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WOMEN ENTREPRENEUR 42 BEDAZZLED Jewelry designer Poonam Soni entered the market in the late '80s to create a brand that is celebrated world over today. By Sriya Ray Chaudhuri
SOCIAL ENTREPRENEUR 44 RETURN TO THE ROOTS
Madura Micro Finance Ltd (MMFL) expects to spin off a better generation of entrepreneurs by ensuring effective deployment of microfinance loans. By Shobha Mathur
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46 CRUSADERS INC The Schwab Foundation for Social Entrepreneurship, in partnership with the Jubilant Bhartia Foundation, announced winners of the ‘India Social Entrepreneur of the Year’. By Pranbihanga Borpuzari
GREEN SIGNALS 48 TURN YOUR HOTEL INTO AN ECOTEL Five steps to ensure your hotel keeps the planet green. By Param Kannampilly
MONEY 87 CHARGED UP Ways to knock down rates of business credit cards. By Gwen Moran 72
88 CREDIT RISKS
Things to know before accepting credit card offers. By Rosalind Resnick
89 PERSONAL PROTECTION
Keep your business and personal assets segregated so that you are safe even if the business fails. By Gwen Moran
OFF BEAT 72 ANTHEMS FOR ENTREPRENEURS
10 songs that will make you laugh, cry and bounce back with vigor if there are obstacles in your entrepreneurial journey. By Shantala Bellare Entrepreneur + December 2010 9