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The largest International beauty, salon, and spa show in the Southwest

Thousands of ProDUCTS & show specials

200 seminars and workshops

covering every segment of the beauty, salon, and spa industry

Celebrity Presentations by Nick Arrojo, Mike Karg, Dee

Adames, Eve Pearl, Naja, and more!

2 CE Credits just for attending the show!

Register online at www.theimageexpo.com or call 877.219.3976

Show Preview www.theimageexpo.com

IMAGE is ever ything.

Sunday & Monday July 10 & 11 : 2011 Reliant Center, Houston Texas

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INSIDE THE PREVIEW Learn from the Stars p4 Main Stage Schedule p4

Show Location Houston Reliant Center One Reliant Park Houston, TX 77054

Continuing Education p6

Show Schedule Sunday, July 10 9am - 6pm

Hair Competitions p19

Monday, July 11 9am - 4pm

Nail Competition p20

REGISTRATION Before June 15th!!! Register before June 15th, 2011 and receive a $10 discount. Students pay $30 Individual Professionals pay $50 After June 15th Register after June 15th, 2011 and pay standard price. Students pay $40 Individual Professionals pay $60 Show Day Rate Students pay $55 Individual Professionals pay $75

Business Workshops p10 Hair Workshops p14

Photo c/o Stila

Nail Workshops p20

Spa Workshops p22 Barber Workshops p25 IMAGE Expo Participants p27 Hotel & Travel p28 Show Party Information p29 Photo c/o Stila

Floorplan p30 Registration p31

3 EASY Ways to Register: 1. Register online at www.theimageexpo.com 2. Fill out the registration form on page 31 and fax to (512) 249-5336 3. Call us at 877-219-3976

Photo c/o FiHair

follow us! look for us on twitter & facebook www.theimageexpo.com

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Capelli Hair Products The glamorous look that every woman deserves

Hair Extensions and more! C

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NOT ONLY HAIR EXTENSIONS

Official DIstributor for Texas NANO-COMPLEX速 Keratin Gold Retexturizing Treatment formaldeyde FREE

CAPELLI HAIR PRODUCTS ITALIAN STYLE Qualitalia Inc. Houston, TX 77057 713.429.5780

LEARN FROM THE STARS

Nick Arrojo

dee adames Main Stage Nick Arrojo and the ARROJO artistic team reveal the lastest trends and techniques in scissor and razor cutting in this trailblazing main-stage show Featuring asymmetry, disconnection, undercutting, aggressive, spiral-shaped layering, and short to long cutting, this is the inside track on the ARROJO approach to modern and creative trend-consious hairstyling.

Sunday Monday

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3:00pm - 3:50pm #5052 Stage A 11:00am - 11 :50am #5053 Stage A

Free-Style Cutting Dee’s “Free-Style” cutting will give you freedom from the traditional calculated approach to hair cutting. Creating a certain look, for specific person, can not be put into an equation, and although every person should have a solid technical foundation, what separates the good stylist from the great stylist is the ability to create something uniquely fitted to each client. The free-style cutting class will challenge your abilities using 6 different shears. Much like a painter uses different paint brushes to accomplish specific tasks, so also the hair stylist can work their “canvas” to create a master piece.

Main Stage Performance

Workshop - Love Your Work. We Do In the classroom, get close up with razor pioneer, Nick Arrojo. Showcasing the latest trends and practices in modern-razor cutting., Nick’s live model demos highlight how to: Combine round and square cutting, Blend layers and disconnection, Shape a structured interior, with lots of looseness and movement on the outside of the cut Sunday :: 12:00pm - 1:30pm #1000 Room #201 Monday :: 12:00pm - 1:30pm #1001 Room #201 Cost : $100.00

Sunday Monday

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11:50am - 12:40pm #5057 Stage A 12:30pm - 1:20pm #5058 Stage A

Workshop Sunday :: 1:30pm - 3:00pm #5059 Room #202 Monday :: 10:00am - 11:30am #5060 Room #202 Cost : $50.00

MAIN STAGE A Sunday 10:30am - 11:20am 11:50am - 12:40pm 1:00pm - 1:50pm 3:00pm - 3:50pm 4:30pm - 5:20pm

Karg Inc., New York featuring Mike Karg & Jerome Dee Adames MIZANI Nick Arrojo: the Main Stage The Square by Dewey Fanone and Team Fi

Monday 10:00am - 10:50am 11:00am - 11:50am 12:30pm - 1:20pm 2:00pm - 2:50pm 3:00pm - 3:50pm

Karg Inc., New York featuring Mike Karg & Jerome Nick Arrojo: the Main Stage Dee Adames High Gear Cutting MIZANI

MAIN STAGE EVENTS

mike karg

eve pearl Karg Inc., New York featuring Mike Karg & Jerome

See Mike KARG and team sharing their knowledge and techniques in the world of Dry Hair Cutting. Learn how to create in no time perfect symmetric and asymmetric bangs, the perfect layers and the always great looking and sexy undercut. Straight, curly, short and long; anything goes. The KARG DryHairCut™ philosophy is the most practical haircutting system. See for yourself how it will benefit your everyday salon work. KARG will demonstrate his latest invention in the world of Dry Hair Cutting: the KARG-Shear K-TSlide Royale. It is the first Texturizing Shear on the planet you can slide with. See it to believe it….. KARG also launches the K-Unplugged DVD Vol 7 MEN’S RAZOR CUTS featuring William Zabeni and the DVD Vol 8 CUT + COLOR featuring Jo Blackwell. Jerome will demonstrate the brand new redesigned KARG Razor K-360 Royale and the KARG Texture Blades 6 + 10 tooth for all razor-cut addicts. Lots of information and fun as always. It’s all about the cut!! Sunday :: Stage A Monday :: Stage A

10:30am - 11:20am #5054 10:00am - 10:50am #5055

naja The Flawless Bride: Natural to Glamorous

This class with 5-time Emmy award winner and author, Eve Pearl, focuses on the bride and wedding party using the EVE PEARL® method. This will ensure a flawless look for videography, photography with a long lasting fresh and beautiful look in real life . Some of Eve’s beauty secrets include step-by-step corrective makeup techniques for difficult situations, working with ALL skin tones; matching foundation, concealer, choosing eye, cheek and lip colors. Sunday :: 2:30pm - 4;00pm #7000 Room #204 Monday :: 12:30pm - 2:00pm #7001 Room #204 Cost : $50

Making Money with Minx In this class you’ll learn how to double your income and grow your business using Minx technology system. Leading Minx Master, celebrity manicurist & salon owner, Naja will demonstrate the Minx application process and let you in on her tips, tricks and recipe to becoming a successful entrepreneur while making your business stand out from the rest. Extend fashion to your fingertips and bring the power of the purse to your own hands. Instructor: Naja & Aethena Elliot Sunday :: 10:30am - 12:00pm #6000 Room #205 Monday :: 10:30am - 12:00pm #6001 Room #205 Cost: $25

High Definition Beauty For Every Complexion This Hands-On workshop with Eve Pearl, the innovator of High Definition Beauty, will discuss products and techniques ideal for High Definition, while showing how to correct imperfections for a flawless finish. Learn how to work with ALL skin tones; matching foundation and concealer, and choosing colors beneficial for HD. Sunday :: Monday :: Cost : $50

12:00pm - 1:30pm #7002 Room #204 10:00am - 11:30am #7003 Room #204

Social Networking to the Stars This class is jammed packed with business building techniques to get you paid what your time is REALLY worth. Naja, will ignite your passion to charge MORE with “Finding your worth and charge accordingly” teaching you free techniques for advertising and using the media to build your brand, while Athena a social media queen shows you how to dramatically increase your income with twitter, and facebook and targeting 3 groups of potential clients that you are currently not exposed to. Get paid! Instructor: Naja & Aethena Elliot Sunday :: 1:00pm - 2:30pm #6002 Room #206 Cost: $55

MAIN STAGE B Sunday 10:00am - 10:50am 11:00am - 11:50am 12:00pm - 12:50pm 1:00pm - 1:50pm 2:00pm - 2:50pm 3:00pm - 3:50pm 5:00pm - 5:50pm

High Gear Cutting Retro Hair Institute of Tour The Art of Eyelash Extensions Discovering Dikson Lash Extensions: Bridal Makeup Made Easy Demonstrations by Motives Cosmetics

Monday 9:30am - 10:20am 10:30am - 11:20am 12:30pm - 1:20pm 2:00pm - 2:50pm 3:00pm - 3:50pm

Demonstrations by Motives Cosmetics Retro Hair Institute of Tour Discovering Dikson The Art of Eyelash Extensions Bridal Makeup Made Easy

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CONTINUING EDUCATION

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IMAGE Expo 2011 6 CE Credits Receive 2 hours of continuing education credit simply for walking around the Image Expo exhibit hall and learning “what’s new”! Additionally, get 4 more hours of continuing education credit by attending the fun and lively on-site Sanitation/ Rules & Laws class. Refresh your skills and knowledge of Sanitation and Rules & Laws of Cosmetology in an interactive, real life example-filled class! This class consists of: * 2 hours of Health & Sanitation * 2 hours of Rules & Laws * 2 hours of Cosmetology related unlimited Exhibit Hall.

Making Money with Your Facebook & Website 2 CE Credits

Methods of Teach & Effective Speaking Course#5806 2 CE Credits

Beauty industry professionals need to understand the powerful and economical social networking phenomenon and how to put it to work for You. Facebook, Twitter, Yelp, LinkedIn, Review Sites, Websites…..how do you sort it all out and use it to grow your business and make money for you. Meet Judy and learn how. By: Cosmetology Educators, Inc #1319 Instructor: Judy Johnson Sunday :: 9:00am - 11:00am #3003 Room #405 Sunday :: 4:00pm - 6:00pm #3004 Room #407 Monday :: 9:00am - 11:00am #3005 Room #405 Cost $20

By: Cosmetology Educators, Inc #1319 Instructor: Zo Vrana Sunday :: 4:00pm - 6:00pm #3006 Room #405 Cost $20

By: Cosmetology Educators, Inc #1319 Instructor: Deborah Cooper Sunday :: 9:00am - 1:00pm #3000 Room #404 Sunday :: 2:00pm - 6:00pm #3001 Room #404 Monday :: 9:00am - 1:00pm #3002 Room #404 Cost $50

Hair and Scalp Specialists: The Alternative Hair Doctor or ‘Trichologist’ 2 CE Credits

If your client has a problem with their hair or scalp the specialist to see is a trichologist. They can treat hair loss, baldness, scaling of the scalp, itching, hair breakage, dryness and oiliness among other things. By: Cosmetology Educators, Inc #1319 Instructor: Kerri Parker Sunday :: 11:00am - 1:00pm #3007 Room #405 Sunday :: 4:00pm - 6:00pm #3008 Room #406 Monday :: 11:00am - 1:00pm #3009 Room #405 Cost $20

Short2long Hair Extensions Certification #6345 4 CE Credits

2 Hour Sanitation Course #6487 2 CE Credits TDLR Course #6487 meets the mandatory 2 hours of Sanitation for all licensees who expire on or after September 1, 2008. This course also meets the mandatory 2 hours of Sanitation for those licensees who are 65 years of age plus have at least 15 years of licensed experience. By: Cosmetology Educators, Inc #1319 Instructor: Zo Vrana Sunday :: 2:00pm - 4:00pm #3010 Room #405 Cost $20

The techniques taught in this class will help you better understand the psychology of learning and the laws of learning. You will learn to be a more effective speaker and how to use questions as a tool and stimulate thought. This class is not just for Instructors. This is an interactive class that helps everyone refine their ability to control the room and become a better presenter. Approved for 2 hours of teaching methods continuing education as mandated for all cosmetology Instructor license renewals.

