INDUSTRY NEWS
Put a little heart in it: wood campaign will be ‘trucked’ around New Zealand
NZ Wood rolled out its new national campaign on the sides of a long haul truck and trailer unit in Dunedin last week to encourage people to use wood. The truck’s new livery promoting “Put a little heart in it, Build with Wood” was unveiled by Dunedin Mayor Dave Cull and National MP Michael Woodhouse. NZ Wood chief executive Jane Arnott said the decision to launch the campaign in Dunedin was a “no-brainer” as City Forests, owned by the Dunedin City Council and therefore the city’s ratepayers, was the oldest forestry company in continuous New Zealand ownership. The truck will travel the South Island while in the North Island two double-articulated units
Hearty launch.. Dunedin Mayor Dave Cull (left) and National MP Michael Woodhouse launch NZ Wood’s ‘Put a little heart in it, Build with Wood” campaign.
will be decked out similarly. NZ Wood hopes to encourage people to consider building in wood and encourage professionals to get up to speed on modern timber design and technology which had taken
giant leaps in the past 10 years. “Excellent designs that capture the benefits of timber – this is what we want for everyone building a new home,” Ms Arnott said.
Mr Cull said Dunedin’s forefathers had a lot of foresight when in 1906 they planted the exotic forest that provided the timber for some of Dunedin’s first state houses in the 1930s. New Zealand was particularly suited to timber construction and that had not changed, he said. Mr Woodhouse said the government strongly supported the forestry industry, which was New Zealand’s third-largest exporter. He praised the “tremendous imagery” on the side of the truck. Given the significant increase in harvesting expected in the next 10 years and the rebuilding of Christchurch, there was a lot of potential for the use of wood, he said.
Invitations are due to be sent out, however you can get in early and book your table or seat at this year’s Queensland Timber Industry Awards Gala Evening. rd The event will be held on Saturday 3 November 2012, at Victoria Park Functions Centre. This prestigious industry event will showcase and recognize our industry’s finest. This is the ONLY event of its kind for the Queensland Timber Industry and it is our chance to recognize those who excel in their chosen field. Tickets are $143 each or a table of 10 is $1,325 GST inclusive. Phone Alicia on 3254 3166 or email alicia@tabma.com.au Tickets includes 3 course meal, 5 hour beverage package and live band. TABMA QLD is proud to be hosting the event, sponsored by a host of businesses including timber industry and commercial entities.
Brisbane Hoo-Hoo Timber Industry Club 218 Inc.
Advertising: Tel +61 7 3266 1429 Email: cancon@bigpond.net.au
issue 239 | 17.09.12 | Page 17