The Interior Design Show is Canada’s premier showcase of new products, innovative designers and avant-garde concepts from North America and beyond. For one weekend each January, the city of Toronto is filled with industry superstars, cutting-edge emerging names, design-savvy consumers, busy professionals and top media outlets. For 3.5 action-packed days, the Interior Design Show shapes the design world for the year to come. InteriorDesignShow.com
A Country Booming with Progress 2nd place: New Zealand
3rd place: South Africa
4th place: Hong Kong
Source: World Economic Forum.
With a diversified economy, well-developed trade networks and abundant resources – not to mention the soundest banks in the world – Canada is a financially stable nation with a thriving design community.
Canadian banks have been ranked as soundest in the world for six consecutive years
Toronto: a Thriving Economy Canada’s largest city – and the third largest design centre in North America – is truly an economic hub; a gathering place for innovators, investors and inspirers. Canadian firms work on projects around the world and come to IDS to source product.
Toronto has 148 commercial and residential high-rises and skyscrapers under construction
Chicago has 22
Source: Construct International City of Toronto Proposal, June 19 2013.
New York City has 59
Toronto: Canada’s Design Destination IDS is situated among a thriving, diverse network of design schools, institutions, studios, showrooms, professionals and design-savvy consumers whose annual Design Week has expanded to over 40 venues across the city.
An EverGrowing Brand
Special Events Partners
300+ exhibitors
Installations
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Over the past 17 years, the Interior Design Show has expanded into a multi-faceted event that connects design communities across Canada and North America.
Speakers
E-newsletter
Showguide
Sponsors Offsite events
Media
Source: Construct International City of Toronto Proposal, June 19 2013.
Features
Photo: Vicky Lam.
A Gathering Place for the International Scene
Dror Benshetrit
Muriel Brandolini
Darryl Carter
Douglas Coupland
Matali Crasset
Rafael de CĂĄrdenas
Tom Dixon
Nipa Doshi
Brad Ford
Jaime Hayon
Bjarke Ingels
Amy Lau
Jean-Marie Massaud
JĂźrgen Mayer H.
Patrizia Moroso
Fabio Novembre
Karim Rashid
Oki Sato
Job Smeets
Patricia Urquiola
On the show floor and keynote stage, IDS attracts a global crowd, where speakers hail from over 20 countries.
Canada’s Launching Pad
84% of professional attendees are looking for ideas and inspiration
IDS is a flurry of never-beforeseen product launches, North American debuts and international announcements, with 65% of professional attendees looking to source product right at the show. 65% are sourcing products for clients
37% are networking
Source: IDS14 entry and exit surveys.
37% are looking at feature exhibits
Active Professionals With a Broad Scope 93% of professional attendees don’t attend other design shows, which means they’re sourcing product and services – for projects across Canada and beyond – exclusively from IDS.
46% of professional attendees are architects, designers, interior designers and industrial designers
12% Merchandisers & Stylists 9% Manufacturers & Distributors 8% Builders & Developers 5% Retailers & Buyers
Source: IDS14 entry and exit surveys.
20% Other design professionals
Expand Your Reach
65% of professional attendees are based in Toronto
Professional attendees at IDS are working on projects outside the GTA, growing their brand – and yours – nationwide and beyond.
10% based outside Canada
Source: IDS14 entry and exit surveys. Photo: Jason Baskey.
25% based outside GTA
A DesignSavvy Audience Ready to Spend 12,000 professionals spend $176 million each year
Source: IDS14 entry and exit surveys.
At the Interior Design Show, sponsors have access to over 12,000 professionals and 33,000 consumers looking for the latest trends and product launches.
33,000 consumers spend $165 million each year
Consumers Looking to Spend
14% of consumer attendees have a household income of $0-$50,000
1.5% have an income over $1,000,000 3% have a household income of $500,001-$1,000,000 11.5% have a household income of $250,001-$500,000
IDS attracts over 33,000 wealthy consumer attendees, almost 40% of which are undergoing a renovation or redesign. 27% have a household income of $50,001-$100,000
Source: IDS14 entry and exit surveys. Photo: Shai Gil.