People love that our hair is reusable several times over; saving your client money while you still get paid to remove and reapply. Learn how to increase your bottom line with a fantastic product and satisfied clients. We will talk about how to get hair extension customers, promoting yourself and a brief example of a consultation. This is an important factoras you need to know your client’s lifestyle as well as their hairstyle. Course includes mannequin head and tools for hands-on training. Please bring a notebook for notes and kits will be available for purchase to get started with your clients. Students will receive a certificate at the end of the course certifing them with Short2long along with a discount coupon for your first order (not including kits). By: Short2long Hair Extensions #1761 Instructor: Birute Andrisiuneas Monday :: 1:00pm - 5:00pm #3011 Room #406 Cost $200

The Official Continuing Education Provider of the IMAGE Expo 6

IMAGE is everything.

CONTINUING EDUCATION

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Updo with a Twist Course#6485 3 CE Credits

Electric File Certification Course#5808 3 CE Credits

4 horas Curso de Limpieza/Reglas y Leyes (#5807) 6 CE Credits

This session is hands-on and not your same old updo class! Learn to create beautiful, unique updo styles that accentuate your client’s facial shape and features so she’ll look fabulous for that special event. Learn great tips and tricks to keep the style secure and fresh throughout her special occasion. You’ll learn Basketweave, French Twist and other Updo styles.

An extensive HANDS-ON class of the use of electric files in salons, various types of electric files and bit selection. This course covers the use, sanitation, disinfection, features, and benefits. Attendees will learn and practice usage techniques and problem solving techniques when using an electric file.

Este curso le proveerá los elementos necesarios para ayudar a controlar gérmenes peligrosos que causan enfermedades y a reconocer las enfermedades infecciosas. Disfrute de esta clase divertida e interactiva. Nosotros no solamente le leemos las reglas y reglamentos sobre salud y saneamiento durante cuatro horas.

By: Cosmetology Educators, Inc #1319 Instructor: Tracie Phan Sunday :: 9:00am - 12:00pm #3015 Room #407 Sunday :: 1:00pm - 4:00pm #3016 Room #407 Monday :: 9:00am - 12:00pm #3017 Room #407 Cost $85

Este curso lo ayudará a tener un mejor entendimiento de las Reglas y Leyes que están siendo aplicadas en la profesión de cosmetología y como afectan su carrera profesional y el ambiente en el salón.

This class earns you 3 hours of Cosmetology-related credits for your license renewal. Each session is limited to 30, so reserve your spot early! By: Cosmetology Educators, Inc #1319 Instructor: Loretta Sharp Sunday :: 9:00am - 12:00pm #3012 Room #406 Sunday :: 1:00pm - 4:00pm #3013 Room #406 Monday :: 9:00am - 12:00pm #3014 Room #406 Cost $65

By: Cosmetology Educators, Inc #1319 Instructor: Mary Padilla Sunday :: 1:00pm - 5:00pm #3018 Room #409 Cost $50

The Official Continuing Education Provider of the IMAGE Expo

www.theimageexpo.com

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CONTINUING EDUCATION

International te natio Conference Management, Inc International te natio Conference Management, Inc

Haircolor on Tour! 2 CE Credits

Keratin Smoothing Treatments 2 CE Credits

Sculpting & Dry Cutting 2 CE Credits

Donna will present new and exciting techniques and formulas to stimulate your creativity. By inspiring new ideas you will have greater confidence to realize your own artistic endeavors.

Keratin has changed the beauty industry - starting with smoothing therapy and continuing with a complete range of products and styling tools.

Guaranteed to inspire and motivate you with new and innovative cutting and styling techniques and trends that you can use in your salon, while increasing your abilities and profits!

This creative class will offer live demonstrations on models that is not only inspirational to the creative colorist, but also specific to what is current for the season with color for the trend conscious.

Keratin hair treatments promise smooth, straight hair that remains sleek and curl-free for several months. There are risks to consider with many versions of the treatment, and stylists should be fully aware of the process and possible effects.

By: Cosmetology Educators, Inc #1319 Instructor: Donna Tindle Sunday :: 2:00pm - 4:00pm #3019 Room #408 Monday :: 11:00am - 1:00pm #3020 Room #408 Cost $20

By: Cosmetology Educators, Inc #1319 Instructor: Jodi Beaton Sunday :: 12:00pm - 2:00pm #3021 Room #408 Monday :: 9:00am - 11:00am #3022 Room #408 Cost $20

Clinical Care Skin Solutions 2 CE Credits This educational series features Sarah McKenzie, Regional Education Training Manager for Clinical Care Skin Solutions. This class will consist of hands on Sugar Cane Peels, Extraction Techniques, basic facial protocols with emphasis on anti-aging and acne solutions, as well as proper sanitization and tray set up. Join Sarah as she shares her expert techniques and extensive knowledge of the Skin Care Industry. By: Cosmetology Educators, Inc #1319 Instructor: Sarah McKenzie Sunday :: 9:00am - 11:00am #3025 Room #409 Sunday :: 11:00am - 1:00pm #3026 Room #409 Monday :: 9:00am - 11:00am #3027 Room #409 Cost $20

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By: Cosmetology Educators, Inc #1319 Instructor: Jackie Collins Sunday :: 4:00pm - 6:00pm #3023 Room #408 Monday :: 1:00pm - 3:00pm #3024 Room #408 Cost $20

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Scan the QR Code with your Smart phone for immediate access and information to the image expo!

www.theimageexpo.com

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The most affordable sterilized ear piercing system available on the market today. Caflon is one of the world’s largest manufacturers of sterilized ear piercing equipment and hypo-allergenic fashion and with active distributors in over 60 countries, we are Internationally recognized as the market leaders.

Caflon Company, Inc 25416 Frampton Avenue :: Harbor City, CA 90710 t. (310) 329-0660 :: f. (310) 325-3429 e. caflonusa@gmail.com or tonydurham12gmail.com

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BUSINESS

International te natio Conference Management, Inc International te natio Conference Management, Inc

Why People Buy We will determine why people choose to buy your products or services. How to beat price objections and determine the hot buttons that get people to decide. Looking beyond the marketing to the true sales dynamics that exist in the buying process. Cutting through smoke screens and getting add on products or services when the customer is hesitant. We will discuss the most typical, customer sales personalities and how to work with them. Raise both revenue and profitability without pressuring your customers.

Staying Motivated

Improve Your Sales Skills

Tough economy? Customers getting picky? People not spending what they used too? Working twice as hard to make the same money? If any of these sound familiar you need the core of your motivation to be structured. Going up and down with circumstances can affect the customer and cripple your sales goals. Most people do not even realize how they are damaging their own sales performance. Find out what the most effective motivation techniques are and how to implement them. Both for yourself and your staff.

Many people are in sales dynamics and have never been trained. Even business owners are flying by the seat of their pants in their sales presentation and technique. Often people count on their marketing to do their sales work. Unfortunately with the advent of electronic, affordable marketing, sales ability is getting even more critical. From reading body language, speaking to sell and recognizing closing points, sales is a profession that needs to be trained and practiced. Get some easy to apply methods that can enhance your sales ability today. Tried and true points that work.

By: Tom Woodcock, Seal the Deal Sunday :: 12:30pm - 2:30pm #4002 Room #306

By: Tom Woodcock, Seal the Deal Monday :: 10:00am - 12:00pm #4003 Room #306 Cost: COMPLIMENTARY

By: Tom Woodcock, Seal the Deal Sunday :: 10:00am - 12:00pm #4000 Room #306 Monday :: 12:30pm - 2:30pm #4001 Room #309 Cost: COMPLIMENTARY

How To Use Basic Strategic Marketing and Sales To Help You Stand Out As The Clear Leader In Your Industry. You don’t need to spend more on marketing…You just need to spend more wisely. Every company has two sides to their business: • The Owner’s Reality - what your company actually is – what you’re good at, what you offer, and everything that makes up your company. • The Buyer’s Perspective - what buyers know or think they know about your services or products. The buyer’s perspective rarely, if ever, accurately matches up with what your business can actually do. Instructor: Joshua Ramsey, The Strategic Point Sunday :: 9:00am - 11:00am #4004 Room #309 Monday :: 9:00am - 11:00am #4005 Room #309 Cost: COMPLIMENTARY

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Charging Your Worth! Have you ever felt like you were working really hard and not earning what you are worth? In this class you will learn how to start making more starting today. You will learn how to increase your guests spending with each visit. You will also learn WHEN and HOW to raise your prices. This is a ‘must attend’ for all salon/spa owners and staff. By: Empowering You Instructor: Louis Mattassi Monday :: 3:00pm - 4:30pm #4007 Room #309 Cost: COMPLIMENTARY

Join the 6-Figure a Year Service Excellence Club In this class you will learn the systems that are required for you to join the 6-Figure a Year Service Excellence Club. Learn a unique approach to adding the WOW factor to every guest’s visit. Learn to work less hours but make more money. You can have all of this without raising your prices or seeing more guests. By: Empowering You Instructor: Louis Mattassi Sunday :: 12:30pm - 2:00pm #4009 Room #403 Cost: COMPLIMENTARY

BUSINESS

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International te natio Conference Management, Inc International te natio Conference Management, Inc

10 Steps to Owning a Successful Business  In this class you will learn how to take your business to the next level. This class will give you the tools needed to become a successful business owner and make 2011 your most successful year ever. With the right tools you can take your business from nonprofit to profitable!!! By: Empowering You Instructor: Louis Mattassi Sunday :: 3:00pm - 4:30pm #4014 Room #312 Monday :: 10:00am - 11:30am #4015 Room #403 Cost: COMPLIMENTARY

Make Your Business Make YOU Money  It’s Just Business Many salons & spas are not making the owner/business money, in this class you will learn what it takes to have your business make you money! We begin by reviewing where you are now, and then we turn the focus to how to get you where you want to be. Having the “business make you money” is a different skill set than you making the business money! At the end of this class you will know what you need to do to have your business making money for you! By: Empowering You Instructor: Louis Mattassi Sunday :: 10:00am - 11:30am #4016 Room #403 Monday :: 12:30pm - 2:00pm #4017 Room #311 Cost: COMPLIMENTARY

A Business Management Class for Salon Owners and Managers “Building and Growing Successful and Profitable Business In a Tough Economy” • 10 proven steps to building and growing your business • How to prevent and overcome staff turnover • 6 steps to building customer loyalty to your business • Build and keep your championship team • 7 simple steps to building financial independence and security • Powerful and proven guidelines to client retention • Develop outstanding business management skills by working smarter • Powerful cost effective marketing tips to increase salon traffic • Identifying and preventing the causes of customer loss • Proven employee training and education guidelines • How and when to raise prices • Proven steps in taking your salon to the next level • Overcome burnout- How entrepreneurs (like you) re-commit • Renew your fighting spirit and passion to succeed By: Hairdresser Career Development Systems (HCDS) Instructor: Jon Gonzales Sunday :: 10:00am - 11:30am #4018 Room #310 Sunday :: 12:00pm - 1:30pm #4019 Room #310 Sunday :: 2:00pm - 3:30pm #4020 Room #310 Monday :: 10:00am - 11:30am #4021 Room #310 Monday :: 12:00pm - 1:30pm #4022 Room #310 Cost: COMPLIMENTARY

A Hairdresser’s Guide to Excellence Personally, Professionally, and Financially Special Personal Growth Success Class for Hairdressers, Teachers, and Students who want to know more than how to cut and style hair. • How to create value in yourself and your skills • How to create a demand for your services • How to double and triple your income • Build an upscale and appreciative clientele • Identify and avoid career obstacles and pitfalls • Proven plan of action for your personal, professional, and financial development • Powerful self motivation and self management guidelines • Develop self confidence and self esteem • Gain that competitive edge • Identify and avoid the causes of customer loss • Develop outstanding people and communication skills • Overcome burnout and renew your passion to succeed • Start on a path to financial independence and security By: Hairdresser Career Development Systems (HCDS) Instructor: Jon Gonzales Monday :: 2:30pm - 4:00pm #4023 Room #310 Cost: COMPLIMENTARY

www.theimageexpo.com

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How To Set Up & Run Your Business From The Front Desk As the head of your company you need to be informed on the how to’s of being focused on what you want from your front desk. Learn: the Art of interviewing, going to the next level. Managing the Manager / Receptionist. It is how you guide and direct your front desk that will ensure your business to run more efficiently, for all Owners, Managers, Receptionists, Salon Coordinators, Commission-based or Rental salons, day spas and barbering businesses. By: KASSIDY’S SALON MANAGEMENT Instructor: KEN CASSIDY Sunday :: 2:00pm - 4:00pm #4024 Room #309 Cost: COMPLIMENTARY

Employee Compensation: How to Stay in Business with a NEW Commission Approach

How To Set Up & Run A Business For Booth Renting Including, IRS and Most State Guidelines

The restructuring of pay compensation is crucial in order to stay in business with employees today. Learn: Why the present commission structure does not work anymore and why you need to change. Understanding the 2 most expensive times of having employees is crucial. How to implement that change, and create a WIN/WIN relationship, for your entire staff. For all salon, day spa and barbering owners, managers for the success of everyone’s future.

