Steve Jobs & the World of Mobile NFC-Empowered Book gets very close to this model in the way it delivers “insights for the future” and logics them out, byte by byte. By exploring how Jobs’ specifically innovated in the mobile space, the whole constellation of the iPhone, the iPad, iTunes and i-Life, Meyers wants to answer the question: what is the DNA of an innovator? Here are four ways that Meyers attempts to deliver a book that enables other students of Jobs’ ‘Innovator DNA’ to take action.
Immersion and Interactivity
Meyers’ wants to immerse you in his insights about Jobs’ insights. In both the hardcover and for the iPad/Kindle, the book/e-book comes to life with pop-up points that you touch or “snack on” (NFC) or snap (QR code) that bring up videos and content from Steve Jobs, his Stanford commencement speech, the “Different Ones” memorial video narrated by him, plus an array of future focused innovations, mobile app showcased examples and beyond.
Meyers’ ongoing passion for marketing and tech get fused together…
The book’s experiential content models its message, serving as a learn by doing platform. This experience is delivered using Near Field Communication or NFC (on Thinaire). Thinaire, where Meyer serves as CMO, is the first ever NFC Enterprise Marketing Suite, that does not require an app and simply involves smartphone touch on the corner of the book (every major brand has NFC phones rolling out except Apple which is expected to come with a related technology soon). Smartrac is the manufacturer of the book’s NFC/RFID technology. All these opportunities to tap and snap into other experiential zones and content.
Integration
To mark the first anniversary of Steve Jobs’ death, Patrick Meyers is launching the kind of all out integrated communications campaign he was famous for during this tenure as Director of Marketing for The Coca-Cola Co. The book is a 2-in-1 bonus book:“Apps: The Inside Scoop”) is an iBook on iTunes, a hardcover and a Kindle at Amazon.com, as an e-book at Barnes & Noble and for KOBO. Patrick Meyer will be doing a media, university and Fortune 500 tour and keynote speaking around Steve Jobs and using his still emerging insights for the future.
Impact
Finally, the book is an unabashed giveback to young people. All profits from the book will be donated to help college students follow in Steve Jobs footsteps. Meyer also helped found the Villanova Innovation, Creativity & Entrepreneurship Center and The Meyer I.C.E. Award, an annual award given both in an honorary and financial way to help emerging college graduates to follow in the Apple visionary’s footsteps. Most recently a memorial ICE award was given to Steve Jobs to celebrate his lifetime of creative and innovative excellence, and Meyer has set up www.itystevejobs.com as a public thank you site.