IQ
Winter 2011 • Volume 5, Issue 1
innkeeping quarterly
feature article 17
smart reading for smart innkeeping
Providing Compassion Through Escape
special section 11
The Northwest Innkeeping Conference & Trade Show
departments
cover story
5
“Buy Local” Message Drawing Customers to Independent Businesses
3
Key Notes
7
By The Numbers
23
Innkeeper 2 Innkeeper
24
Winter “Winners”
26
Industry News Beat
27
Marketing Matters
30
Food Glorious Food
35
Industry Events
36
PAII News and Information Center
33
Advertisers’ Index
Innkeeping Quarterly (IQ), is PAII’s quarterly periodical. PAII has been dedicated to fostering the knowledge and expertise of keepers of the inn for over 20 years. In line with this mission, each issue of IQ features members of the innkeeping community and covers topics that are important to those in the innkeeping industry: real estate, food, finances, customer relations, operations, marketing, and more. IQ: smart reading for smart innkeeping Professional Association of Innkeepers International www.innkeeping.org • 800.468.PAII © 2011, Professional Association of Innkeepers International