This seminar will teach you why 90% of all booth rental salons, day spa’s, barbering businesses, and their booth renters are operating illegally and could not pass an IRS or their own State audit today, or survive a court hearing. Learn: The complete business structure that will make your business more profitable above base rent by creating six to seven additional ways of producing income and be in legal compliance.

By: KASSIDY’S SALON MANAGEMENT Instructor: KEN CASSIDY Sunday :: 10:00am - 12:00pm #4025 Room #311 Cost: COMPLIMENTARY

By: KASSIDY’S SALON MANAGEMENT Instructor: KEN CASSIDY Monday :: 10:00am - 12:00pm #4026 Room #312 Monday :: 2:00pm - 4:00pm #4027 Room #306 Cost: COMPLIMENTARY

Kassidy’s

Kassidy’s

Kassidy’s

Salon Management Consultants

Salon Management Consultants

Salon Management Consultants

www.kassidys.com

The Business of BEAUTY Learn the steps necessary to move forward now that you are licensed. Learn the specific steps to establish yourself and/or your product as a successful brand. Learn how to structure your business or career to succeed with a limited budget. Explore the many different opportunities and areas within the beauty industry to be successful. Have the opportunity to ask your specific questions during the Q & A session By: Lady Emmy Instructor: Lady Emmy Sunday :: 10:00am - 12:00pm #4029 Room #200 Sunday :: 2:00pm - 4:00pm #4030 Room #200 Monday :: 10:00am - 12:00pm #4031 Room #200 Monday :: 2:00pm - 4:00pm #4032 Room #200 Cost: $50

www.kassidys.com

Revitalize your aesthetic business with proven, hands-on marketing tactics Nationally recognized Aesthetic Builder Seminar Series have now come to Houston! Learn how to gain new business and clients with proven effective, no or low cost marketing tactics, as well as discover the new trends in the aesthetic industry and new technology featured on national television, such as The Doctors show, Deco Drive and more. Normally fee-based, now free to show attendees only.

By: Edge Systems Corporation Instructor: Alan Reich Sunday :: 12:00pm - 2:00pm #4033 Room #309 Monday :: 12:00pm - 2:00pm #4034 Room #306 Cost: COMPLIMENTARY

www.kassidys.com

How to become a $100,000 service provider Have you ever wondered how some individuals make $100,000+ per year and why others cannot? It is easier then you think when you know how, says Lauren Gartland—Founder of Inspiring Champions. “You can double or even triple your results by following practical and proven strategies—taking your income from ordinary to extraordinary!” YOU WILL LEARN: A Success Formula to make $100,000 per year How to become the Top 1% income earner in your career How to double your income without raising your prices or seeing more clients Five step proven system to dramatically increase your earning potential every day If you are ready to JOIN the $100,000 CLUB than this is a class you won’t want to miss! By: Inspiring Champions Instructor: Sunday :: 10:00am - 11:30am #4036 Room #313 Monday :: 10:00am - 11:30am #4037 Room #313 Cost: COMPLIMENTARY

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Is There an App for That? The Latest Tech Trends in Salon & Spa Management

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Every personal service imaginable will soon be found, compared, scheduled and paid for online. Is your business ready? MINDBODY’s Stephanie Jennings will discuss how the latest technology, such as web-based software mobile online scheduling and payments, and “smart booking” can attract new clients to your business and keep them coming back for more. Online or on-the-go, these tech advances help you manage your business and generate sales anywhere, anytime. By: MINDBODY Instructor: Stephanie Jennings Monday :: 10:00am - 11:00am #4028 Room #311 Cost: COMPLIMENTARY

How to win your client for life in just 10 minutes

Playing and winning the new client game

Are you struggling to increase your income? Do you dislike feeling like a pushy sales person? Have you ever lost clients without knowing why?

ARE YOU TIRED OF… Not having enough Clients? Having too many of the wrong kind of Clients? A lack of Systems to help new or existing team members build a Clientele?

If so, join Inspiring Champions as we share a fast, easy & proven system to instantly grow your income and win your client’s for life and…in just 10-minutes! YOU WILL LEARN: How to turn every Client into a Raving Fan How to sell Solutions versus Products and Services A10 minute system to create a WOW Experience with every Client, every time How to instantly double your Service and Retail Sales with confidence & integrity By: Inspiring Champions Instructor: Sunday :: 12:00pm - 1:30pm #4038 Room #313 Monday :: 12:00pm - 1:30pm #4039 Room #313 Cost: COMPLIMENTARY

FACT: Did you know that…building a Clientele is one of the biggest challenges most individuals will face in their business? Good news, says Founder of Inspiring Champions Lauren Gartland. “It can be fast, easy and fun when you know how!” YOU WILL LEARN: The Top 3 ways to gain new and ideal clients into your business How to inspire & reward your existing Clients to refer you new business Five creative ways to attract new clients into your business with little or no money If you want new and ideal clients then this dynamic program is for YOU! It will give you proven tools to confidently start growing your clientele NOW! By: Inspiring Champions Instructor: Sunday :: 2:00pm - 3:30pm #4040 Room #313 Monday :: 2:00pm - 3:30pm #4041 Room #313 Cost: COMPLIMENTARY

truLASH offers America’s first EC Compliant & ISO Certified adhesive! truBOND is completely FUME FREE and safe for the most sensitive eyes. Please stop by our booth (#549) to find out more and for specials up to 40% off our products! Please also sign up to attend our free seminar “The Art of Eyelash Extensions” scheduled on the main stage @ 2:00pm July 10th & 11th! 2800 Antoine Dr., Ste 2862 Houston, Texas 77092 832-552-3367 (O) | 832-413-6751 (F) info@truLASH.net www.truLASH.net

www.theimageexpo.com

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Real World Internet Marketing for Salon Professionals This class is designed specifically for salon owners and independent professionals who have little or no technical experience. Come learn how you can turn a website into one of your most cost effective marketing tools. Heather Smith a former Distributor Sales Consultant with SalonCentric and current President of StyleNet will show you simple steps that will bring new customers into your salon and put more money into your pocket. This class will explore: • Utilizing Facebook to grow awareness • Branding your business online • Building your clientele • Attracting new stylist and service providers • Marketing retail specials • Advertising service specials • Client retention programs

Evaluation and management of common skin conditions 2011 Decsriptiong Coming Soon! By: Instructor: Dr. Zavala Sunday :: 4:00pm - 5:00pm #4035 Room #208 Cost: COMPLIMENTARY

By: Style Net Instructor: Heather Smith Sunday :: 1:00pm - 2:00pm #4042 Room #312 Monday :: 12:00pm - 1:00pm #4043 Room #403 Cost: COMPLIMENTARY

COME JOIN US FOR A FREE DEMO AT

BOOTH #522 Instantly Ageless™ Facelift in a Bottle is a revolutionary cosmeceutical serum that works instantly to reverse the signs of aging. This dramatic formula is perfectly safe and effective, and fragrance-free 16

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www.theimageexpo.com

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High Gear Cutting

Quick Carribbean Cuts

Frances London Dubose turns haircutting upside down with her high gear cutting! Rev up your career and triple your ticket average. You’ve seen her work in magazines...now is your chance to see her up close and personal!!

Frances London DuBose has turned haircutting upside downliterally! Prepare to see and learn things in this class that will be totally new. After this class you will: • Know how to quickly give your clients a customized consultation that will keep them coming back. • Will discover ways to give a classic haircut an original twist. See for yourself how tool selection is crucial to speed and final results. • Learn techniques and skills that you will use in your salon tomorrow.

By: BONIKA SHEARS Instructor: Dave Ray Sunday :: 10:00am - 10:50am #5000 Stage B Monday :: 2:00pm - 2:50pm #5001 Stage A Cost: COMPLIMENTARY

By: BONIKA SHEARS Instructor: Frances London Dubose and Bonnie Megowan Sunday :: 11:30am - 1:00pm #5002 Room #305 Monday :: 11:30am - 1:00pm #5003 Room #303 Cost: COMPLIMENTARY

Introduction To Hair Reconstruction & Laser Hair Growth (How to Make More Money & Keep Clients Happy) The introduction covers the basics: 1. How and why hair is lost and what can be done about it. (hair replacement for men, women, medical hair replacement) 2. Laser hair/scalp treatment. (how and why certain lasers and products stop, slow down and/or grow hair back) 3. Fashion wigs and extensions. (how to increase profits and decrease time and complaints; how to provide what clients need and want) 4. Hair care products. (today and tomorrow’s products that serve a real purpose and smell good and look good) 5. Hair care and business (marketing, management, getting and keeping clients, and how to make more money with little or no investment) By: Ken Webster, Cirrus Hair Centers Sunday :: 10:00am - 11:00am #5004 Room #101A Cost: COMPLIMENTARY

Interlocking

Wigology

Interlocking is the art of adding hair extensions without a foundation. No crochet hooks, glue, or braids are needed. This creates flat, smooth, natural looking hair extensions from the use of just a needle and thread! Interlock extensions allow you to change the color, length, density and/or texture of your client’s hair without damage. Great for thinning hair! Stylists will be taught how to apply and remove the extensions, conduct a consulattion, match the color, blend the hair and style. This braidless sew-in keeps the natural hair healthy and can last 2-3 months.

The current wig trend has expanded the creative and lucrative field of cosmetology. Wig specialist, Tarsha Woods, will teach you every phase of wigology including types of wigs, wig making, fitting wigs, wig shaping and coloring, styling, cleansing and conditioning. Create your own wig salon with the application of this theory and increase your income! Students will learn: • Types of wig foundations • Measuring head for proper size • Human vs. synthetic hair wigs • Preparation of wig on block • Wig salesmanship

By: Tarsha Woods, Celebrity Weaves & Wigs Monday :: 2:30pm - 4:00pm #5005 Room #100A Cost: COMPLIMENTARY

By: Tarsha Woods, Celebrity Weaves & Wigs Sunday :: 12:30pm - 2:00pm #5006 Room #300 Cost: COMPLIMENTARY

Retro Hair Institute on Tour Jackie Collins has over 10 years of professional experience and knows what it takes to stay on the cutting edge. Jackie will be showcasing the latest trends from Retrohair that will challenge and motivate you with cutting and styling techniques designed to increase your abilities and profits!

