July to January 2008
Tracking Tractors
SNAPSHOT
The TAFE Information Management System (TIMS) was conceived to create consistency among business processes across dealerships and arrive at a common yardstick — all using dashboards. It also introduced standardized data entry screens, which facilitate the capture of secondary sales data, customer complaints, workshop details, secondary sales of parts, channel funding details, etcetera. The data is captured by direct entry, uploads, SMS or IVR. The solution is aimed at integrating TAFE’s business intelligence solution with cluster management, competitor and market information.
DIRECTOR & CEO: S. Mallika Srinivasan REvENuE: Rs 1,950 crore EMPLOyEES: 1,200 IT STAff: 85 PROjECT: TAFE Information Management COST: Rs 2 crore
“We architected this solution as a foundation for future. It has the scalability, reliability and capability to meet the next revolution,” says P. Shobhana Ravi associate VP-IT & Learning, Tractors & Farm Equipment. The biggest challenges were change management, data collection and creating an interface with multiple technologies and integration to legacy portal system. But the business advantages made up for the troubles the IT team took. “We achieved a 10 percent increase in sales in micro-marketing in villages, and almost a 100 percent accuracy of dealer funding. The result was a 5-6 percent improvement in sales force productivity.” she says. CIO
P. Shobhana Ravi Tractors & Farm Equipment Associate VP-IT & Learning
Vol/3 | ISSUE/21
REAL CIO WORLD | S E P T E M B E R 1 5 , 2 0 0 8
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