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User: sburris Time: 10-14-2013 13:07 Product: INIBrd PubDate: 10-17-2013 Zone: Special Edition: 7 Page: ToAdvFolio-Cov Color: C K Y M INDYSTAR THURSDAY, OCTOBER 17, 2013 X1 A custom advertising publication to The Indianapolis Star ■ Thursday, Oct. 17, 2013 ■ Del Webb Press YOUR FUTURE BEGINS NOW Volume 8 Issue 2 Before I moved to Britton Falls, I never thought I would … “Find a new neighborhood as warm and inviting as my previous home location — but I did.” —Julie Ingels New consumer-inspired floorplans support an easy, effortless lifestyle By Angela Parker F For Custom Publications or more than 50 years, Del Webb has listened to homebuyers age 55 and better, and has evolved to suit their changing lifestyles. Once again, the company has been hard at work learning what these homebuyers want in a home. In early November, Del Webb will introduce 11 new consumer-inspired floorplans to Britton Falls — one more step in that listening/evolving relationship. “PulteGroup [Del Webb’s parent company] is the only builder that’s doing consumer-inspired floorplans,” said Sue McConochie, a Britton Falls sales counselor. “They went through a 12-step process to deliver the new floorplans and got consumer validation three times before rolling them out.” To do so, PulteGroup built full-scale mockups then had focus groups walk through Del Webb asked baby them and give feedback about boomers what they want what they did and didn’t like; in a home. This is what what they wanted and what they said, and this is what they would change. According you’ll get in the new to John Van Beynen, vice floorplans at Britton Falls: president of sales for Del ➤ Rejuvenation Webb’s Indianapolis Division, the new designs incorporate ➤ Social interaction features requested by baby ➤ Entertainment boomers. “Several years of research, ➤ Easy, effortless living thought and creativity have gone into the design of these homes,” Van Beynen said. “These new home plans blend the concepts of universal design for ageless living with higher energy efficiency and connectivity.” Take your pick Homebuyers talked and Del Webb listened Del Webb’s consumer research found that baby boomers want: ➤ Spaces for entertaining. ➤ Convenient, efficient homes. ➤ Amenities that promote relaxation and rejuvenation. ➤ Rooms that can be used for a variety of purposes. In answer to those preferences, Britton Falls’ new floorplans will have: ➤ Open spaces with traffic patterns that are conducive to hosting groups of people. Options such as hearth rooms also expand the entertainment area. ➤ Laundry rooms near the owners’ suites, low-threshold entries, optional low-threshold master showers and everyday entries where homeowners can deposit coats, purses and cell phones when they come home. ➤ Spa-like master bathrooms, optional retreats and dual master suites. ➤ Flexible spaces that can be used as bedrooms, dens or hobby rooms. In addition, the new homes will have features and options such as: ➤ Lofts ➤ Raised dishwashers ➤ Fixed stairs instead of pull-down stairs to attic spaces ➤ Large islands with seating ➤ More storage space and larger pantries ➤ Tandem garages on two floorplans To learn more about Del Webb’s new floorplans, contact the Britton Falls sales office at (317) 485-7100. Fitness, fun and friends By Rosemarie Kelly T For Custom Publications he Britton Falls way of life can be summed up in three words: active, social and fun. Think of the fun of college without all the classes, final exams and all-nighters. Or even better, enjoying the social activities of a cruise ship without having to drive hundreds of miles to board the ship. “We offer a resort-like lifestyle that revolves around having fun, being socially connected, staying physically fit, and enjoying life-long learning experiences,” said Sales Counselor Sue McConochie. Britton Falls’ full-time lifestyle director, Kim Catellier, sees to it that everyone’s social dance card stays as full as he or she can manage. “It’s activities galore,” said Alice Hayes, a Britton Falls homeowner since January 2013. “You don’t just sit in your house.” Healthy, active living Britton Falls offers more than 50 special-interest groups from billiards to bocce ball, from tai chi to Zumba. Dozens of activities emphasize healthy living, while others focus on social fun such as card clubs and crafts. Claudette Flora goes for the active life. She routinely plays mixed doubles tennis, does yoga, attends aerobics classes at the Britton Falls fitness center and strolls along the community’s walking trails. “There are so many great activities,” Flora said. “You just pick something and go do it.” Friendship and fellowship Friendly, easy-to-meet neighbors are another hallmark of Britton Falls living. Many streets hold monthly neighborhood parties. Pot luck suppers occur regularly The active life appeals to Claudette Flora, who routinely attends yoga and aerobics classes or walks the community’s trails. PHOTO: LAUREN TRISLER Each series — Monterey, Sonoma and Napa — will have three to four new floorplans that will be built throughout Britton Falls. The homes will range from 1,200 square feet to more than 2,500 square feet. One model from each series will be constructed for prospective homebuyers to tour. McConochie said the previous floorplans will be discontinued once the new plans are introduced. That means Britton Falls’ existing model homes are now for sale. Some already have been snatched up, but several still are available. ■ at The Chateau, the 23,000-square-foot center of the community. Dan and Alice Hayes remember attending their first pot luck supper. They didn’t know a soul, but that changed within five minutes. “Pretty soon someone came up and asked us to join their table,” Dan said. “What could have been a very uncomfortable situation became one in which we really felt welcomed.” Added Alice: “The fellowship here is wonderful. People really care about each other. Now we are as happy as two little peas in a pod.” ➤ See FITNESS, on Page 4

Del Webb Press Autumn 2013

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