By: Metro Beauty Supply Instructor: Jackie Collins STAGE PRES. Sunday :: 11:00am - 11:50am #5009 Stage B Monday :: 11:00am - 11:50am #5010 Stage B Cost: COMPLIMENTARY

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Short2long Hair Extensions The Short2long method is a win/win solution for everyone. In this session, we will explain how to attract and maintain a happy, satified clientele. People love that our hair is reusable several times over; saving your client money while you still get paid to remove and reapply. Learn how to increase your bottom line with a fantastic product and satisfied clients. We will talk about how to get hair extension customers, promoting yourself and a brief example of a consultation. By: Short2long Hair Extensions/National Hair Center Instructor: Debbi Tenney Sunday :: 12:00pm - 1:00pm #5011 Room #101A Monday :: 12:00pm - 1:00pm #5012 Room #100A Cost: COMPLIMENTARY

KE2 Keratin Enhancer

Hair Addictionz Hair Extension Certification In our hour and a half Hair Extension Certification class you will learn the fastest and easiest application in the world as well as how to market yourself (and/or) your Salon to maximize the greatest profits. You will apply and remove extensions in our class so you leave confident and ready to start your business as well as receive your first kit to do your first service. Attendee will receive a certification certificate & kit. Please bring Flat Iron, all other materials will be provided. By: Hair Addictionz Instructor: Lorraine Conrad & Krissanna Conrad Sunday :: 11:00am - 12:30pm #5013 Room #203 Sunday :: 1:00pm - 2:30pm #5014 Room #203 Monday :: 11:00am - 12:30pm #5015 Room #203 Monday :: 1:00pm - 2:30pm #5016 Room #203 Cost: $250

Add Extra Income in Minutes with Fancy Feathers, Bling Strands and Bling Jewels in Your Salon! Regular demonstrations will be offered in our booth featuring all of the HOTTEST new trends including: Fancy Feather Extensions--Learn what to look for in quality feathers, how to make your own extensions, what tools you need, what types of feathers there are (big fluffy ones--think thin delicate ones), where to place feathers to get the best effect, and what is fair to charge. Bling Jewels--Genuine Czech Crystals for the hair--check out this new trend! Attached to the hair with a keratin bond, learn how to do it right and how to get dramatic results quickly and what to charge. Bling Strands™--Everyone’s favorite! Perfect your basic tying skills and find out what the three strikes are to longevity. Learn how to use them for everyday and special occasions, and what other salons are doing to add those extra dollars to the ticket. You’d be surprised!

KE2 Keratin Enhancer, the only product of its kind. KE2 Keratin Enhancer will allow the stylist to do multiple chemical services and leave the hair with the flexibility and luster of virgin hair. KE2 will increase your chemical services 100% plus increase your retail sales. We will be doing demos on our new product Kera Komplex, Keratin Treatment Smoothing Lotion and Clarifying Shampoo. Plus all the other KE2 products.

By: KE2 Laboratories Instructor: Boyce Gahagan Sunday :: 9:00am - 6:00pm #5017 Booth 742 Monday :: 9:00am - 4:00pm #5018 Booth 742 Cost: COMPLIMENTARY

Ergonomic Point Cutting Techniques 101 Jason Milligan will be demonstrating basic ergonomic pointcutting techniques focused on enhancing safety and building confidence. RazorSharpShears was founded by Jason Milligan, Hair Stylist/ Salon Owner and inventor of the Point-Cut Pro™ Shear.

By: Razor Sharp Shears Instructor: Jason Milligan Sunday :: 9:00am - 6:00pm #5023 Booth 643 Monday :: 9:00am - 4:00pm #5024 Booth 643 Cost: COMPLIMENTARY

By: Bling Strands Instructor: Joanne Richardson, Stacie Visser, Danielle Lems Sunday :: 9:00am - 6:00pm #5021 Booth 516 Monday :: 9:00am - 4:00pm #5022 Booth 516 Cost: COMPLIMENTARY

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Intro to Dikson Color & TA’AL Ammonia Free Color & Move Me Line An Introduction to Dikson Color; the most advanced research. Backed by years of experience, which marked a turning point in the world of color. Bright, Vivid, Intense shades…extremely pure tones capable of immediately and deeply catching your glance. By: JM Beauty Supply Instructor: Palma Sunday :: 10:00am - 11:30am #5025 Room #305 Monday :: 10:00am - 11:30am #5026 Room #101A Cost: COMPLIMENTARY

Combining Hair Color, Highlights and Lowlights In just 90 minutes, you will learn more than you have learned in years. Tom will demonstrate the art of combining highlights and lowlights with your hair color for better than ever results. Your reds will look richer, your blondes will never look brassy, Your brunettes will look radiant. Never again will you hear “it didn’t cover the gray” By following a few simple steps, you will always achieve perfect gray coverage.You can achieve dramatically better color wearability by just following a few simple steps that Tom will teach.This is a “must attend” class! Free DVD & sample lightner to the first 150 stylists who attends the class. By: JM Beauty Supply Instructor: Tom Dispenza Sunday :: 10:00am - 11:30am #5031 Room #308 Sunday :: 12:30pm - 2:00pm #5032 Room #308 Monday :: 10:00am - 11:30am #5033 Room #308 Monday :: 12:30pm - 2:00pm #5034 Room #101A Cost: COMPLIMENTARY

chromastics The Evolution of Hair Color

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Introduction to DKA Keratin Treatment, and Introduction to Argabeta oil Introduction to DKA Keratin Action; is an innovative treatment containing organic, bioactive keratin and is Formaldehyde Free. Introduction to Argabeta oil; is an intense beauty treatment for all hair types that contains Argan oil and Beta Carotene. Non-greasy, it absorbs immediately and does not leave residue and ensures deep hydration. By: JM Beauty Supply Instructor: Palma Sunday :: 4:00pm - 5:30pm #5027 Room #100A Monday :: 2:00pm - 3:30pm #5028 Room #303 Cost: COMPLIMENTARY

Beautiful Color for Dark Hair Yolanda will share color formulas and techniques that will help you to achieve better than ever color results when starting with darker hair. You’ll learn how to achieve beautiful blondes, auburns, chocolates and ash shades. No more brassiness, no more over-night fading and no more ugly highlights. This is a must see class for the serious colorist. Free DVD& sample lightner to the first 150 stylists who attends the class. By: JM Beauty Supply Instructor: Yolanda Sunday :: 10:00am - 11:30am #5035 Room #303 Sunday :: 2:00pm - 3:30pm #5036 Room #308 Monday :: 10:00am - 11:30am #5037 Room #303 Monday :: 2:00pm - 3:30pm #5038 Room #101A Cost: COMPLIMENTARY ** Class taught in Spanish

Discovering Dikson! Stepping out of the box stimulates your creativity! Finding inspiration through music, art or however you choose to recharge your battery!!! Join PALMA as she shares with you, where inspiration and motivation begins! YOU WEAR YOUR HAIR, YOUR HAIR DOESN’T WEAR YOU! By: JM Beauty Supply Instructor: Palma Sunday :: 1:00pm - 1:50pm #5029 Stage B Monday :: 12:30pm - 1:20pm #5030 Stage B Cost: COMPLIMENTARY

Foil Placement Defined Learn from the very best! Andre will teach you the easiest, fastest way of applying foils in the hair. Dimensional haircoloring and foil placement is the lifeblood of the salon industry. The more proficient you become, the more money you will make. This class will take your foil placement skills to a new level. If you are a beginner or if you are looking to refine your foil placement skills, this class is for you. Andre’s matter of fact approach to teaching haircolor makes learning a pleasure. This is not a manufacturer sponsored class. His teaching works with anyone’s haircolor. By: American Board of Certified Haircolorists Instructor: Andre Nizetich Sunday :: 10:00am - 11:30am #5039 Room #304 Monday :: 1:00pm - 2:30pm #5040 Room #100A Cost COMPLIMENTARY

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Killer Corrective Techniques

Clio

Dare to be more....

If you are having difficulty with corrective haircolor, this class will be very beneficial for you. Corrective haircolor involves three disciplines of haircolor. Proper consultation, effective formulations and skillful techniques. Andre will touch on all three of these and show you techniques that will solve any of your corrective situations. This class will work with any line of haircolor. Andre teaches in generic terms and is clear and easy to understand. To be in his class is to know his dedication to the profession. Don’t miss the opportunity to learn from the very best.

Experience life changing products from Clio & Clio Silky. All Natural Organically Grown Botanicals create therapeutic & restorative hair care products, providing unparalleled results. Micro-Emulsion technology allows for infusion of micro particles directly into the hair & follicle generating absolute maximum scalp and hair health.

World Renowned Platform Artist and Hair Stylist DJ Riggs presents MacVoil Botanical Nano Keratin Smoothing System, a revolutionary system that is completely safe. Enjoyable for stylists and clients alike, discover the wonders of a system 100% free of formaldehyde, aldehydes, parabens, sulfates and phosphates — a system that does not require gloves, masks, ventilation or safety gear and materials of any kind.

By: American Board of Certified Haircolorists Instructor: Andre Nizetich Sunday :: 1:00pm - 2:30pm #5041 Room #101A Monday :: 10:00am - 11:30am #5042 Room #100A Cost COMPLIMENTARY

Atrevete ser más Artista y Estilista, reconosida mundial Lucero López Nava presenta el sistema suave de MacVoil botánica Nano Keratina, un sistema revolucional que es completamente seguro. Es usado por estilista y clientes, descubre las maravillas de un sistema 100% libre de formaldehído, los aldehinos, los parabens, sulfatos y los fosfatos - un sistema que no requiere guantes, mascaras, ventilación, o protección de ninguna. Lucero a trabajado en, Houston, Ciudad de Mexico, París y San Francisco, y compratirar su experiencia con usted no sólo como artista y estilista pero como dueña de salón. Aprende cómo estar attento a tus clientes y como hacerlos feliz, tambien como aumentar su sustantivo personal y profesional. Esta es un oportunidad unica para aprender esta técnica revolucional, no dejes que esta experencia educacion se te pase. By: MacVOIL Instructor: Lucero López Nava Sunday :: 3:00pm - 5:00pm #5047 Room #101A Monday :: 2:00pm - 4:00pm #5048 Room #304 Cost: COMPLIMENTARY

By: MacVOIL Instructor: Yvette Holloway-Wright Sunday :: 10:00am - 12:00pm #5043 Room #410 Monday :: 10:00am - 12:00pm #5044 Room #304 Cost: COMPLIMENTARY

Hair Extension Certification by Adrian the Dreamweaver

By: MacVOIL Instructor: DJ Riggs & Elisabeth Ganzalez-Bapranco Sunday :: 1:30pm - 3:30pm #5045 Room #303 Monday :: 1:30pm - 3:30pm #5046 Room #308 Cost: COMPLIMENTARY

The Square

Workshop will cover various hair extension methods including Fusion, Micro Rings and Tape Hair techniques as well as top pieces for thinning hair. The educational portion of this class begins with consultation pre-qualifying your client and determining who is and who is not a candidate for hair extensions. We will discuss consent and release forms, monetary deposits, as well as client home care instructions. The course covers layering techniques for attaching the hair extensions and color blending. We also include sections for problems and solutions, medical interactions, and marketing and promotion. The in-depth hands on portion of this class is done on provided mannequin heads and includes proper techniques for removing the extensions.

The Square™ is a powerfully effective haircutting technique that allows stylists to create art by drawing from a clear understanding of the fundamentals. Developed by Fi Hair, The Square™ was first used as a training tool for stylists to master their cutting disciplines. It encourages stylists to focus on fundamentals such as, combing, sectioning, holding the hair, standing position, sightlines and visualizing shape. The Square™ simplifies the creation of shapes, stimulates creativity and opens up endless cutting possibilities for hair stylists.

By: Fi Hair Instructor: Dewey Fanone and Team Fi Sunday :: 4:30pm - 5:20pm #5050 Stage A Cost: Complimentary

By: Adrian the Dreamweaver Instructor: Adrian Sunday :: 9:00am - 3:00pm #5049 Room #100A Cost: $450

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Structured Formation: Advanced Technical Cutting

Installation of Hairbangers & Extensions Human Hair Additions

Hattori Hanzo In-Booth Education

This three hour hands on workshop is ideal for the stylist who would like to reinforce his or her cutting disciplines. Dewey Fanone will explain the fundamental techniques of executing a planned and effective shape in the hair. This program will enable the stylist to alter any shape while maintaining control of each section. Enhance your comfort with creativity, break the rules, and take your cutting skills to the next level. This comprehensive overview of all the modern classics in haircutting will help you reinforce and refresh existing cutting skills, while you learn the subtleties of precision.

