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theory on demand
technological innovation. Indeed, who would risk financing a Web-based project today, knowing full well the risk that in a matter of days, it could be Google that launches it? Google has managed to represent itself, both to observers and to the average users, as a stalwart of progress. Starting with its search engine, designed in a way to be rapidly and easily understood by its users, it has multiplied ideas and proposals for new services. With its choice for F/OSS, the relational economy that Google engineered has become a ‘world view’ that can immediately be adopted as a desirable evolution towards a ‘benign capitalism’ as a dispenser of abundance, the kind of ‘ethical’ economic dispensation that individuals are looking for.