we got away from that because people just got away from that.” The Applegates have established a full-service catering business featuring the restaurant’s American fare. From boxed lunches for four to banquets for more than 2,000 hungry fairgoers, the couple is dedicated to meeting every customer’s particular needs.
For the past four decades, Ken has spent his nights at Jack’s, hosting and running the front of the house. “We’re at every catering event,” Ken says. “You’ll see us manage the event to make sure it’s all the way they want it. That’s just our mode of operation, so that’s what we do — we’re always there. No event is too small; no event is too large.” The Applegates’ commitment to their customers is evident in their constant presence at the restaurant. For the past four decades, Ken has spent his nights at Jack’s, hosting and running the front of the house. The 73-yearold greets every customer and has established longtime friendships with regulars over the years. One couple recently celebrated their 39th wedding anniversary at the restaurant, as they have every anniversary. Ken was there to celebrate with them every year. “It’s very gratifying, those relationships with our customers,” Melissa says. “I guess you could say your customers are your kids, because you watch them grow up. We watch kids come in, and then they have their high school graduation party here, and then they’re turning 21 and have their 21st birthday party here.” People return because they know the Applegates will be there with their fresh American fare made from scratch, Ken says. For Columbia’s celebrations, Jack’s remains dedicated to serving their target customers: the next generation of loyal regulars. “We create memories here at Jack’s, that’s what we do,” Melissa says. “If our customers have fun and have a great meal, they remember, and then they come back.” october 2013 inside columbia
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