Exciting opportunity to be one of the first to see the new “Hairbanger” line of products and learn how to properly attach Human Hair Clip-in bangs and extensions. Learn simple and easy techniques from Stormy, the inventor of these new products. Stormy McCowen, owner of Imagine Hair, is an inventor, and designer in the hair replacement and addition field with over 20 years experience.

Justin Thomas, “the prodigy”, is platform artist and international artistic director for Hattori Hanzo Shears. Justin is progressively changing our industry with his unmatched style and aggression to bend the fundamental rules of hairdressing. In his class you will be challenged to open your mind and explore your own natural talents and be uplifted to regain your inspiration as a true hairdresser. Together we will discover the true meaning why we entered this industry by not learning HOW to cut hair, but by learning WHY we do. This is the why behind the how. Justin has been educated, trained, and collaborated with some of the biggest names in the industry from Beverly Hills to New York and San Francisco.

-Tools required: all haircutting equipment -Mannequin included -Head sheets and literature included -Receive a free Troubadour cutting comb ($10.95 value) when booking this class before July 10, 2011 -Space is limited to 20 stylists only

By: Imagine Hair Instructor: Theresa & Stormy Sunday :: 3:00pm - 4:00pm #5056 Room #100A Cost: Complimentary

By: Hattori Hanzo Shears Instructor: Justin Thomas Sunday :: 9:00am - 6:00pm #5061 Booth 206 Monday :: 9:00am - 4:00pm #5062 Booth 206

By: Fi Hair Instructor: Dewey Fanone and Team Fi Monday :: 1:00pm - 4:00pm #5051 Room #206 Cost: $150

Nick Arrojo

Cost: Complimentary

dee adames

Free-Style Cutting Workshop - Love Your Work. We Do In the classroom, get close up with razor pioneer, Nick Arrojo. Showcasing the latest trends and practices in modern-razor cutting., Nick’s live model demos highlight how to: Combine round and square cutting, Blend layers and disconnection, Shape a structured interior, with lots of looseness and movement on the outside of the cut Sunday :: 12:00pm - 1:30pm #1000 Room #201 Monday :: 12:00pm - 1:30pm #1001 Room #201 Cost : $100.00

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Dee’s “Free-Style” cutting will give you freedom from the traditional calculated approach to hair cutting. Creating a certain look, for specific person, can not be put into an equation, and although every person should have a solid technical foundation, what separates the good stylist from the great stylist is the ability to create something uniquely fitted to each client. The free-style cutting class will challenge your abilities using 6 different shears. Much like a painter uses different paint brushes to accomplish specific tasks, so also the hair stylist can work their “canvas” to create a master piece.

Sunday :: 1:30pm - 3:00pm #5059 Room #202 Monday :: 10:00am - 11:30am #5060 Room #202 Cost : $50.00

CHECK ONLINE OFTEN! We update every week on new classes, seminars, and workshops! www.theimageexpo.com

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IMAGE Photo CompetitionS

Registration cost: $25 Profesional $20 student Winner Receives $500 Cash!

Entry Rules All applicants in the Image Photo contest must be a Licensed Cosmetologist or a student currently enrolled in a cosmetology school, on the day that their entry forms is submitted.

The Rules

Photo Submission Requirements With first time registration, you must send a photo of yourself along with a short bio. With each entry form, you must send a total of 6 photos of your hair model. 3 photos before and 3 photos after (front, back, side)

Image contestants must register online. Image contestants will be notified upon receipt of registration form and payment. The deadline is You must also send one full length view of the model final. No Exceptions. Deadline to enter is JUNE 27th, 2011. showing the overall look.

Payment must be made in full at the time you register.

All photos must be color portraits. Each photo may contain Submitted payments without photo by deadline will not be refunded. only one headshot. No more than one model per entry. Images may not be more than 12 months old.

Each entry will receive an Image contestant number. The number will be sent by e-mail and must be included on entry form along with your submitted photos and will be used for judging process. A competitor can enter more than once, but a separate entry form and payment is required for each entry

Long Hair (Red Carpet) Products & Styling- All styling tools and products are allowed. Ornaments- Must be proportional to the hair style. Extreme use of ornaments will be result in a penalty

Desired Result:

A fashionable long hair red carpet look on a model or mannequin representing an “Oscar night” look. Hair may be styled up or down. Competitors must provide a picture of what inspired them to create the complete look.

Can use a live model or mannequin. Photo Professional photographs are not necessary for entry into the competition. For best possible photos, we recommend using a professional photographer. Copy of images may be submitted as lower resolution (min 72 DPI and max 600 KB in each size) by sending via email to tyler@theimageexpo.com All images must be in digital format. Paper printed images will not be accepted. Styling Guidelines Model hair length can be short, medium or long Hair color is recommended to accent the style; the manufacturer, color and the formula used must be included on the entry form Make-up is allowed and must accent the style. Hair extensions are allowed. Wigs are not allowed. Hair accessories are allowed; however, make sure the actual hairstyle can be clearly seen.

Ladies Cut & Color Competition Cut, color and style on a model or mannequin head representing current trends to the younger client.

Hair Length- Hair must be at least 4 inches in length over entire model head

Judging Judges will only know images competitors by their assigned numbers as marked beside each submitted photos.

Cutting & Styling- All cutting and styling tools are allowed. Products- All styling products are allowed

Judges will take the following into consideration: Overall style and creative approach, Harmony of cut, color and style, no additional points for color or make-up

Color- Any color can be used

Important Dates and Regulations All finalists’ names and photos will be announced publicly on www.theimageexpo.com. Finalists and grand prize winner will be announced July 11, 2011

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The “Naked” Truth About Hair Color This class breaks all barriers and myths as related to hair color and the African American Stylist. This class will dissect the mysteries of the color wheel, underlying pigments, and most importantly the universal level system. This class explores consultation and advance procedural methods along with easy step by step formulas. As a bonus, the “TeachMeColor Team” will be on hand demonstrating trend coloring techniques, and money making tips. By: Color Studio Advanced Training Center Instructor: Destiny Cox Sunday :: 9:30am - 11:30am #5063 Room #300 Monday :: 9:30am - 11:30am #5065 Room #300 Cost: COMPLIMENTARY

4D Color Transformations This class introduces the”4D” Color Transformations using lighteners and developers together with the “Diamond” foil technique. You will also learn how to analyze natural underlying warmth and determine timing factors for each client. This class explores consultation through the “The Color Zone “ which is a system of consulting that takes you from start to finish in your color experience and advance procedural methods such as foil placement and baylayage.

What you don’t know can’t hurt you went away with the Jerri Curl. What you don’t know CAN hurt you. It is vital to know how to make a major impact in cutting. Chuck is the type of educator who will enhance your talents. Just an hour in his cutting class will allow you the experience to grow effectively in creating movement and mobility through distribution. As well as creating 3D cuts with layering and introducing key components to build an unbreakable form. This class is a MUST see!! By: Chuck Caple Instructor: Chuck Caple Sunday :: 12:00pm - 1:30pm #5069 Room #303 Monday :: 11:30am - 1:00pm #5071 Room #410 Cost: COMPLIMENTARY

Learn how to cut with multiple shears. See how you can cut and texturize at the same time. Save time, become more proficent and precise. Earn additional income. Learn how easy it is to get started. Experience Tito Cruz explains the revolutionary Vern Cutting System.

This class offers easy step by step formulas to make all of your hair color dreams come true.

By: Color Studio Advanced Training Center Instructor: Destiny Cox Sunday :: 1:00pm - 3:00pm #5064 Room #304 Monday :: 1:00pm - 3:00pm #5066 Room #300 Cost: COMPLIMENTARY

What you don’t know can hurt you :: Haircutting Version

Cutting with Multiple Blades– The Future of Hair Cutting

What you don’t know can hurt you :: Hair Color Version What you don’t know can DESTROY you. The myth that stated “What you don’t know CANT hurt you is over. When it comes to color miscalculating natural hair levels can destroy your outcome. What’s the remedy? Chuck hair color class can very well be the remedy. He will instruct on how implementing the prevailing pigment can be the deciding factor in corrective coloring, as well as the importance of the level chart and why gray coverage almost always come out as a highlight. Color is in DEMAND so be sure you are on the coloring edge. Don’t miss this class!!! By: Chuck Caple Instructor: Chuck Caple Sunday :: 2:00pm - 3:30pm #5070 Room #305 Monday :: 1:30pm - 3:00pm #5072 Room #410 Cost: COMPLIMENTARY

By: Vern Cutting System Instructor: Tito Cruz Sunday :: 3:00pm - 4:00pm #5067 Room #300 Monday :: 2:00pm - 3:00pm #5068 Room #305 Cost: COMPLIMENTARY

Venus Cold Fusion Hair Extensions Certification Learn the safest, most natural, and longest lasting method of hair extensions. Training and Certification includes the following: Presentation of tools needed, Work station setup, Pricing methods for various applications, Client consultation and documents/agreements, Handson application, Product(s) required for after-care and maintenance, Removal/ replacement process, Venus Cold Fusion Hair Extensions Kit included with class: Full Package of Venus Fusion Hair Best Quality non-slip Micro-Links (custom made) Application/ Removal Tool Pulling Hook Color Ring (45 Colors) Mannequin and Table Stand Certification Diploma Visit our website for more information about our training class and photos of previous models:: www.ciaobellahair.com By: Ciao Bella & Venus Fusion Hair Extensions Instructor: Gil Garcia and Steven Crawford Sunday :: 1:00pm - 5:00pm #5073 Room #410 Monday :: 10:00am - 2:00pm #5074 Room #305 Cost: $400

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The Rules have Changed! Master the art of precision hair foiling. Learn to custom cocktail, and make all your hair-coloring solutions work right the first time. Evaluate your client’s true color needs while experimenting with new foiling technology. No longer will you struggle with bleeds, spots or lines. Foil in any direction even on hair as short as 1-inch. Get natural, close to the root results in a fraction of the time. Finally, satisfy your client’s expectations and enhance your salon profits.

By: Zip a Foill Instructor: Marsha Russell Sunday :: 12:00pm - 1:00pm #5076 Room #410 Monday :: 12:00pm - 1:00pm #5077 Room #304 Cost: COMPLIMENTARY

Cutt-ology 101: (Look & Learn Class) If you are looking to improve your skills in hair cutting, this is your opportunity to do so. “Everything” you wanted to know, but afraid to ask, about Shear and Razor Cutting will be one of the main focal points in this class. Classic cutting techniques and tools used, WILL define high quality and modernized cutting. Can’t seem to create that look? Can’t achieve the movement and texture desired? In this class you will receive Advanced Techniques that will give you all of that and more. This class will allow you to have more creative freedom, flexibility, and style. Prepare yourself to receive some powerful, spirit lead information and techniques, that all stylist can use everyday on the salon floor that,

By: Kavin Martin Instructor: Kevin Martin Sunday :: 3:30pm - 5:00pm #5078 Room #308 Monday :: 11:30am - 1:00pm #5079 Room #300 Cost: COMPLIMENTARY

www.theimageexpo.com

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International te natio Conference Management, Inc International te natio Conference Management, Inc

Social Networking to the Stars

Making Money with Minx In this class you’ll learn how to double your income and grow your business using Minx technology system. Leading Minx Master, celebrity manicurist & salon owner, Naja will demonstrate the Minx application process and let you in on her tips, tricks and recipe to becoming a successful entrepreneur while making your business stand out from the rest. Extend fashion to your fingertips and bring the power of the purse to your own hands. Instructor: Naja & Athena Elliot Sunday :: 10:30am - 12:00pm #6000 Room #205 Monday :: 10:30am - 12:00pm #6001 Room #205 Cost: $25

This class is jammed packed with business building techniques to get you paid what your time is REALLY worth. Naja, will ignite your passion to charge MORE with “Finding your worth and charge accordingly” teaching you free techniques for advertising and using the media to build your brand. While Athena a social media queen shows you how to dramatically increase your income with twitter, and facebook and targeting 3 groups of potential clients that you are currently not exposed to. Get paid! Instructor: Naja & Athena Elliot Sunday :: 1:00pm - 2:30pm #6002 Room #206 Cost: $55

Becoming a celebrity manicurist and double your income by going mobile Get your kit together and take your skills on the open road of success. Everyone wants to ‘go mobile’ but not everyone is charging mobile prices! This class is an in depth look into what it takes to work with record labels, magazines, music videos and production companies. Learn pricing, sending proposals to get paid, invoicing and maximizing your exposure with manicure parties. Learn how to pack the most dynamic mobile manicuring kit that is celebrity and camera ready!! Get the real deal on building your portfolio, getting amazing nail shots from photographers for free, signing with an agency and negotiating your rate. You don’t get paid what you deserve, you get paid what you negotiate. Instructor: Natasha Ray Monday :: 1:00pm - 2:30pm #6003 Room #205 Cost: $75

Nail Design Photo Competition The idea is to create a set of design nails using nail art, acrylic or gel, and extensions to produce a creative presentation.