43% have a household income of $100,001-$250,000
Something for Everyone
86% of consumer attendees visit IDS to get inspiration for projects
IDS attracts design-savvy consumers to the show floor with curated exhibits and one-of-a-kind features that bring together local firms and design stars from around the world.
Source: IDS14 entry and exit surveys.
71% plan to make a purchase in the next year
Your Brand, Our Network
Source: Arts & Communication.
When you partner with IDS, you get so much more than logo positioning. By situating it alongside the biggest design event in the country, you’re giving your brand an invaluable boost, with over 166 million media impressions for the show each year.
Meet the Press
NEWS
TV/Radio
Magazines
Online
Newspapers
This is just a small sampling of the coverage IDS enjoys from its 400+ media attendees. IDS’s tireless press team works to gain exposure for booths and exhibitors in thousands of media outlets across North America.
Get Social IDS extends its presence far beyond on-site events, linking to the global design scene via an ever-growing network of social media channels, including Facebook, Twitter, YouTube, Instagram, Pinterest, Flickr and LinkedIn.
561 followers on LinkedIn
95,381 YouTube views
15,369 Facebook likes 5,070 Instagram followers
30,000+ Twitter followers
647 likes and 1,500 photos on Pinterest
Regular Returns
17 years: Azure Dekla Globe & Mail Scavolini PARA Paints
The loyalty says it all: many of IDS’s sponsors have been with the show since the very beginning, reaching over 20,000 returning attendees and 16,000 new potential customers each year.
11 years: House & Home 10 years: IKEA
7 years: Krups
5 years: Audi
2 years: Caesarstone
3 years: Miele KIA National Bank
Made-toOrder Partnerships
Presenting Sponsor
Automobile Sponsor
Trade Day Sponsor
Trade Day Talk Sponsor
Weekend Design Talk Sponsor
Bag Sponsor
Special Feature Sponsor
VIP Lounge Sponsor
Opening Night Sponsor
Photo: Michael Graydon.
Our sponsors can choose from a wide range of types, or can custom-create a bespoke event or campaign that perfectly suits their marketing needs.
‘IDS Targets the Right People’ Madeleine Lowenborg-Frick, IKEA: The show has now become an integral part of our marketing program. Our participation guarantees that we are reaching the most important influencers in the Canadian design community. IDS is an important opportunity for IKEA to showcase our products competitively against high-end offers and show key influencers that great design does not have to cost a lot of money. At the show, we are able to push the creative limits of our brand in a way that we cannot in other marketing vehicles. Christopher Solar: Taking part in Studio North at IDS gives me a unique opportunity to get my work in front of hundreds of trade professionals, press and discerning customers, and all in the span of a few days. As an independent furniture designer and maker, I can’t imagine not being at IDS.
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Rami Riad, Moroso USA: Exhibiting at IDS was a real pleasure. Being the biggest and the best interior design show in Canada helped us understand the Canadian market better. The diversity and the intimacy of the show are not to be missed. Roman Cholasta, Interior Elements/Minotti: The Interior Design Show is a wonderful platform for local and international businesses to have a presence in the industry through the public eye. We chose IDS as part of our overall business and marketing strategy to reintroduce ourselves to designers, architects and private clients. Our display at the show was a true reflection of our business and the brands that we carry, fulfilled with elegance and modernism. As a team we are extremely proud of our decision to invest in such a large- scale show as IDS. It targeted the right people for us, allowing us to share our passion for Italian contemporary furniture. The feedback we got from the event was tremendous, giving our team the boost we needed to continue our ascension.
Limited space and opportunities are available Phone 416 599 3222 Fax 416 927 0862 info@InteriorDesignShow.com InteriorDesignShow.com Judy Merry Vice President, Informa Canada Inc. judy.merry@informacanada.com Sales and sponsorship: Karen T. Kang Director, Strategic Partnerships & Programming 416 960 4509 karen@interiordesignshow.com Lisa Barnes Director of Sales 416 960 4507 lisa@interiordesignshow.com Informa Canada Inc. 10 Alcorn Avenue, Suite 100 Toronto, Ontario M4V 3A9
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Interior Jan 22足-25 Design 2015 Show Toronto
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