NATIONAL NEWS SPORTS DRINK
PepsiCo launches Gatorade Sports Mix powder
PepsiCo India has entered the powder category with the launch of Gatorade EVENT
International Food & Drink Expo India to be held in December The second edition of International Food & Drink Expo India 2010 will take place during December 2-4, 2010, at the Pragati Maidan Exhibition Grounds, Delhi. The launch show in December 2009 saw participation not only from India but also from other countries like the US, Australia, China, France, Italy, Spain, Thailand, etc. Some of key attendees in 2009 included representatives from Air AGRICULTURAL FAIR
Manipur agri fair shows new techniques & products
To showcase new agricultural techniques, organic products and equipment, an agricultural fair was held at the premises NEW MOVE
India first Asian nation to join OIV India will be the first Asian country to be accepted as a member of the Parisbased Organisation Internationale de la Vigne et du Vin (OIV), according to Dott Federico Castellucci, director general of the premier international organisation having only government bodies as members.
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Sports Mix in March 2010. “Gatorade, one of the world’s leading sports drinks, is quickly becoming popular with the sport and fitness loving Indian youth. Gatorade’s scientifically researched isotonic formula helps restore fluids, electrolytes and energy, which one loses while being active and sweating,” claimed the company. The product is a ready-to-mix powder, available in lemon and
orange flavours. Gatorade can be prepared by simply adding water, is convenient and available for Rs 15 per sachet. Each sachet makes 500 ml of Gatorade. The drink is also available in liquid format in three flavours orange, lemon and blue bolt. PepsiCo plans to support the launch through heavy consumer sampling and in-store activities.
India, Reliance, Dominos, Café Coffee Day, Ikea, M&S, and Carrefour. Key features of the event will involve Chef Essentials – a new feature for 2010, an area dedicated to kitchen equipment for India’s chef community among the rest, such as cooking demonstrations. Moreover, exhibitors can show live on their stands the culinary creations with their products. Besides, in Food Industry Forum food industry professionals will discuss the latest topics facing the food industry today, etc.
On this platform, the best sommeliers in India will be tested on their theoretical and practical knowledge by a panel of wine experts as well as networking with the buyer/exhibitors where one can conduct one-to-one meetings with key buyers to inform and educate about their products.
of the Central Agricultural University (CAU) in Manipur recently. With the North-Eastern region of India long being recognised as the hub of aromatic and medicinal plants, the fair showcased organic products, equipment and agricultural techniques tailored for the climate and terrain of the northeastern states of the country. Gurbachan Jagat, governor of Manipur, explained, “Agriculture is
the main source of livelihood for the people of Manipur and the other states of the North-East region. Development of agriculture and the allied sectors, being the backbone of the economy, plays a crucial role towards the overall development of the region. The fair aims to boost scientific technology in agriculture and its allied sectors like food processing and train farmers in the same.”
Acknowledging the role played by Subhash Arora as a catalyst, Castellucci informed 105 international journalists and enologists from Italy and abroad to judge wines for the 18th Vinitaly Concorso Internazionale at Verona that OIV is looking forward to welcoming India as a full member in a few months. The by-laws of the organisation provide for a period during which the
members can raise objection to the entry of any new applicant. Government of India has taken steps to join the organisation, which would be attractive to table grape growing industry and wine making companies.
May 2010