Registration cost: $50 for Professionals $35 for Students

Winner Receives $300 Cash! WHO’S ELIGIBLE

Worldwide professional working nail technicians or students currently enrolled in a cosmetology school on the day that their entry forms is submitted.

DEADLINE

June 27, 2011 Finalist announcement: notified by email Award Presentation: Sunday, July 10, 2011 at the IMAGE Expo

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1. The photos can only be “hand shots”. Photos must be color print and 8”x10” in size. Electronic files saved in jpg format at 300dpi in 8”x10” size along with hard copy photos are preferred. 2. Three different photos of the same nails must be submitted for each entry. One must be a close-up so detail can be viewed by judge. The other two must be hand shots. Judging will take into account the overall look of all three photos. 3. Artificial nail enhancements with colored gel or acrylic, nail art designs or any other nail art mediums can be used. No glued on items purchased outside of nail product industry will be allowed. 4.

All finalists will be notified via e-mail.

Send discs to: The IMAGE Expo 13740 Research Blvd, Bldg. i Austin, Texas 78750

The Rules

NAILS

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International te natio Conference Management, Inc International te natio Conference Management, Inc

Advanced Nail Technician Certification

Competitive Pricing for Salon Success

Set yourself apart and above the other technicians with ANT course. Clients will know that you perform the highest level of prevention, allowing them to set aside the concerns perpetuated by the media about nail salons. You will know how to market to three groups of clients who are not coming into your salon, and how to maintain the needed level of care for these clients. You will also know how to attain and maintain a lucrative resource of clients: referrals from physicians. This is an introduction to the online course. For more information: http://medinails.com www.spathena.com

By: Nail Talk Radio Instructor: Athena Elliot Sunday :: 4:00pm - 5:00pm #6008 Room #205 Cost: COMPLIMENTARY

Waterless Spa Pedicures Spa pedicures are hotter than ever, but so is the controversy surrounding the safety of foot spas. Learn how to provide extraordinary spa pedicures without the hassle and expense of a foot spa. Expert educator Jaime Schrabeck, Ph.D. shares the newest products and procedures to protect the health and safety of your clients and yourself. • Work cleaner, greener and smarter than your competition. • Save time and reduce costs to make more money. • Attract more clients with the safest and best pedicure possible.

By: Precision Nails Instructor: Jaime Schrabeck Sunday :: 9:30am - 11:00am #6004 Room #206 Cost: COMPLIMENTARY

As more nail salons open, average service prices drop. And in an economic downturn, there’s even more pressure to lower prices. How can you compete and cover your costs? Learn how successful salons thrive, not just survive, based on competitive pricing of their quality services. • Determine the impact of your costs on service pricing. • Implement a reasonable pricing structure that compensates you more. • Use your pricing as a marketing tool to attract your ideal clients. • Increase your job satisfaction and your income. By: Precision Nails Instructor: Jaime Schrabeck Sunday :: 4:00pm - 5:15pm #6005 Room #206 Cost: COMPLIMENTARY

Clients Behaving Badly Are bad clients ruining your business? Wish you had better clients, and more of them? Expert educator Jaime Schrabeck, Ph.D. describes the strategies successful salon owners utilize to manage their clients, even the most difficult ones. • Develop and implement salon policies that eliminate bad behavior. • Improve the quality and quantity of your clients.

By: Precision Nails Instructor: Jaime Schrabeck Monday :: 9:30am - 10:45am #6006 Room #206 Cost: COMPLIMENTARY

Tired of Complicated Gel Systems? Christrio cordially invites you to come and experience the endless possibilities included with our One Step Gel Systems. Join Christrio and utilize your imagination to create unlimited Designer Gel designs with ease by using 3D Gel Art, Designer Color Gels and Sparkling Gels. Also learn about our newest line, Gelacquer Removable System: A simple application that is primerless without the need of filing and includes a variety of over 80 colors to choose from. Come see, explore and be amazed at how these unique techniques can help you… “Minimize your efforts and maximize your profits!” By: Christrio Corporation Instructor: MyAnh Vo Sunday :: 1:30pm - 3:00pm #6007 Room #205 Cost: COMPLIMENTARY

www.theimageexpo.com

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The Flawless Bride: Natural to Glamorous The bridal industry is one of the most vital for the freelance makeup artist to generate income. This class with 5-time Emmy award winner and author, Eve Pearl, focuses on the bride and wedding party using the EVE PEARL® method. This will ensure a flawless look for videography, photography with a long lasting fresh and beautiful look in real life . Some of Eve’s beauty secrets include step-by-step corrective makeup techniques for difficult situations, working with ALL skin tones; matching foundation, concealer, choosing eye, cheek and lip colors. Applying eye lashes (a must see), creating a natural “face-lift”, remedies for various skin issues. Eve will also discuss how to coordinate a bridal trial, book the job, bridal contracts, and charging for services. Sunday :: Monday :: Cost : $50

2:30pm - 4;00pm #7000 Room #204 12:30pm - 2:00pm #7001 Room #204

High Definition Beauty For Every Complexion This Hands-On workshop with Eve Pearl, the innovator of High Definition Beauty, is the perfect way to learn how to achieve clean, gorgeous makeup. Eve, a 5-time Emmy award winner and author, has taken shows at many major networks into HD. She will discuss products and techniques ideal for High Definition, while showing how to correct imperfections for a flawless finish. Learn how to work with ALL skin tones; matching foundation and concealer, and choosing colors beneficial for HD.

How to Apply Semi-Permanent Mascara This class will show you how to apply semi-permanent mascara. The class is complimentary with the purchase of a $200 Mascara kit. SEMI-PERMANENT KIT 1 MASCARA LIQUID 1 LIQUID REMOVER 1 FIBER POWDER 72 MASCARA BRUSHES 1 TOOL SET 1 EYELASH CURLER 1 BOX MICRO BRUSHES 1 CASE By: #1 Lash Instructor: Christina Dao Sunday :: 3:00pm - 4:30pm #7004 Room #307 Cost: Complimentary with purchase of kit

Sunday :: 12:00pm - 1:30pm #7002 Room #204 Monday :: 10:00am - 11:30am #7003 Room #204 Cost : $50

Applying & Removing Eyelash Extensions This class will teach you the right way to apply eyelash extensions and the right way to remove them. The class is complimentary with the purchase of an eyelash extension kit $150. Attendees will purchase kit in the classroom at the time of arrival. Eyelash Kit will include: 1 GLUE, 1 REMOVER, 1 LASH JAR 6MM. 8MM. 10MM, 1 TWEEZER SET, 1 SURGICAL TAPE, 1 BLOWER, 1 TRAINING DVD By: #1 Lash Instructor: Christina Dao Sunday :: 10:00am - 11:30am #7006 Room #207 Sunday :: 1:00pm - 2:30pm #7007 Room #307 Monday :: 10:00am - 11:30am #7008 Room #207 Monday :: 1:00pm - 2:30pm #7009 Room #208 Cost: Complimentary with purchase of kit

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How to Apply V-Lash Extensions using the Interlocking Technique My hair care ideas will take you to the next level. Pass this info onto your clients, and they’ll be so impressed with your knowledge, they’ll come back often! By: Évalash Beauty Corporation Instructor: Quyen Nguyen Sunday :: 11:00am - 1:00pm #7005 Room #400 Cost: COMPLIMENTARY

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The Art of Eyelash Extensions Neomi Mayer, Master Eyelash Extension Educator and Lash Extension Artist will teach you the art of Eyelash Extensions! Learn what your clients lashes are really telling you. You will learn the secret to the beautiful looking lashes your clients will absolutely love. We will also teach you how to achieve the natural and dramatic looks your clients desire. Eyelash Extension Artists know and understand what each clients lashes can and cannot handle – truLASH will help you understand the difference between different lash types you will encounter and how to handle each one.

By: truLASH, Inc. Instructor: Neomi Roberson-Mayer Sunday :: 2:00pm - 2:50pm #7010 Stage A Monday :: 2:00pm - 2:50pm #7011 Stage B Cost: COMPLIMENTARY

Magical Mineral Shimmers Bella Terra’s mineral shimmers are amazing multi-purpose color pigments. They come in an endless array of colors and are amazing eye shadows, but they can also magically transform into 8 different products. We will show how to take one product and turn it into 8 different products: 1. Eye Shadow 2. Blush 3. Eye Liner 4. Mascara 5. Lip Color 6. Nail Polish 7. Body Shimmer 8. Hair Streaks At Bella Terra Mineral Cosmetics we use only the purest, highest quality minerals that actually improve the health of your skin while providing a flawless, weightless coverage. The result is a natural, radiant glow and a sheer, microfine finish that visually minimizes fine lines, pores and imperfections.

Best Practices to Achieve Success with Spray Tanning in 2011 Sunless, Inc.’s most recent advances have vastly improved the overall Sunless Experience with enhanced tanning formulations and best-in-class application methods; ensuring more widespread market acceptance and growing consumer demand. Sunless, Inc.’s track record of innovation provides benefits for both business owners and consumers, and spans each of our category leading brands, which include Mystic Tan, VersaSpa and, our latest introduction, EVOLV. Sidekick™, the first ever heated sunless airbrush tanning system. And, to guarantee consumers receive the best possible professional sunless experience, Sunless, Inc has created the latest addition to our family, LiveSunless.com. By: Sunless, Inc. Instructor: Alison Bunch Sunday :: 11:00am - 12:00pm #7012 Room #208 Cost: COMPLIMENTARY

Xtreme Lashes® Eyelash Extensions by Jo Mousselli: Your New Rewarding Career Starts Today! Start a rewarding and profitable career with Xtreme Lashes® Eyelash Extensions. Learn how to add over $1000 a day in lash extension revenue from the expert panel at Xtreme Lashes, the brand synonymous with quality, safety, performance and legendary business-building support. See how to maximize your current business utilizing traditional and non-traditional marketing tools including: social media, direct mail and events to increase community awareness and gain more clients. FREE and open to all show attendees, join us and learn more about adding eyelash extension services to your menu, as well as gain valuable information that you can use immediately to increase appointment bookings within your current business. By: Xtreme Lashes Instructor: Jo Mousseli Sunday :: 3:00pm - 5:00pm #7013 Room #400 Monday :: 2:00pm - 4:00pm #7014 Room #307 Cost: COMPLIMENTARY

The Art of Threading and Tear Free Lashes

Long Lasting Cosmetics and Skincare

Join James Wealthy, Expert Lashologist & Thread-Artist, as he shows “The Ancient Art of Threading”, detailing how to remove unwanted facial hair using thread. He will also be demonstrating eyebrow tinting and lightening, and how to properly apply 100% Human Hair Individual Flare Lashes with his “NEW” Tear-Free Wealthy Eyelash Adhesive. You will learn the James Wealthy System on how to: Remove unwanted facial hair from the eyebrows, lip and chin area using thread. Enhance any set of eyebrows by applying eyebrow tint or lightener, Properly Apply 100% Human Hair Individual Flare Lashes. Come and see How to Throw the Perfect “WEALTHY LASH PARTY”

SeneGence International’s Kaylen Young- The Lipstick Lady invites you to experience our long-lasting cosmetics and skincare featuring LipSense our patented long-lasting lip color with shea butter gloss.

