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Best Practices
Enterprise Mobility Bulks Up
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trendlines
The impressive growth of enterprise mobility will come even as its operating costs will fall, say 40 percent of Indian CIOs. Zinnov Management Consulting recently launched a report on the enterprise mobility market in India. The study talks about how this rapidly growing market is likely to change the country’s innovation landscape over the next five years. The Indian enterprise mobility market (excluding devices) currently stands at $244 million (about Rs 1,100 crore) and the nation is expected to have over 100 million active mobile Internet users in the next five years—larger than any of the other BRIC nations. According to the study, mobile data traffic is expected to grow four times faster than fixed IP traffic from 2010 to 2015 and 28 percent of India’s total IP traffic will be routed through mobiles in 2015, up from 2.2 percent today. “Enterprise mobility in India has a billion dollar potential in the next five years. We will see over 40 percent YOY growth for the segment,” says Praveen Bhadada, director, Global Consulting, Zinnov Management Consulting. The study also found that 61 percent of enterprises spend upto Rs 2,500 per person, per year on mobiles (opex) and 34 percent spend between Rs 2,500 to Rs 5,000. Zinnov interviewed 150 key IT decision-makers in India to understand which mobile platforms they were most likely to support in the next two years. They were: Android (26 percent), Windows Mobile (21 percent), iOS (8 percent), Symbian (4 percent); 98 percent already supported the Blackberry platform.
1
Look long-term. CIOs need to take a holistic view. An application available in the office should be available on a mobile device. CIOs also need to have hardware refresh plans for mobile devices.
2
Focus on benefits. The prices of hardware and software shouldn’t govern enterprise mobility decisions. Take functionalities and benefits into consideration.
3
Manage security. Figure out gaps in policy regulating those who access data via their mobiles. Policies must also comply with software licensing practices, and other data policies.
The State of Indian Mobility Key Business Drivers
Mobile Operating Costs in the Next 2 Years 50%
Better customer service
46% Productivity advantage
34%
Employee satisfaction
32% Staying competitive Reducing operating cost
22%
40%
Increase by 0-5%
Decrease
22%
10%
Increase by 5-10%
Not sure
18% 18%
New business opportunity
18%
Supply chain management
2% Increase by 10-15%
4% Increase by more than 15%
Source: Source: Zinnov Management Consulting
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O C T O B E R 1 5 , 2 0 1 1 | REAL CIO WORLD
Vol/6 | ISSUE/12
10/7/2011 3:29:07 PM