2012, International Diabetes Federation 2 fourth year Following the United Nations Summit on NCDs in 2011, there is an urgent need to continue and strengthen the momentum generated by the event and widen the awareness of the factors responsible for the global diabetes and NCD epidemic and the solution that are required to counter it. It is important to appeal to the hearts of concerned individuals and the general public to achieve these goals. 66 What can you do to mark World Diabetes Day? World Diabetes Day Introduction About World Diabetes Day When does World Diabetes Day take place? World Diabetes Day takes place on 14 November every year. The date was chosen because it marks the birthday of Frederick Banting, who, along with Charles Best, is credited with the discovery of insulin in 1921. While many events take place on or around the day itself, a themed campaign runs throughout the year. How did it all begin? World Diabetes Day was introduced by the International Diabetes Federation (IDF) and the World Health Organization (WHO) in 1991, in response to concern over the escalating incidence of diabetes around the world. Since then, the event has grown in popularity every year. United Nations World Day World Diabetes Day is now an official United Nations World Health Day. On 20 December 2006, the UN General Assembly passed resolution 61/225, which designated the existing World Diabetes Day as an official world day beginning in 2007. This landmark resolution also recognized diabetes as "a chronic, debilitating and costly disease associated with major complications that pose severe risks for families, countries and the entire world." Where does it take place? World Diabetes Day is celebrated worldwide. It brings together millions of people in over 160 countries to raise awareness of diabetes, including children and adults affected by diabetes, healthcare professionals, healthcare decision-makers and the media. Numerous local and national events are organized by the member associations of the International Diabetes Federation and by other diabetes representative organizations, healthcare professionals, healthcare authorities, and individuals who want to make a difference. World Diabetes Day unites the global diabetes community to produce a powerful voice for diabetes awareness. How is it marked? IDF member associations and partners develop an extensive range of activities, tailored to a variety of groups. Activities that are organized every year include: Lighting in blue � the colour of the diabetes circle - of monuments and buildings. Walks and cycle rides Radio and television programmes Sports events Public screenings for diabetes and its complications Introduction Public information meetings Poster and leaflet campaigns Diabetes workshops and exhibitions Press conferences Newspaper and magazine articles Events for children and adolescents the WDD pages group on Flickr. Wear b Wearing a very popular activitywhich allows individuals to or bracelet. pins /or bracelets from the IDF online shop. WDD Flickr group wear in November. W on the World Diabetes Day b Facebook Twitter to the to o Calls to Action and Activities Promote the diabetes symbol Description Promote the blue circle, the global symbol for diabetes, and/or integrate the colour blue (pantone colour 279 or as near as possible) into your local diabetes and WDD promotional materials, activities, and communications. Make the blue circle and/or blue colour a key component of your WDD activities. The circle symbolizes the unity of the diabetes community in response to the diabetes pandemic. You can: Download the World Diabetes Day logo - available in over 60 languages � from www.worlddiabetesday.org. Purchase the blue circle pin from the IDF online shop. Request blue circle stickers from email@example.com. See the Logo Guidelines for information on how the blue circle can be used in promotional materials and activities. Checklist Identify elements where you could include the blue circle. Download the logo in your local language from the WDD website, or translate it if your language is not available. Order pins, stickers, and other promotional items from the IDF online shop. Prepare a short pitch about WDD and the blue circle for people that will be raising awareness of the campaign in your area. How can I promote the blue circle? There are many ways you can promote the WDD logo for World Diabetes Day. It can be incorporated into a variety of promotional elements - banners, t-shirts, balloons - and included in online and print materials such as emails, letterheads, and press releases. The blue circle can also be promoted by local personalities such as professional athletes, who can wear the symbol on their clothing or equipment. Ask a local celebrity to wear the pin or contact your local TV channel and ask them if their newsreaders could wear it. Calls to Action and Activities How can IDF support me? The WDD logo is available in over 60 languages. Visit the WDD website to see if your language is available. If not, dont worry, just send the translation of the text below to the WDD team and we will provide you will the logo in your language. Text to be translated in your local language: World Diabetes Day November 14 Send your request to firstname.lastname@example.org. What IDF Materials can I use? WDD Logo - visit www.worlddiabetesday.org to download the logo in your language. WDD promotional items: pins, flags, candles, stickers, measuring tape. WDD posters and other material. Share your success with others The WDD team is eager to receive examples of how the blue circle is used around the world. All copies received will be included in our WDD archives. Please send examples of any materials featuring the blue circle to: International Diabetes Federation Communications Unit 166 Chauss�e de la Hulpe B-1170 Brussels Belgium Email: email@example.com Resources Resources WDD Logo The World Diabetes Day logo is the blue circle - the global symbol for diabetes - which was developed as part of the Unite for Diabetes awareness campaign. The logo was adopted in 2007 to mark the passage of the United Nations World Diabetes Day Resolution. It is a simple icon that can be easily adapted and widely adopted. The circle symbolizes life and health. The colour blue reflects the sky that unites all nations. Circles occur frequently in nature, and thus have been widely employed since the dawn of humankind. Most significantly for World Diabetes Day, the circle symbolizes unity. The combined strength of the global diabetes community in response to the diabetes pandemic is the key element that makes World Diabetes Day so special. The simplicity of the symbol facilitates its widespread use by anyone who