By: James Wealthy Systems Instructor: James Wealthy Sunday :: 12:00pm - 2:00pm #7017 Room #208 Monday :: 1:00pm - 3:00pm #7018 Room #400 Cost: COMPLIMENTARY

Becoming a distributor for SeneGence offers: Low start-up fee of $50 Unlimited earning potential 10% payout on First Level Personal products at a discount! By: Sene Gence-The Lipstick Lady Instructor: Kaylen Young Sunday :: 9:00am - 6:00pm #7019 Booth 906 Monday :: 9:00am - 4:00pm #7020 Booth 906 Cost: COMPLIMENTARY

By: Bella Terra Cosmetics Instructor: Leon Podolner Sunday :: 9:00am - 6:00pm #7015 Booth 628 & 928 Monday :: 9:00am - 4:00pm #7016 Booth 628 & 928 Cost: COMPLIMENTARY

www.theimageexpo.com

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International te natio Conference Management, Inc International te natio Conference Management, Inc

Bridal Makeup Made Easy

Get the Look, Achieve the Lifestyle

This workshop will be a basic demo of applying makeup for the bride from start to finish. Kat will also discuss recommendations of colors to use and application techniques.

See and Experience what makes Motives by Loren Ridinger so unique. It’s beyond color, concept and customization. It’s revolutionary. In this fun and interactive session you will gain insight not only on the brand & products themselves, but the power behind what we do and how we do it. We transform lives; not just a person’s look!

Hairstylist since 1984, Salon Owner since 1997. Kat has 6 years experience in make up from film, TV, video, and print, including bridal make up on the everyday person.

By: Smink Instructor: Kat Black Sunday :: 3:00pm - 3:50pm #7021 Stage B Monday :: 3:00pm - 3:50pm #7022 Stage B Cost: COMPLIMENTARY

By: Motives Instructor: Lisa Martin Sunday :: 1:00pm - 3:00pm #7023 Room #207 Cost: COMPLIMENTARY

From customizable color, texture and finish, you will see how revolutionary our custom blended foundations truly are. We focus on solutions, not problems. It’s all about identifying the client’s need. Whether it be a tinted moisturizer, stage make-up, or a more professional appearance we have it for you and can show you how to achieve your look! Learn from industry experts on how to implement this exclusive product & concept into your every day life. Offered to you from powerhouse professionals making a movement in this economy by empowering women both personally and professionally. It’s truly like nothing else in the marketplace.

By: Motives Instructor: Stephanie Monday :: 1:00pm - 3:00pm #7024 Room #207 Cost: COMPLIMENTARY

Demonstrations by Motives Cosmetics

Bold Beauty

The Smooth Man

Airbrushing Models with 100% customizable mineral cosmetics and Makeup Applications

“Dominick Briguglio, Stila’s Global Director of Sales and PRO Artistry, wants to show you how to create futuristic looks using Stila’s iconic products and the industry’s firstever waterproof sparkle eye liners. Dominick was inspired by Barbie’s 50th Anniversary runway show and Betsey Johnson’s glamorous looks created by Stila and executed by him and the Stila team. Learn advanced tricks that will elevate your artistry skills and inspire you to try new techniques on your clients.”

Waxing is a high profit, low overhead service that gets a lot of repeat business. Even in a challenging economy, waxing services are in high demand. We know why women wax, but why do men wax? Learn new techniques specifically geared for successful body hair removal on your male clientele using Epillyss’ Millennia for Men. Join us as we discuss attracting the male clientele through consultation, selection of the best types of wax and post-wax homecare to enhance the procedure and ensure satisfaction from your well-groomed male clients.

By: Motives Instructor: Lisa Martin Sunday :: 5:00pm - 5:50pm #7025 Stage B Monday :: 9:30am - 10:20am #7026 Stage B Cost: COMPLIMENTARY

By: Stila Instructor: Dominick Briguglio Sunday :: 4:00pm - 5:30pm #7027 Room #207 Monday :: 2:00pm - 3:30pm #7028 Room #302 Cost: COMPLIMENTARY

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Leveraging a Customized Cosmetic Selection in a Down Economy

IMAGE is everything.

By: The Wax Connection Instructor: Becky Stodder Price Sunday :: 2:00pm - 4:00pm #7029 Room #208 Cost: COMPLIMENTARY

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Evaluation and management of common skin conditions Attendees will learn: •Patient consultation and evaluation of skin conditions •Skin classification •Common skin disorders •Non-prescription strength treatments of common skin disorders •Prescription strength of medical grade treatment of common skin disorders •When to refer a client to a dermatologist for suspicious skin lesions •When to refer a client to a medical doctor for medical grade treatment There will be a Q & A session at the end of the class.

By: Bellisima Skin Center Instructor: Dr. Zavala Sunday :: 4:00pm - 5:00pm #4035 Room #208 Cost: COMPLIMENTARY

Learn Eyebrow Threading & Perfect Tear-Free Eyelash Application Dermastart GO HI-DEF! (HD 1080p) LASHES By WEALTHY - “100% Human Hair Individual Eyelash Tabs” Join Expert Lashologist & Thread-Master James Wealthy as he reveals the ancient art method of facial hair removal with thread. Wealthy is one of the most sought after Brow-Lash Artist in the world today! Using his step by step instructional system called “ The Wealthy System”. He will show you how to create and custom design naturally beautiful Eyebrows and Eyelashes to any face! Come see how to apply “NEW” (HD 1080p) 100% Human Hair Individual Eyelash Tabs, in less than 10 minutes. Using the ”NEW” Wealthy’ Tear-Free Eyelash adhesive. You will learn how to: · Increase your annual earning potential by up to 70% · Enhance any eyebrows by applying tint or lightener · Properly remove unwanted facial hair from the Eyebrows, Lip and Chin areas using thread · Properly Apply (HD 1080p) 100% Human Hair Individual Eyelash Tabs

Lash Extensions: State of the Industry Report

Information coming soon! By: TBA Instructor: TBA Sunday 10:00am - 12:00pm #7031 Room #302 Monday 10:00am - 12:00pm #7032 Room #302 Cost: COMPLIMENTARY

Sophy Merszei, Founder of NovaLash Eyelash Extensions and NAPW’s VIP Woman of the Year, presents the birth, history, and science of the lash extension phenomenon, how this sector of the beauty industry has exploded in recent years, as well as the current developments in regulations. By: NovaLash Instructor: Sophy Merszei Sunday 2:00pm - 2:50pm #7033 Stage B Cost: COMPLIMENTARY

By: James Wealthy Systems Instructor: James Wealthy Monday 9:00 am - 12:30 pm #7030 Room #301 Cost: $160

www.theimageexpo.com

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The Rules

International te natio Conference Management, Inc International te natio Conference Management, Inc

Rules and Regulations Each barber must bring their own uncut models; dressed.

barber Competition Fastest Fade 15 minutes: Entry fee is $75 for Professionals 1st place prize: $350 2nd place prize: $200 3rd place prize: $75 This competition is for the fastest of the fast, the best of the best. If you can’t finish a haircut in less than 15 min then don’t even get in this competition. Barbers model must be uncut no line and have at least 2 inches of hair. There will be no pre-cuts on this, all work done on stage time to put those skills to the test. Barbers can do design work but no color enhancements of any kind. They will be judged on the blend of the fade, how tight the line is, and the cleanliness of the haircut, we don’t want any lines.

All competitions will take place on Sunday, July 10th. Times for each competition are TBD.

Each barber must pay their registration fees on or before July 6th 2011. Registration fee after due date up to day of the competition is an extra $25. Barbers can enter as many competitions as they want, but they must pay to register for each competition. Barber entering competitions that have models with pre done work must be done prior to the competition that they will be entering. Check in for each competition must be done 1 hour before the competition start time. *Please note that if a competition is not completely filled (10 competitors each), competitors will be transferred to another competition. There are no refunds after orders are processed.

*Included in the registration for a competition is a two-day show pass. Face 2 Face 45 minutes Entry fee is $75 for Professionals 1st place prize: $350 2nd place prize: $200 3rd place prize: $75 This competition is going to be for those who have a mean “A” game with drawing and catching the realness of face portraits. The barbers will be judged on the whole cut from the fade to the line. Also, they will be judged on the face that they choose to draw and how real it looks, how much they capture the realness of the persons face. The barber can use color to capture the portrait if need but cannot use color for the whole picture, only to enhance the picture.

DEADLINE July 6, 2011 Award Presentation: Sunday, July 10, 2011 at the IMAGE Expo

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Design Madness 45 minutes Entry fee is $75 for Professionals 1st place prize: $350 2nd place prize: $200 3rd place prize: $75 This is for all barbers that want to show off all their skill and creativity from simple to the most complex design. Barbers will be judged on how creative their cut/design is. You can do whatever you want, use any color you want. Barbers model must have at least 2 inches of hair and cannot be pre-cut and remember; barbers come hard or don’t come at all. Barbers will be judged on the complexity, how many colors uniformity, the design itself and the hair cut overall.

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Student Barber 45 minutes Entry fee is $50 for Students 1st place prize: $200 2nd place prize: $100 3rd place prize: $50

Student Design 45 minutes Entry fee is $50 for Students

This competition is for the next upcoming star in the barber business. The student barber can pick whatever kind of hair cut that best displays their skill and worthiness to be considered the next big name. Barber must have models that are not precut and have at least 2 inches of hair, and will be judge on how well their cut was executed, and how well he or she faded and lined up. Student barbers can use colors if needed but only to enhance their work, not to cover up any mistakes.

1st place prize: $200 2nd place prize: $100 3rd place prize: $50 This competition is for those student barbers that have taken their game to the next level and now they want to show it off. Barbers must have models with at least 2 inched of hair and there is no pre-cutting allowed. They can do whatever design that they want to do and use color if they feel necessary. They will be judged on their overall hair creativity, color design/ artwork just like the professionals, they have to bring their “A� game.

Female Barber 45 minutes Entry fee is $50 for Students

Fantasy Style 45 minutes Entry fee is $75 for Professionals

1st place prize: $200 2nd place prize: $100 3rd place prize: $50

1st place prize: $350 2nd place prize: $200 3rd place prize: $75 This competition is for the barber with the wild imagination, it’s for the barber that wants to take the barbering game to a new level. Barbers can pre make pieces that will be used to create the ultimate fantasy style, but the barbers also have to perform some type of cut in their design, and they also must make hair rise from the head at least 2inches from the head. They will be judged on the creativity, colors, height, and complexity of the finished hair style. Best Classic Cut 30 minutes Entry fee is $75 for Professionals

Only for the ladies, this competition brings out the best of the best female barbers in the game. These female barbers can do absolutely any cut they want to do, from fades to ceasers, and anything in between. Barber will be judged on their creative designs, color placement, fading techniques, and lines.

1st place prize: $350 2nd place prize: $200 3rd place prize: $75 This competition is just keeping it old school with a tradition cut, nothing fancy about this cut, just nice, clean and simple. Barbers cannot use any color to make their cut stand out. It must be CLEAN. The barbers will be judged on the fade, how straight and clean the hair lines are, and the overall look of their models from head to toe. Ultimate Fro 30 minutes Entry fee is $75 for Professionals 1st place prize: $350 2nd place prize: $200 3rd place prize: $75 This competition is only for the sturdy hands, no shaky hands on this one. Barbers will be judged on the shape symmetry of the fro, how even it is and how the lines stand out. It will need to be at least 3 inches of hair with no pre lining. Color/sprays are allowed if needed to make your AFRO the Ultimate fro. www.theimageexpo.com

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Barber-Nomics The Hustle SIMPLE MATH Learn how to earn a 6 figure income with sweat and only work 5 days a week. Also learn how the right products can help you achieve that ultimate hairstyle that your client always want and help to increase your income week after week .• Marketing & Promoting • Costumer Service • Color & Design Services • Speed Cuts • Fading Techniques By: Magic Touch Hair Group #8000 Room #301 Instructor: Johnn Belt Sunday :: 2:00pm - 3:30pm Cost: COMPLIMENTARY

Barber-Nomics (HANDS-ON) “FADING OUT THE COMPETION”

Barber-Nomics Business 2 Business : Delete  the Drama

This will be a step by step hands on class that will educate you on performing innovative haircutting techniques to take your haircutting game to the next level. We start out by using shears then end up using clipper cutting techniques on you mannequins to achieve different looks. We will provide you with and mannequins, combs, and clips. *Blending *Fading Short Hair On ladies *Fading out neck lines *Eliminating weight lines Tools needed for this class will be shears, clippers, and guards Upon Completion Participates will receive: Certificate of Completion Free Barber-Nomics T-Shirt Free Mannequins Head w/stands Free Product Samples Gift Certificate $50.00 OFF any pair of Magic Touch Shears that cost $99 or more! Also the first 20 students that sign-up and pay for their class get a free all expense paid cruise for 2 adults to the Bahamas limited time offer only while supplies last! By: Magic Touch Hair Group Instructor: Johnn Belt Sunday :: 12:00pm - 2:00pm #8001 Room #200 Monday :: 12:00pm - 2:00pm #8002 Room #200 Cost: $150

Market your business to attract the right barbers and stylist, the right clientele, and ultimately the right money that you deserve to make. Learn whether you should run a booth rental salon or charge commission. * Inexpensive ways to Advertise * Best ways to Market & Promote your business *Customer Service *Branding *Retaining Clientele By: Magic Touch Hair Group Instructor: Johnn Belt Monday :: 2:30pm - 3:30pm #8003 Room #301 Cost: COMPLIMENTARY

Barbering Outside the Box

       THE  WAX  CONNECTION   Southwest  Distributor  of  Epillyss  Wax        Invites  You  to  Visit  Us  at  Booth  847  

• Wax  Demos   • Show  Specials                                Join  Our  Class  

Come and be inspired by innovative cuts, bold color and Spellbinding styles that transform ordinary barbers into Hair artists. This interactive class includes: • Foundation for exceptional cuts • Bright colors • Intricate design • Easy tapers • Fun and Giveaways This class also will discuss the common sense approach. To marketing, client retention, and ethics. By: Barber Vintage Instructor: Joel Liner Sunday :: 1:00pm - 2:00pm #8004 Room #302 Monday :: 3:00pm - 4:00pm #8005 Room #207 Cost: COMPLIMENTARY

               'THE  SMOOTH  MAN'              Waxing    the  Male  Clientele                    Sunday,  July  10  @  2:00     Lecture,  Demo,  Door  Prizes,  Hand-­outs       34

 

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International te natio Conference Management, Inc International te natio Conference Management, Inc

The Art of Imaging Enhancing, An Introduction to KSI Highlight-Barber Color Course attendees will receive up-close instruction on enhancing the image of their clients using KSI Highlight Barber Color. Each attendee will receive a bottle of the product, and a KSI Highlight Instructional DVD. This 90 minute course will consist of a 15 minute product overview, a 45 minute live demonstration by KSI’s President/Master Barber, and a 30 minute question and answer session. In addition to instruction on KSI’s coloring technique, attendees will also receive instruction on trimming cuts for the right image and the art of finishing a cut with a dry razor. Barbers will walk out of the training room ready to service clients with a new skill and new product that will grow their clientele. The course will be taught by King Sharper Images, LLC founder John King, who is an award-winning master barber with 15 years as well as a Barber/Cosmetology instructor. John aims at giving barbers more skills and services that they can pass on to their clients in the form of a clean/polished look.

By: King Sharper Images, LLC Instructor: John King Sunday :: 1:00pm - 2:00pm #8006 Room #301 Monday :: 3:00pm - 4:00pm #8007 Room #208 Cost: COMPLIMENTARY

From The Shop To The Set If you love styling and grooming hair but don’t want to spend all of your time in a shop or salon and you’re ready to step into the world of entertainment, fashion, sports, and celebrity hair, here is my take on how to best make that happen. 1. Self Promotion 2. Skills 3. Appearance 4. Preparation 5. Behavior. 6. Invoicing 7. Agents 8. Longevity

www.recamier.com

By: Celebrity Groomer Xotics Instructor: Curtis Smith Sunday :: 1:00pm - 2:00pm #8008 Room #400 Monday :: 3:00pm - 4:00pm #8009 Room #400 Cost: COMPLIMENTARY

www.theimageexpo.com

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IMAGE IMAGE

Image Expo Participants

International te natio Conference Management, Inc International te natio Conference Management, Inc

Partners in Education

 

®

®

® ™

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IMAGE is everything.

HOUSTON HOTEL LOCATIONS & RELIANT PARKING

IMAGE IMAGE

International te natio Conference Management, Inc International te natio Conference Management, Inc

Mileage listed is the distance to the Houston Reliant Center.

1

8

.2 miles :: starting at $89 Crowne Plaza Reliant Park (713) 748-3221

2

5

2

IMAGE Expo’s Official Hotel

7

6

1.8 miles :: starting at $89 :: Holiday Inn Express Hotel & SuitesMedical Center (713) 528-7744

3

1.8 miles :: starting at $79 :: Holiday Inn Houston South Loop (713) 790-1900

4

0.6 miles :: starting at $85.49 :: Quality Inn and Suites-Reliant Park

5

1.2 mile :: starting at $99 :: Hampton Inn & Suites - Medical Center/Reliant Park

6

2 miles :: starting at $99 :: Springhill Suites Houston Medical center/Reliant Park

7

2.0 miles :: starting at $109 :: The Residence Inn Houston Medical Center/Reliant Park

8

2.0 miles :: starting at $129 :: Courtyard Marriot Houston Texas Medical Center

3

1 54

Parking at the Reliant Center

Closest parking lots to the Reliant Center

1

1

Kirby Lot

2

North Fannin Lot

2

www.theimageexpo.com

37

IMAGE

International te natio Conference Management, Inc

Image Expo Presents:

“PARTY IN PINK” Sunday Night July 10th, 8pm - 12am Images © Naja Crowne Plaza Hotel $10 per person in advance, $15 at the door Cash Bar, Music, & Entertainment

Images © Naja

Image © brandon showers

P A R TY IN P INPARTY K IN PINK Images © Naja

PAR TY IN PINK PARTY IN PINK P A RT Y IN PINK

PARTY I N PI NK

3 easy ways to register 1. register online at www.theimageexpo.com 2. fill out the registration form on page 31 and fax to 512-249-5336 3. call us at 877-219-3976

FLOORPLAN

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International te natio Conference Management, Inc International te natio Conference Management, Inc

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HOUSTON TX‐ RELIANT CENTER

HALLS A & B SUNDAY & MONDAY, JULY 10 &11, 2011 www.theimageexpo.com

39

REGISTRATION FORM

IMAGE IMAGE

houston reliant center july 10-11, 2011

International te natio Conference Management, Inc International te natio Conference Management, Inc

Name: _____________________________________________________________ License #: ____________________________________ License State: ________ Address: __________________________________________ City: _______________________________________ State: ___________ Zip: __________________ Salon or School Name: ____________________________________________________________________ This is my: ( ) Home Address Phone: ________________________ Email: __________________________________________

B. Sunday & Monday Paid Workshops Class # Times: Please Check Price

How did you hear about the show? _________________________________________________

r

complete until you

#3000 #3001 #3002 #3003 #3004 #3005 #3006 #3007 #3008 #3009 #3010 #3011 #3012 #3013 #3014 #3015 #3016 #3017 #3018 #4029 #4030 #4031 #4032 #5002 #5003

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mail in competition

#5013

form found at www.

#5014

#1000 #1001

A. Show Registration and IMAGE party Item Two Day Professional

Before June 15

After June 15

$50

$60

IMAGE Expo reserves the right to refuse admission of anyone. This show is open only to license cosmetologists and students. For those who would like to attend, but are not licensesd or a student, please contact:

Total = ________

Two Day Student

$30

$40

= ________

Show Party

$10

$10

= ________

tyler@theimageexpo.com

3 EASY Ways to Register: C. Charter Bus Reservations

1. Register online at www.theimageexpo.com

DALLAS 7-10-2011 Sunday

$35 r

7-10-2011 Overnight

$45 r

7-11-2011 Monday

2. Fill out the registration form and fax to 512-249-5336 3. Call us at 877-219-3976

$35 r

AUSTIN

D. Competitions

7-10-2011 Sunday

$35 r

7-10-2011 Overnight

$45 r

7-11-2011 Monday

$35 r

SAN ANTONIO

RED CARPET (long hair) Student

$20

Professional

$25

CUT, COLOR, & STYLE Student

$20

Professional

$25

7-10-2011 Sunday

$35 r

7-10-2011 Overnight

$45 r

Student

$20

7-11-2011 Monday

$35 r

Professional

$25

Registration is NOT

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theimageexpo.com

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#5073 #5074

Please list the course numbers of the complimentary classes you will attend

#

#

#

#

#

#

#

Payment Information __________ Check or Money Order

#6001 #6002 #6003 #7004 #7006 #7007 #7008 #7009 #6000

All sales are final, no refunds __________ Visa

_________Mastercard

__________AmerX

#7030

#8002 #8001

Credit Card/Check # ________________________________________________________________ Total of A

$_________

Billing Address on Card _____________________________________________________________ Total of B

$_________

Signature ________________________________________________________________________ Total of C

$_________

Exp. Date ____________________

CVC Code _________________

Please make all checks payable to International Conference Management

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#5016 #5049

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#

#5015

#5051 #5059 #5060

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NAIL COMPETITION

( ) Business Address

Total of D

$_________

Total Payment

$_________

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MAIL FORM AND PAYMENT TO: Image Expo, 13740 Research Blvd., Building i, Austin, TX 78750 Fax: 512-249-5336

$100 $100 $50 $50 $50 $20 $20 $20 $20 $20 $20 $20 $20 $200 $65 $65 $65 $85 $85 $85 $50 $50 $50 $50 $50 $50 $50 $250 $250 $250 $250 $450 $150 $50 $50 $400 $400 $25 $25 $55 $75 $200 kit purchase $150 kit purchse $150 kit purchase $150 kit purchase $150 kit purchase $160 $150 $150

IMAGE

PRE-SORTED STANDARD US POSTAGE PAID AUSTIN, TX PERMIT #

International te natio Conference Management, Inc

13740 Research Blvd., Building i Austin, Texas 78750 www.theimageexpo.com

explore houston From Budget Travel: “Houston is home to Texas’s biggest shopping mall at 2.2 million square feet; 56,000 acres of green space across the state; and the third most Fortune 500 companies in the country, but when it comes to prices, the U.S.’s fourth-largest city is all about scaling down. “Hotel rates have dropped 5 percent since 2009 and four-star rooms are going for $96 according to a recent Hotwire report. And while the city has 8,000 restaurants and a growing culinary scene—good grub doesn’t require a splurge. “Plus, the city is flexing its cultural muscle (the Houston Zoo just unveiled its African Forest exhibit), and encouraging tourists to explore to their heart’s content with the Houston CityPASS, which offers access to any combination of six attractions—Space Center Houston, Houston Aquarium and Museum of Fine Arts included!”


Official Image Expo Class Guide