wishes to support the campaign. It is so easy-to-use that a child could draw it with a crayon. By using the World Diabetes Day logo you can help establish the diabetes circle as a global icon for diabetes. The World Diabetes Day logo is available in over 60 languages. Join the campaign The International Diabetes Federation welcomes the widespread use of the World Diabetes Day logo in order to raise awareness of diabetes and establish the blue circle as the global symbol for diabetes. On request, IDF member associations, corporate partners and other individuals and organizations are permitted to use the logo in promotional documents and official publications. Written permission must be obtained from the IDF Executive Office prior to publication. This is applicable for any communications, including press releases, publications, oral presentations, websites, etc. To request permission to use the WDD logo, contact firstname.lastname@example.org. Resources The Blue Circle Test allows individuals to learn about their risk of type 2 diabetes and how to The Blue Circle Test consists of an online Resources /bluecircletest Resources Resources Resources Resources Resources Resources Resources Resources Facts & Figures Facts & Figures ABOUT DIABETES Diabetes is a chronic disease that arises when the pancreas does not produce enough insulin, or when the body cannot effectively use the insulin it produces. Insulin is a hormone made by the pancreas that enables cells to take in glucose from the blood and use it for energy. Failure of insulin production, insulin action or both leads to raised glucose levels in the blood (hyperglycaemia). This is associated with long-term damage to the body and the failure of various organs and tissues. There are two main types of diabetes: Type 1 diabetes is an autoimmune disease characterized by the destruction of the insulin-producing cells in the pancreas. Consequently, people with type 1 diabetes produce very little or no insulin and must take insulin to survive. Type 1 diabetes, which used to be called juvenile-onset diabetes, is most commonly diagnosed in children and young adults. Type 2 diabetes is marked by insulin resistance. People with type 2 diabetes cannot use the insulin that they produce effectively. They can often manage their condition through exercise and diet. However, in many cases oral drugs are needed and often insulin is required. Type 2 diabetes accounts for over 90% of the more than 300 million people living with diabetes worldwide. Both type 1 and type 2 diabetes are serious. A third type of diabetes is Gestational diabetes (GDM), a condition in which women without previously diagnosed diabetes have high blood glucose levels during their pregnancy. GDM affects about 4% of all pregnant women. It has few symptoms and usually disappears when the pregnancy ends. Women who had GDM have a significantly increased risk of developing type 2 diabetes. According to the latest data released by the International Diabetes Federation (IDF), diabetes now affects over 360 million people worldwide. If nothing is done to reverse the epidemic, IDF predicts that by 2030, more than 500 million people will live with the disease. For more information about diabetes, visit www.idf.org . For more information about diabetes prevalence, visit www.diabetesatlas.org. Facts & Figures Facts & Figures Facts & Figures Resources DIABETES EDUCATION AND PREVENTION Diabetes Education Diabetes is difficult. It imposes life-long demands on people with diabetes, requiring them to make multiple decisions related to managing their condition. People with diabetes need to monitor their blood glucose, take medication, exercise regularly and adjust their eating habits. Furthermore, they may have to face issues related to living with the complications of diabetes and may be required to make considerable psychological adjustments. As outcomes are largely based on the decisions they take, it is of paramount importance that people with diabetes receive ongoing, high-quality diabetes education that is tailored to their needs and delivered by skilled health professionals. Without diabetes education, people with diabetes are less prepared to take informed decisions, make behavioural changes, address the psycho-social issues presented by diabetes and, ultimately, may be ill-equipped to manage their diabetes effectively. Poor management will result in reduced health outcomes and an increased likelihood of developing complications. The role of the diabetes educator is of critical importance within the diabetes care team. The educator enables people with diabetes to manage their diabetes-related health to the best of their ability so that choices and actions are based upon informed judgement. Diabetes education is best provided by a multidisciplinary team. While multidisciplinary education is available in some countries, in many others it is not available and its value is not fully recognized by the medical profession. Primary Prevention of Diabetes At present, type 1 diabetes cannot be prevented. The environmental triggers that are thought to generate the process that results in the destruction of the bodys insulin-producing cells are still under investigation. Type 2 diabetes, however, can be prevented in many cases by maintaining a healthy weight and being physically active. The International Diabetes Federation proposes a simple three step plan for the prevention of type 2 diabetes in those at increased risk. IDF recommends that all people at high risk of developing type 2 diabetes be identified through opportunistic and self-screening. People at high risk can be easily identified through a simple questionnaire to assess risk factors such as age, waist circumference, family history, cardiovascular history and gestational history. Resources Once identified, people at high risk of diabetes should have their plasma glucose levels measured by a health professional to detect Impaired Fasting Glucose or Impaired Glucose Tolerance, both of which indicate an increased risk of type 2 diabetes. Prevention efforts should target those at risk in order to delay or avoid the onset of type 2 diabetes. There is substantial evidence that achieving a healthy body weight and moderate physical activity can help prevent the development of type 2 diabetes. In primary prevention there is an important role for the diabetes educator to help people understand the risks and set realistic goals to improve health. IDF recommends a goal of at least 30 minutes of daily exercise, such as brisk walking, swimming, cycling or dancing. Regular walking for at least 30 minutes per day, for example, has been shown to reduce the risk of type 2 diabetes by 35-40%. www.worlddiabetesday.org